Kareena Kapoor Khan sports glasses in Berger Silk's new campaign
Berger Paints India
, a paint brand, has launched a new campaign for its Brand Silk with
Kareena Kapoor Khan
, in a film that's as glossy and sassy as Bebo herself.
Centred on the tagline 'Nothing Shines Like Silk,' the campaign takes a refreshing and humorous spin on luxury by literally making the paint's shine the hero.
The film shows Kapoor walking through her home in her signature diva mode wearing sunglasses indoors, not for the sun, but for her blindingly beautiful, glossy walls.
With a tone that's cheeky yet undeniably chic, the film positions
Berger Silk
Glamor as the choice for bold, expressive homeowners who want their walls to shine just as bright as their personalities.
Adding to the ambiance, the upbeat track '
Kala Chashma
' perfectly sets the tone, infusing the campaign with a sense of style and celebration.
With this campaign, Berger Paints continues to strengthen its position not just as a leader in innovation, but as a brand that celebrates style, individuality and
self-expression
—right down to one's walls, the company stated in a press release.
Abhijit Roy, chief executive officer and managing director of Berger Paints said, 'Berger Silk has established itself as a leader in this segment, offering unmatched sheen and long-lasting performance. Silk's exceptional quality has made it the go-to choice for consumers who desire luxurious walls. With this campaign, we aim to reinforce a singular thought: when it comes to sheen, nothing shines like Silk.
Mayuresh Dubhashi, chief creative officer, FCB Neo said, 'The idea was to bring glamour to life in a way only Kapoor could. The sunglasses became a fun, stylish metaphor for the high-gloss, smooth finish of Berger Silk —walls so shiny, you can't look away. We wanted the film to feel aspirational but with a wink. It's modern, fashion-forward, and a little tongue-in-cheek—just like the product, and just like Kareena herself'
Watch the video here:
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