Lego drops diversity terminology after slew of ‘inclusive' characters
Lego has dropped diversity and inclusion terminology from a yearly report, despite recently introducing a slew of 'inclusive' mini-figures into its play sets.
Words such as 'diversity', 'LGBTQ+' or 'people of colour' were absent from the Danish toy-maker's 2024 annual sustainability report, but had featured heavily in its 2023 document.
The phrase 'diversity and inclusion' was mentioned three times in the previous report, including in the chief executive's introduction, but is missing from the latest update.
In December, the company announced it would release sunflower-badge-wearing toy figures to indicate they had hidden disabilities such as autism or dementia.
Lauren von Stackelberg, Lego's chief diversity and inclusion officer, said at the time the company hoped that 'modelling a world in which all kinds of people are celebrated will help us embrace diversity, value inclusivity and remove stigma'.
It followed years of attempts to make its brick universe more diverse, which included introducing toys with different skin tones or from different cultures.
Other figures had missing limbs, or medical conditions such as Down's syndrome or vitiligo.
'Trying to be in line with Trump'
Iben Schmidt, a Danish journalist, said she had spoken to a 'number of experts' regarding Lego's apparent change in approach, 'and they find it difficult to see it as anything other than trying to be in line with the new course from the Trump administration'.
'Just a year ago, [Lego] was not shy about talking about their work with diversity and showing that they were very inclusive,' she said.
'Words like LGBTQ, 'people of colour', 'woman', 'diversity' had completely disappeared in their sustainability report for 2024.'
The 2024 report does address gender balance at the director level, aiming for a 57 per cent male and 43 per cent female split by 2025, but stressed that 'appointments are made on merit'.
Lego's shift in tone comes as Donald Trump's crackdown on diversity programmes appeared to have hit Europe, with several companies across the EU reportedly receiving letters from US officials saying the rollback also applies to firms looking to do business with the US.
It is not clear whether Lego has received such contact from the US.
Lego said in a statement: 'Every year we review and adapt our reporting to ensure it complies with latest requirements and reflects our plans and results.
'We also regularly update our policies. We believe that the different backgrounds, perspectives, skills and experiences of our colleagues are our strength and contribute to our ambition to reach children around the world with Lego play experiences.
'We want to attract, retain and develop the best talent and have always worked to provide equal opportunities for all our colleagues. We are fully committed to our diversity and inclusion initiatives and to creating a welcoming and inclusive workplace for everyone.'
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Rhyl Journal
31 minutes ago
- Rhyl Journal
UK agrees to check-free land border for Gibraltar but EU controls for flights
The agreement on a 'fluid border' clears the way to finalise a post-Brexit deal on the territory with the EU. But those flying into Gibraltar from the UK will face one check from Gibraltarian officials and another by the Spanish on behalf of the EU. An agreement for the future relationship between the EU and the UK in relation to Gibraltar is now a reality. It is a historic agreement. — Fabian Picardo (@FabianPicardo) June 11, 2025 This is because the land border will allow those arriving by air access to the European Schengen free travel area unchecked once they are in Gibraltar. The UK and Gibraltar insisted the changes would not affect the British overseas territory's sovereignty. The airport will operate under a model similar to London's St Pancras station, where passengers pass through both UK and French passport checks to board international trains. Goods and customs checks will also eventually be removed in both directions under the agreement. The move could also see airlines start to add flights to Gibraltar from countries other than the UK in a boost to tourism. Officials say a hard border would have been introduced under the EU's incoming exit and entry control system if no deal was reached, causing delays for some 15,000 people who cross the border every day as every individual passport was checked. Talks on rules governing the border have been ongoing since Britain left the European Union in 2020. Foreign Secretary David Lammy said the previous Tory government left behind a situation that 'put Gibraltar's economy and way of life under threat'. He said the agreement was a 'breakthrough' after years of uncertainty. He said: 'Alongside the government of Gibraltar, we have reached an agreement which protects British sovereignty, supports Gibraltar's economy and allows businesses to plan for the long-term once again. 