Here's the shortlist in 2025 Belfast Telegraph Grocer Marketing Awards
Winners of the 2025 Belfast Telegraph Grocer Marketing Awards will be announced at the GroceryAid Grocers' Ball in the Culloden Hotel and Spa on Friday, June 13.
Drinks brand Madri Excepcional 0.0%, owned by Molson Coors, is the headline sponsor of the awards for the first time.
Finalists have been announced across 10 categories, recognising successful marketing campaigns across all parts of the highly-competitive grocery sector.
Chris Hyland, NI customer business manager at Molson Coors Beverage Company, which owns Madri Excepcional, said: 'Madrí Excepcional 0% is proud to be the title sponsor of the 2025 Belfast Telegraph Grocer Marketing Awards.
"We extend our best wishes to all entrants as the award shortlist is announced—congratulations on your achievements so far."
Here is the shortlist.
Belfast Telegraph Grocer Marketing Awards 2025: Shortlisted companies and campaign names
Best Marketing Campaign, sponsored by Madri 0%
• Mackle Pet Food: Naturo Natural Pet Food
• Musgrave NI: Good Food Locally Sourced
• Frozzys: Limited Edition Celebration Pack
• Henderson Group: It's From SPAR Actually
• S&W Wholesale: Nearby We're Back for the Did You Getters
• SHS Drinks: Big Shloer Christmas
Favourite Foods 110-year Milestone
Lorraine Hall Young Marketeer, sponsored by Forest Feast
• Henderson Wholesale: Darcy Wilson
• Musgrave Marketplace: Emma Toal
• S&W Wholesale Nearby: Danielle Murphy
• Re-Gen: Katerina Poutsi
• GM Marketing: Laimis Minelga
•Henderson Wholesale: Nakina Lamount
Leader in Marketing, sponsored by Hovis
• Henderson Group: Bronagh Henderson
• Britvic: Jeff Brennan
• Elevator: Michael McCrory
Best Brand, sponsored by White's Oats
• Henderson Foodservice: Barista Bar 'Appy Days
• Musgrave NI: Frank & Honest Coffee Company
• Naturo Natural Pet Foods (Mackle Pet Food): Dogs Don't Care What They Eat, Naturo do
• Ormo (Hovis Ltd): Celebrating 150 Years in the baking
• Henderson Wholesale: Eurospar NI
Best Digital, sponsored by McConnell's Irish Whisky
• Mash Direct: Mash Direct Christmas Campaign 2024
• Musgrave NI: Frank & Honest Coffee Company
• Musgrave Marketplace: Student Freshers Night
• Nearby NI: Did You Getters
• White's Oats: Making Good Mornings since 1841
• Hendersons: 12 days of Christ- mas
Best CSR Initiative/Charity Partnership, sponsored by Hunky Dorys
• Musgrave: SuperValu Centra
• Maxol: Maxol
• Nearby NI: Local Legends
• Henderson Wholesale: Eurospar Vivoxtra
Best Sustainability Initiative, sponsored by Start Solar
• Musgrave: SuperValu Centra
• Re-Gen: Our Future is Cleaner
• Britvic: Ballygowan
Best Export Marketing, supported by Invest NI (note supported is correct)
• S&W: S&W
• Hovis: Hovis
Best New Product/Product Relaunch, sponsored by Hub Packaging
• Henderson Foodservice: Barista Bar Rewards + App
•Musgrave NI: Good Food Locally Sourced
• Dale Farm: Sukie
• Frozzys: Happy Gut Softbakes
• Britvic Ireland: Pepsi
Best In-Store Consumer Sales Promotion, sponsored by SHS
• Musgrave: SuperValu Centra Epic Deals
• Dale Farm: Dromona Open Joy
• Nearby NI: Half-Time Heroes
• Henderson Group: Freezer Meal Deal Campaign
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Belfast Telegraph
4 days ago
- Belfast Telegraph
Grocery industry professionals to attend GroceryAid Grocers Ball 2025
There will be fine dining, entertainment and live music, as well as prizes to be won, all in aid of GroceryAid, which helps people in the grocery sector who have fallen on hard times. And the winners of the Belfast Telegraph Grocer Marketing Awards will also be announced at the event at Belfast's Culloden Hotel & Spa on Friday June 13. Desi Derby, Grocers Ball chairman, said: 'The Grocers Ball has become a highlight event in the local grocery calendar. "The sub-committee and I are really looking forward to the event which promises an evening of great food, entertainment, prizes and craic. "And in doing so we'll raise vital funds to support local grocery colleagues through a range of emotional, practical and financial services.' Sponsors include title sponsor Freixenet Copestick – available at Drinks Inc. Country manager Shane McNally said: "We're thrilled to continue our support for such an important event and