Life in a Tuvan Log Cabin
BEIJING, April 1, 2025 /PRNewswire/ -- Tucked away in Xinjiang's picturesque Kanas region, the tranquil Hemu Village is like a scene from a fairytale—misty mornings, wooden cabins, and a way of life that appears frozen in time. But for young local woman Ou Donghua, a member of the Tuva Mongolian ethnic group, this is home. Over the years, she has witnessed this once-isolated village transform into a buzzing travel hotspot. How has that changed life for the Tuvan people? And what's next for this hidden paradise? Step inside Hemu through her eyes.
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C40's work is made possible by our three strategic funders: Bloomberg Philanthropies, Children's Investment Fund Foundation and Realdania. To learn more about the work of C40 and our cities, please visit o ur website or follow us on X, Instagram, Facebook and LinkedIn. ABOUT TRIPADVISOR: Tripadvisor, the world's largest travel guidance platform*, helps millions of people each month** become better travelers, from planning to booking to taking a trip. Travelers across the globe use Tripadvisor's website and app to discover where to stay, what to do and where to eat based on guidance from those who have been there before. With more than a billion reviews and contributions, travelers turn to Tripadvisor to find deals on accommodations, book experiences, reserve tables at delicious restaurants and discover great places nearby. Tripadvisor LLC is a wholly owned subsidiary of Tripadvisor, Inc. (Nasdaq: TRIP). 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There were so many people cheering us on. Thank you Carlsberg for giving us the opportunity to enjoy the match. It was just incredible!", said taxi driving football fan Mehdi Tamaz. With such a passion for the sport, missing out on big sporting events hits taxi drivers personally too. 6 out of 10 taxi drivers report that hearing celebrations while driving the streets heightens the feeling of missing out on a big sporting event, and a further 58% say they feel like a less dedicated fan when unable to watch live sporting events due to work. Choosing work over the football also sees taxi drivers miss out on the shared experience of watching with loved ones and other fans, something two fifths (58%) say they miss out on the most. And for those working, it means they have often watched a key moment like a semi-final match, with a passenger in the car (57%). 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So, we wanted to create an unforgettable experience for them and offer taxi drivers access to the game, allowing them to enjoy the best of football surrounded by other likeminded passionate fans." To bring the campaign to life, a short documentary film captured the drivers' emotional journey and the best moments from the event, with the film highlighting the sacrifices these drivers make and the power of shared experiences, find out more on Fare Game here. As part of Carlsberg's sponsorship of UEFA Men's National Team Football, the brand will continue to offer fans access to the best of football. About Carlsberg Group: Established in 1847 by brewer J.C. Jacobsen, the Carlsberg Group is one of the leading brewery groups in the world, with an attractive portfolio of beer and other beverage brands. With over 30.000 employees, and with a presence in more than 125 markets, the Group has a purpose of brewing for a better today and tomorrow. Doing business responsibly and sustainably supports that purpose – and drives the efforts to deliver value for shareholders and society. For further information, visit The research was conducted by Censuswide, among a sample of 2600 taxi drivers (18+) in the UK (1,000), Portugal (500), Germany (1,000) and China (100). The data was collected between 15.05.2025 – 22.05.2025. Censuswide abides by and employs members of the Market Research Society and follows the MRS code of conduct and ESOMAR principles. Censuswide is also a member of the British Polling Council.