'I thank the chief minister and his government for their tireless dedication throughout the negotiations. The UK's commitment to Gibraltar remains as solid as The Rock itself.' Spanish foreign minister Jose Albares said the deal marked 'a new beginning' in the relationship between the UK and Spain. He said that Spain 'will guarantee free movement of people and goods', adding that Gibraltar would now be linked to the Schengen Area with Spanish authorities controlling entry and exit. I have always said nothing about Gibraltar, without Gibraltar. — David Lammy (@DavidLammy) June 11, 2025 President of the EU Commission Ursula von der Leyen welcomed the deal. In a post on X, she said: 'It safeguards the integrity of Schengen and the single market, while ensuring stability, legal certainty and prosperity for the region.' Gibraltar's chief minister Fabian Picardo said the deal would 'protect future generations of British Gibraltarians and does not in any way affect our British sovereignty'. 'Now is the time to look beyond the arguments of the past and towards a time of renewed co-operation and understanding. Now the deal is done, it's time to finalise the treaty,' he said. On Wednesday evening, Sir Keir Starmer spoke with Mr Picardo and thanked him for 'his years of hard work, commitment, and leadership to reach an agreement'. Spanish Prime Minister Pedro Sanchez also had a phone call with Sir Keir, and congratulated the British PM because 'his Government had succeeded where others had failed'. The Conservatives have said they will carefully review the UK's agreement with the EU on Gibraltar's border to see if it crosses any 'red lines' the party set out during its own negotiations when in government. Shadow foreign secretary Priti Patel said: 'Gibraltar is British, and given Labour's record of surrendering our territory and paying for the privilege, we will be reviewing carefully all the details of any agreement that is reached.' Mr Lammy held talks with Gibraltar's leaders, members of the opposition and the business community before leaving the British overseas territory to head to Brussels on Wednesday morning. Gibraltar was ceded to the UK by Spain in 1713 and the population is heavily in favour of remaining a British overseas territory. The last time it voted on a proposal to share sovereignty with Spain, in 2002, almost 99% of Gibraltarians rejected the move. Gibraltar also hosts an RAF base at its airport and an important naval facility.
North Wales Chronicle
an hour ago
- North Wales Chronicle
UK agrees to check-free land border for Gibraltar but EU controls for flights
The agreement on a 'fluid border' clears the way to finalise a post-Brexit deal on the territory with the EU. But those flying into Gibraltar from the UK will face one check from Gibraltarian officials and another by the Spanish on behalf of the EU. An agreement for the future relationship between the EU and the UK in relation to Gibraltar is now a reality. It is a historic agreement. — Fabian Picardo (@FabianPicardo) June 11, 2025 This is because the land border will allow those arriving by air access to the European Schengen free travel area unchecked once they are in Gibraltar. The UK and Gibraltar insisted the changes would not affect the British overseas territory's sovereignty. The airport will operate under a model similar to London's St Pancras station, where passengers pass through both UK and French passport checks to board international trains. Goods and customs checks will also eventually be removed in both directions under the agreement. The move could also see airlines start to add flights to Gibraltar from countries other than the UK in a boost to tourism. Officials say a hard border would have been introduced under the EU's incoming exit and entry control system if no deal was reached, causing delays for some 15,000 people who cross the border every day as every individual passport was checked. Talks on rules governing the border have been ongoing since Britain left the European Union in 2020. Foreign Secretary David Lammy said the previous Tory government left behind a situation that 'put Gibraltar's economy and way of life under threat'. He said the agreement was a 'breakthrough' after years of uncertainty. He said: 'Alongside the government of Gibraltar, we have reached an agreement which protects British sovereignty, supports Gibraltar's economy and allows businesses to plan for the long-term once again. 'I thank the chief minister and his government for their tireless dedication throughout the negotiations. The UK's commitment to Gibraltar remains as solid as The Rock itself.' Spanish foreign minister Jose Albares said the deal marked 'a new beginning' in the relationship between the UK and Spain. He said that Spain 'will guarantee free movement of people and goods', adding that Gibraltar would now be linked to the Schengen Area with Spanish authorities controlling entry and exit. I have always said nothing about Gibraltar, without Gibraltar. — David Lammy (@DavidLammy) June 11, 2025 President of the EU Commission Ursula von der Leyen welcomed the deal. In a post on X, she said: 'It safeguards the integrity of Schengen and the single market, while ensuring stability, legal certainty and prosperity for the region.' Gibraltar's chief minister Fabian Picardo said the deal would 'protect future generations of British Gibraltarians and does not in any way affect our British sovereignty'. 