Orange Middle East and Africa Releases its 2024 Corporate Social Responsibility (CSR) Report: 'Cultivating Impact' for Inclusive and Sustainable Development
A transformation rooted in usage, skills, and territories
The report comes at a pivotal time for Africa and the Middle East, where digital, energy, economic and financial transitions are driving deep and progressive societal shifts. One clear guiding principle emerges: human-centered digital technology. It takes shape in everyday uses, built on access to resilient, optimized, and low-carbon digital infrastructure, and a strong commitment to the circular economy through the recovery, refurbishment, and recycling of network and mobile equipment allowing millions to fully experience the digital age, even in the most remote areas. This transformation is accelerated by solutions such as Max it, OMEA's super-app as a new lever for inclusion, Orange Money and Orange Bank Africa for financial inclusion, and Orange Energies for energy inclusion.
A commitment rooted in the realities of Africa and the Middle East
Throughout the report, OMEA's role as a key player in regional transformation is reflected in a clear and committed vision: a development model that combines economic performance with social responsibility. In the 17 countries where the Group operates, Orange works closely with local realities to meet the specific needs of each territory.
Driven by its 18,000 employees, this shared ambition is embodied in the company's operations and in the #OrangeEngageforChange program, which rallies employees around high-impact, socially driven projects. This culture of impact is also reflected in the millions of opportunities made available to youth, women, and entrepreneurs through free inclusion initiatives like the Orange Digital Centers, which have already trained and supported 1.2 million people. The company's commitment also translates into concrete actions in health, culture, ecosystem preservation, and community resilience.
Yasser Shaker, CEO of Orange Middle East and Africa, comments: 'Cultivating impact means anchoring our mission in people's daily lives by turning our commitments into meaningful, lasting actions. In 2025 we will continue, together, to accelerate this positive transformation to build a fairer, more inclusive, and more resilient future.'
Asma Ennaifer, Executive Director, CSR, Orange Digital Center and Communications for Orange Middle East and Africa, concludes: 'Our responsibility is to act in a way that is concrete, measurable, and aligned with local challenges. Every action we take only matters if it brings tangible progress for women, youth, entrepreneurs, and the communities we serve.'
To discover and download Orange Middle East and Africa's 2024 CSR report: Rapport RSE OMEA 2024 - EN (https://apo-opa.co/4lGtGzz)
Distributed by APO Group on behalf of Orange Middle East and Africa.
Press contact:
Stella Fumey
stella.fumey@orange.com
About Orange Middle-East and Africa (OMEA):
Orange is present in 18 countries in Africa and the Middle East and has 161 million customers at 31 December 2024. With 7.7 billion euros of revenues in 2024, Orange MEA is the first growth area in the Orange group. Orange Money, its flagship mobile-based money transfer and financial services offer is available in 17 countries and has more than 100 million customers. Orange, multi-services operator, key partner of the digital transformation provides its expertise to support the development of new digital services in Africa and the Middle East.
