Ojai Valley Inn's Spiritual Wellness Programming Is Attracting A New Kind Of Traveler
Wellness tourism is up 16.6% YoY with many travelers seeking a wellness experience as their primary reason for travel. Within wellness tourism, a new kind of traveler is seeking spiritual wellness experiences on their vacations. In response, many properties and resorts have begun adding in spiritual experiences to their wellness menu. Even in pop culture this experience is seen within HBO's The White Lotus season three, highlighting how travelers want to integrate authentic spiritual experience amongst a five star amenities. Priscila Lima de Charbonnieres, wellness expert, astrologer and founder of Soulloop, has organized spiritual wellness experiences for years and has recently seen an uptick in requests. 'More individuals are seeking to incorporate spirituality into their travels as a way to connect with themselves and nature on a deeper level. In our fast-paced world, many are looking for meaningful experiences that promote self-discovery, healing, and personal growth. Many hotels and resorts are now featuring holistic wellness packages that include activities like guided meditations, sound healing sessions, and spiritual workshops. Additionally, some hospitality providers are incorporating local cultural practices, such as indigenous healing techniques or temple meditation, to create richer, more immersive experiences for their guests,' Lima de Charbonnieres explained.
The Spa at Ojai Valley Inn.
One destination in particular has attracted travelers looking for spiritual wellness programming for over 20 years. Known for its vortex of spiritual energy, Ojai Valley Inn has designed their programming to refocus and revive body, mind, and spirit. 'Wellness is a journey of self-discovery designed to help guests achieve a deeper sense of peace, joy, and fulfillment by fostering a meaningful connection between mind, body, and spirit. The program offers an opportunity to gain more value and benefit from traditional touch therapy, attracting guests for various reasons, from navigating conflicts, challenges, illness, grief, or changes in relationships or careers to seeking greater self-awareness, presence, joy, and deeper connections with others,' shared Kristina Clemons, Certified Sound Therapist at Ojai Valley Inn.
Kristina Clemons hosting a sound therapy sessions.
The program is uniquely designed for each guest based on what their goal is. Once their focus is established a practitioner will be assigned to the guest. 'We focus on selecting the individuals who lead our experiences rather than the offerings themselves. Each practitioner featured in our Spiritual Wellness program has a profound connection to Ojai and a deep appreciation for the unique energy of this special place. They bring their own distinctive approach to spiritual wellness, embodying qualities of genuine care, thoughtfulness, and deep intuition that make each experience truly transformative,'
Clemons has seen sound therapy practices become a popular request as more research emerges showing the positive effects it has to reduce stress. 'Sound therapy isn't new but it's slowly making its way to a more mainstream audience as more people are looking for natural ways to boost wellbeing and combat anxiety. I believe platforms like social media are partially responsible for exposing more people to holistic practices they might not have considered before. A large percentage of people are overworked, under-slept, and stuck in a fight-or-flight nervous system state - this isn't sustainable, and science has shown this leads to health issues. A sound bath pulls in elements of meditation, deep listening, and guided relaxation - all with the backdrop of soothing sounds and vibrations. Altogether, this has a powerful effect on the nervous system which most of us really need in our lives.'
Katie Manzella performing a crystal and reiki session.
Ojai Valley Inn's views its Spiritual Wellness program as a compliment to more traditional Spa and Wellness practices that are also offered such as a signature Ojai massage or a nature walk in within the Mind Body program. Adding a Spiritual Wellness session can help guests holistically complete a mind, body, spirit within their wellness journey. Spiritual wellness treatments include the cleansing sage ritual, meditative journey through drumming, reiki healing, forest bathing, sound therapy and spiritual life coaching.
The allure of curated spiritual wellness programming set amongst five-star amenities such as championship-caliber golf, world-class dining, kid-friendly programming, and concierge services keeps guests returning for more. Many guests even continue working with their spiritual practitioners upon returning home. While many properties are capitalizing on The White Lotus effect, spiritual wellness will always be at Ojai Valley Inn's core essence.
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