Here's the shortlist in 2025 Belfast Telegraph Grocer Marketing Awards
Drinks brand Madri Excepcional 0.0%, owned by Molson Coors, is the headline sponsor of the awards for the first time.
Finalists have been announced across 10 categories, recognising successful marketing campaigns across all parts of the highly-competitive grocery sector.
Chris Hyland, NI customer business manager at Molson Coors Beverage Company, which owns Madri Excepcional, said: 'Madrí Excepcional 0% is proud to be the title sponsor of the 2025 Belfast Telegraph Grocer Marketing Awards.
"We extend our best wishes to all entrants as the award shortlist is announced—congratulations on your achievements so far."
Here is the shortlist.
Belfast Telegraph Grocer Marketing Awards 2025: Shortlisted companies and campaign names
Best Marketing Campaign, sponsored by Madri 0%
• Mackle Pet Food: Naturo Natural Pet Food
• Musgrave NI: Good Food Locally Sourced
• Frozzys: Limited Edition Celebration Pack
• Henderson Group: It's From SPAR Actually
• S&W Wholesale: Nearby We're Back for the Did You Getters
• SHS Drinks: Big Shloer Christmas
Favourite Foods 110-year Milestone
Lorraine Hall Young Marketeer, sponsored by Forest Feast
• Henderson Wholesale: Darcy Wilson
• Musgrave Marketplace: Emma Toal
• S&W Wholesale Nearby: Danielle Murphy
• Re-Gen: Katerina Poutsi
• GM Marketing: Laimis Minelga
•Henderson Wholesale: Nakina Lamount
Leader in Marketing, sponsored by Hovis
• Henderson Group: Bronagh Henderson
• Britvic: Jeff Brennan
• Elevator: Michael McCrory
Best Brand, sponsored by White's Oats
• Henderson Foodservice: Barista Bar 'Appy Days
• Musgrave NI: Frank & Honest Coffee Company
• Naturo Natural Pet Foods (Mackle Pet Food): Dogs Don't Care What They Eat, Naturo do
• Ormo (Hovis Ltd): Celebrating 150 Years in the baking
• Henderson Wholesale: Eurospar NI
Best Digital, sponsored by McConnell's Irish Whisky
• Mash Direct: Mash Direct Christmas Campaign 2024
• Musgrave NI: Frank & Honest Coffee Company
• Musgrave Marketplace: Student Freshers Night
• Nearby NI: Did You Getters
• White's Oats: Making Good Mornings since 1841
• Hendersons: 12 days of Christ- mas
Best CSR Initiative/Charity Partnership, sponsored by Hunky Dorys
• Musgrave: SuperValu Centra
• Maxol: Maxol
• Nearby NI: Local Legends
• Henderson Wholesale: Eurospar Vivoxtra
Best Sustainability Initiative, sponsored by Start Solar
• Musgrave: SuperValu Centra
• Re-Gen: Our Future is Cleaner
• Britvic: Ballygowan
Best Export Marketing, supported by Invest NI (note supported is correct)
• S&W: S&W
• Hovis: Hovis
Best New Product/Product Relaunch, sponsored by Hub Packaging
• Henderson Foodservice: Barista Bar Rewards + App
•Musgrave NI: Good Food Locally Sourced
• Dale Farm: Sukie
• Frozzys: Happy Gut Softbakes
• Britvic Ireland: Pepsi
Best In-Store Consumer Sales Promotion, sponsored by SHS
• Musgrave: SuperValu Centra Epic Deals
• Dale Farm: Dromona Open Joy
• Nearby NI: Half-Time Heroes
• Henderson Group: Freezer Meal Deal Campaign
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