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Zawya
5 hours ago
- Zawya
Morocco, Ecuador Reiterate Willingness to Further Bolster Bilateral Ties
The Kingdom of Morocco and the Republic of Ecuador reiterated on Friday in Rabat their mutual willingness to further strengthen the development of their bilateral relations. Following the meeting held between the Minister of Foreign Affairs, African Cooperation and Moroccan Expatriates, Mr. Nasser Bourita, and the Ecuadorian Minister of Foreign Affairs and Human Mobility, Mrs. Gabriela Sommerfeld, both parties underscored the outstanding bilateral ties of friendship and solidarity, and agreed on the importance of sustaining these exchanges and regularly reviewing them to further strengthen cooperation. The ministers stressed that International Law is fundamentally based on mutual respect for the territorial integrity, sovereignty, and independence of States, as well as on fulfilling obligations under treaties and other sources of international law. Bourita and Sommerfeld said they were pleased with the convergence of their views on regional and international issues and reiterated their commitment to working for global peace and security. They agreed to pool efforts to address global challenges within various international and multilateral bodies, such as climate change, gender issues, human rights, the blue and green agendas, food security, health, pandemic prevention and response, and combating insecurity and corruption. The two sides also tackled the significance of implementing the SDGs in an integrated and holistic manner to eradicate poverty and fight climate change while promoting sustainable land use and water management. During their meeting, the two ministers also exchanged views on regional and international issues, including the situations in Africa and Latin America, and the Israeli-Palestinian conflict. They reaffirmed the importance of people-to-people exchanges in strengthening mutual understanding, friendship, and cooperation in communication, culture, education, sports, arts, youth, civil society, and the economy. They also expressed their strong commitment to boosting investments through fluid commercial information exchange, promoting strategic alliances with the private sector, and actively supporting initiatives that facilitate and expand bilateral trade, in order to multiply business opportunities and explore the potential for diversified trade and investment between the two countries. The two parties explored collaborative prospects within various Atlantic cooperation initiatives. They also voiced their aspiration to make this space a geostrategic framework for dialogue, aimed at promoting development and ensuring security and solidarity, as well as bringing together the peoples of the Global South and North. Regarding migration, Morocco and Ecuador commended the efforts made in the area, especially within the framework of the Marrakesh Pact, the Rabat Process, and the Los Angeles Declaration, and reaffirmed their shared commitment to dynamic mobility that enables a safe, smooth, and orderly movement of people. The two officials also expressed their shared will to further strengthen the bilateral legal framework to address common areas of interest in cooperation. To this end, the ministers welcomed the signing of two legal instruments: a Memorandum of Understanding on diplomatic training and exchange of experiences between Morocco's Institute of Training, Research, and Diplomatic Studies (IMFRED) and the "Galo Plaza Lasso" Diplomatic Academy of the Ecuadorian Foreign Affairs Ministry; and a Memorandum of Understanding establishing a mechanism for bilateral political consultations. Distributed by APO Group on behalf of Kingdom of Morocco - Ministry of Foreign Affairs, African Cooperation and Moroccan Expatriates.
Zawya
7 hours ago
- Zawya
The Government of the Federal Democratic Republic of Ethiopia and the World Bank Sign USD 1 Billion Financing Agreement to Support Economic Reform and Inclusive Growth
The Government of Ethiopia and the World Bank have signed a Financing Agreement amounting to USD 1 billion under the Second Sustainable and Inclusive Growth Development Policy Operation (DPO) in a grant and concessional loan. This critical operation reflects the World Bank's continued commitment to supporting Ethiopia's bold and far-reaching reform agenda. The program aims to bolster recent government efforts to ensure financial sector stability, enhance trade competitiveness, strengthen domestic resource mobilization, promote transparent and effective public sector governance, and ensure the sustainability of social services, all of which are integral pillars of Ethiopia's macroeconomic and structural transformation. The Government of Ethiopia expresses its profound appreciation to the World Bank for its steadfast and constructive partnership in supporting reform priorities under the Homegrown Economic Reform Program. The support under this agreement underscores the strong and enduring collaboration between Ethiopia and the World Bank in pursuit of shared goals of inclusive and sustainable development. The Agreement was formally signed by H.E. Ato. Ahmed Shide, Minister of Finance, on behalf of the Federal Democratic Republic of Ethiopia, and Ms. Maryam Salim, World Bank Division Director for Ethiopia, Eritrea, Sudan, and South Sudan, on behalf of the World Bank Group. Distributed by APO Group on behalf of Ministry of Finance, Ethiopia.