charity in GroceryAid. "The work the charity does to support colleagues across our industry is more vital than ever. "As economic challenges persist, events like these remain invaluable. We're proud this partnership has raised essential funds that directly contribute to supporting thousands of people every year.' Other Gold sponsors include Coca Cola Hellenic, DFDS, Henderson's, Hinch Distillery, Hovis, Isle of Man Creamery, Kerry Foods, Pilgrim Foods, Moet Hennessy, Musgrave, Sainsbury's, SHS, Tesco and Travel Department. All funds raised from the Grocers Ball will directly support GroceryAid in the efforts to provide year-round services, including financial, emotional and practical support. The charity said that in 2024, it raised £135,000 to support people employed in the grocery sector who were overcoming difficulties in their lives. It said that over the year, it provided £163,000 in financial support to those on the breadline as a result of running out of sick pay, becoming homeless and not being able to afford the essentials of life. It also provided school essentials grants. GroceryAid told sponsors: 'This magnificent achievement wouldn't have been possible without all your support.' Tickets are now on sale for the Grocers Ball on June 13 through Davy Neill, who can be reached at
Belfast Telegraph
29-05-2025
- Belfast Telegraph
Hub Packaging supports Best New Product/Relaunch at Belfast Telegraph Grocer Marketing Awards
At Hub Packaging, we pride ourselves on being a trusted partner to businesses across all sectors, providing robust, high-performance industrial and transit packaging solutions. With over 3,500 product lines in stock, we offer one of the most comprehensive ranges of packaging materials and equipment in the industry. Our commitment is simple: to protect your products and help your business perform at its best. We are proud to announce our role as a category sponsor at this year's Belfast Telegraph Grocer Marketing Awards. We are delighted to support the Best New Product/Relaunch of the Year category, a celebration of innovation, excellence, and fresh thinking in the grocery sector. Just as these pioneering products represent progress in their market, we believe that great packaging is essential to their success, ensuring a flawless journey from shelf to customer. We serve a broad array of sectors, including manufacturing, engineering, logistics, distribution, construction, retail, food and beverage, pharmaceuticals, and healthcare. Our clients trust us to deliver packaging solutions that meet demanding requirements, whether it's the secure wrapping of large pallet shipments, the safe transport of temperature-sensitive pharmaceuticals, or eco-conscious alternatives for retail and e-commerce packaging. From high-quality cardboard boxes in both single and double wall options, to specialist pallet protection like edge boards and pallet covers, we offer everything needed to secure and protect goods. Our range of tapes, glues, and sealants is chosen for durability and reliability, while our polythene bags and protective covers guard against dust and moisture. For businesses looking to streamline their packaging operations, we provide cutting-edge end-of-line automation equipment, including pallet wrapping machines, strapping tools, and case tapers. But it's not just about having the right products. At Hub, we believe in providing unmatched support and expertise. Our experienced team offers expert consultation to help businesses identify the most effective packaging solutions for their specific needs. We deliver fast and reliably across the UK and Ireland, ensuring you're never left waiting. We also understand the need for competitive pricing, and we're committed to offering cost-effective solutions without compromising on quality. Sustainability is another key priority. As companies increasingly aim to reduce their carbon footprint, we're proud to supply a growing range of eco-friendly packaging options that help meet environmental targets while maintaining performance. Whether you're launching a new product, rethinking your packaging strategy, or simply looking for a trusted packaging supplier, we are here to help. Visit or call +353 1 866 0136 (ROI) or +44 28 4175 4977 (UK).