'Now is the time to look beyond the arguments of the past and towards a time of renewed co-operation and understanding. Now the deal is done, it's time to finalise the treaty,' he said. On Wednesday evening, Sir Keir Starmer spoke with Mr Picardo and thanked him for 'his years of hard work, commitment, and leadership to reach an agreement'. Spanish Prime Minister Pedro Sanchez also had a phone call with Sir Keir, and congratulated the British PM because 'his Government had succeeded where others had failed'. The Conservatives have said they will carefully review the UK's agreement with the EU on Gibraltar's border to see if it crosses any 'red lines' the party set out during its own negotiations when in government. Shadow foreign secretary Priti Patel said: 'Gibraltar is British, and given Labour's record of surrendering our territory and paying for the privilege, we will be reviewing carefully all the details of any agreement that is reached.' Mr Lammy held talks with Gibraltar's leaders, members of the opposition and the business community before leaving the British overseas territory to head to Brussels on Wednesday morning. Gibraltar was ceded to the UK by Spain in 1713 and the population is heavily in favour of remaining a British overseas territory. The last time it voted on a proposal to share sovereignty with Spain, in 2002, almost 99% of Gibraltarians rejected the move. Gibraltar also hosts an RAF base at its airport and an important naval facility.
The Independent
an hour ago
- The Independent
Dan Bongino wants to move FBI training program from iconic Quantico HQ to Alabama: report
Leaders in the FBI are reportedly pushing to move one of the bureau's training programs from its headquarters in Quantico, Virginia, to Huntsville, Alabama, as part of President Donald Trump's desire to move federal agencies out of the Washington D.C. area. Dan Bongino, the FBI deputy director, has preliminarily proposed moving the FBI National Academy, a 10-week training academy for 250 domestic and international law enforcement officers, to Huntsville, the Washington Post reported on Wednesday. The FBI's training program for new bureau hires and other parts of its facilities, including the laboratory division, would remain at Quantico, people familiar with the discussion told The Post. While the proposal is still in preliminary stages, it aligns with Trump's April deadline asking agencies to create plans to move their headquarters from Washington D.C., to separate areas of the country to ' be where the people are.' However, the push to move to Huntsville, the most populous city in Alabama, has drawn criticism from some personnel who believe the move could be unjustifiably costly, The Post reported. While the FBI has operated at Redstone Arsenal, a U.S. Army base near downtown Huntsville, for decades, some expressed concern that sending hundreds of staff and agents to set up the training facility would require upgrades. 'If you look at FBI field offices, for example, you'll see many that are not located in downtown areas given the highly specialized nature of these facilities and their security requirements,' Norman Dong, the former Public Buildings Service commissioner under the Obama administration, told Federal News Network in April. 'In places like Atlanta or Sacramento, these FBI offices are located far outside of the central city,' Dong added. The FBI Academy is currently located in Quantico, a town in Prince William County, Virginia, which is approximately 35 miles outside of D.C. A spokesperson for the FBI said that any relocation options were being evaluated to determine if it could save the bureau money while also serving as a sufficient facility. Since Trump took office in January, the bureau has undergone significant changes, beginning with its leadership. Trump nominated Kash Patel to serve as FBI director despite Patel having a history of taking controversial pro-Trump stances. The president then tapped Bongino, a former Secret Service agent who became a popular right-wing podcaster, as deputy director. After Patel was sworn in, he said he would relocate roughly 1,000 staff and agents out of the D.C. office and said he'd move 500 people to the Huntsville facility so the FBI could have more of a presence in other cities. Trump proposed moving federal buildings and agencies outside of D.C. during his first administration, but the plan did not have immense success, in part due to the Covid-19 pandemic. Trump moved the Bureau of Land Management's headquarters from D.C. to Grand Junction, Colorado in 2019 so it could be closer to the land it manages. However, a review by the Biden administration found that the move caused more than 80 percent of the agency's employees to leave. Eventually, the headquarters were restored back to Washington D.C.