UAE Moments
7 hours ago
- UAE Moments
Huawei Eyes Non-invasive Glucose Monitoring
Huawei is accelerating its ambitions in the UAE and Middle East wearables market, aiming to eliminate the traditional delay between launching cutting-edge features in China and bringing them to international consumers. The Chinese tech giant has outlined plans to roll out its advanced TruSense health innovations, previously available only in China, to the UAE and other key markets through synchronised global launches. This strategy marks a significant shift for Huawei, responding to the growing demand in the region for health-focused wearable technology that delivers reliable, real-time data for proactive health management. During a recent media briefing, Huawei confirmed that it is working closely with local medical institutions across the Middle East to customise its wearable technology, ensuring compatibility with regional medical practices and customer expectations. HarmonyOS Enables a Seamless Experience Central to Huawei's wearables success is its proprietary HarmonyOS, an operating system developed as an alternative to Android to create a seamless, self-sufficient ecosystem across devices. HarmonyOS powers Huawei's wearable devices, enabling efficient hardware-software integration, long battery life, and smooth performance. One Huawei employee shared that their wearable device required charging only once every ten days, a major advantage for users seeking continuous health monitoring without the inconvenience of frequent charging. Health Labs Driving Global Innovation Huawei's commitment to wearables is backed by its state-of-the-art Health Labs in China and Finland, which specialise in researching exercise physiology, sports science, and biomechanics to advance health monitoring technologies. The labs' work has led to the development of the TruSense System, known for its industry-leading accuracy, comprehensive data capture, and rapid processing speeds. Huawei's TruSense system currently offers medical-grade precision, achieving over 98% accuracy in dynamic heart rate monitoring and less than 2% deviation in blood oxygen measurements. It also supports 24-hour ambulatory blood pressure monitoring via wrist-based devices such as the Huawei WATCH D2 series, making advanced health tracking accessible for everyday users. One-Button Health Checks A standout feature of Huawei's wearables is the ' one-button health check ' that delivers over ten vital health indicators in just 60 seconds, allowing users to monitor their well-being efficiently. This feature is particularly valuable for individuals seeking a comprehensive overview of their health without the need for multiple devices or visits to healthcare facilities. Noninvasive Glucose Monitoring: A Vision for the Future Among the most ambitious projects under Huawei's health technology umbrella is the development of noninvasive glucose monitoring. The goal is to provide accurate blood glucose readings without the need for finger-prick blood samples, significantly improving the user experience for those managing diabetes or monitoring blood sugar levels for preventive health measures. A Huawei spokesperson explained, 'With continuous and noninvasive detection methods, we can raise early awareness of potential health risks for users. Our long-term goal is to match the accuracy of invasive testing methods while providing a more comfortable and seamless experience for users.' This vision aligns with Huawei's broader strategy of expanding the functionality of its wearables, making them an integral part of users' daily lives and health management routines. Regional Customisation for the Middle East Huawei's plans for the Middle East extend beyond technological innovation; they include a focus on regional customisation to ensure products meet local needs. This involves collaborating with medical institutions across the UAE and other countries to validate the effectiveness of sensors for glucose testing, ovarian health monitoring, and cardiovascular assessments in local populations. The company also considers factors such as skin tone variations in sensor calibration and user interface design to enhance accuracy and inclusivity across diverse user groups. The Future of Wearables in the Middle East Huawei views the wearables segment as a growth driver for its consumer business in the Middle East, a region where health and wellness are increasingly prioritised by tech-savvy consumers. With 180 million wearable devices shipped globally and 540 million users served, Huawei's optimism is grounded in a proven track record of innovation and adoption. 'We believe the wearables market is just getting started,' the spokesperson noted. 'We see significant potential for growth in the Middle East, driven by a young, health-conscious population eager to adopt new technologies that can enhance their lifestyles.' While Huawei continues to innovate in other wearable categories such as smart glasses and health-monitoring headphones, the smartwatch remains the cornerstone of its health technology strategy. The company's ongoing efforts in enhancing the functionality and comfort of its wearables signal a future where continuous health monitoring becomes a standard part of everyday life. A New Era of Health Monitoring Huawei's commitment to bringing advanced health monitoring technologies to the UAE and the Middle East demonstrates its recognition of the region's role in the future of consumer technology. By prioritising synchronised global launches, regional partnerships, and noninvasive health tracking advancements, Huawei is positioning itself at the forefront of the next wave of wearable innovation. As Huawei expands its wearables portfolio, users in the UAE and across the Middle East can look forward to having immediate access to the latest health innovations, empowering them to take control of their health in a convenient, technology-driven way.