Belfast Telegraph
27-05-2025
- Belfast Telegraph
Here's the shortlist in 2025 Belfast Telegraph Grocer Marketing Awards
Winners of the 2025 Belfast Telegraph Grocer Marketing Awards will be announced at the GroceryAid Grocers' Ball in the Culloden Hotel and Spa on Friday, June 13. Drinks brand Madri Excepcional 0.0%, owned by Molson Coors, is the headline sponsor of the awards for the first time. Finalists have been announced across 10 categories, recognising successful marketing campaigns across all parts of the highly-competitive grocery sector. Chris Hyland, NI customer business manager at Molson Coors Beverage Company, which owns Madri Excepcional, said: 'Madrí Excepcional 0% is proud to be the title sponsor of the 2025 Belfast Telegraph Grocer Marketing Awards. "We extend our best wishes to all entrants as the award shortlist is announced—congratulations on your achievements so far." Here is the shortlist. Belfast Telegraph Grocer Marketing Awards 2025: Shortlisted companies and campaign names Best Marketing Campaign, sponsored by Madri 0% • Mackle Pet Food: Naturo Natural Pet Food • Musgrave NI: Good Food Locally Sourced • Frozzys: Limited Edition Celebration Pack • Henderson Group: It's From SPAR Actually • S&W Wholesale: Nearby We're Back for the Did You Getters • SHS Drinks: Big Shloer Christmas Favourite Foods 110-year Milestone Lorraine Hall Young Marketeer, sponsored by Forest Feast • Henderson Wholesale: Darcy Wilson • Musgrave Marketplace: Emma Toal • S&W Wholesale Nearby: Danielle Murphy • Re-Gen: Katerina Poutsi • GM Marketing: Laimis Minelga •Henderson Wholesale: Nakina Lamount Leader in Marketing, sponsored by Hovis • Henderson Group: Bronagh Henderson • Britvic: Jeff Brennan • Elevator: Michael McCrory Best Brand, sponsored by White's Oats • Henderson Foodservice: Barista Bar 'Appy Days • Musgrave NI: Frank & Honest Coffee Company • Naturo Natural Pet Foods (Mackle Pet Food): Dogs Don't Care What They Eat, Naturo do • Ormo (Hovis Ltd): Celebrating 150 Years in the baking • Henderson Wholesale: Eurospar NI Best Digital, sponsored by McConnell's Irish Whisky • Mash Direct: Mash Direct Christmas Campaign 2024 • Musgrave NI: Frank & Honest Coffee Company • Musgrave Marketplace: Student Freshers Night • Nearby NI: Did You Getters • White's Oats: Making Good Mornings since 1841 • Hendersons: 12 days of Christ- mas Best CSR Initiative/Charity Partnership, sponsored by Hunky Dorys • Musgrave: SuperValu Centra • Maxol: Maxol • Nearby NI: Local Legends • Henderson Wholesale: Eurospar Vivoxtra Best Sustainability Initiative, sponsored by Start Solar • Musgrave: SuperValu Centra • Re-Gen: Our Future is Cleaner • Britvic: Ballygowan Best Export Marketing, supported by Invest NI (note supported is correct) • S&W: S&W • Hovis: Hovis Best New Product/Product Relaunch, sponsored by Hub Packaging • Henderson Foodservice: Barista Bar Rewards + App •Musgrave NI: Good Food Locally Sourced • Dale Farm: Sukie • Frozzys: Happy Gut Softbakes • Britvic Ireland: Pepsi Best In-Store Consumer Sales Promotion, sponsored by SHS • Musgrave: SuperValu Centra Epic Deals • Dale Farm: Dromona Open Joy • Nearby NI: Half-Time Heroes • Henderson Group: Freezer Meal Deal Campaign
