Net-A-Porter, Mr Porter to open first standalone, public-facing pop-up in the Hamptons
Categories covered include ready-to-wear, shoes, accessories, handbags and fine jewellery with major-name labels being the focus. Womenswear designers will include Alaïa, Chloé, Khaite, Pucci, Johanna Ortiz and more. Meanwhile menswear labels take in big names such as Brunello Cucinelli, Loro Piana, Saint Laurent, Celine and Tom Ford, as well emerging designers including Kapital, Piacenza, and Mr Porter's own label, Mr P.
They'll have dedicated space throughout the 5,280 square foot showroom with items available for special order.
The e-tailers said that the shopping experience will feature "exclusive brand activations, special programming, and surprise-and-delight moments'.
That includes skincare treatments by Dr Barbara Sturm, a "transformative sound bath" with La DoubleJ founder JJ Martin, custom jewellery creations with Jia-Jia Zhu, and an exhibition celebrating Jessica McCormack's 'Fruit Salad' collection. The first day will also see 15% of its proceeds benefitting benefiting Glam4Good, supporting those facing clothing and personal-care insecurity in the US.
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The most wanted pieces for a 'Pucci Girl Summer' were the Marmo and Orchidee swirly halterneck mini dresses, tops and swimsuits. Also strong was Rohe, the Amsterdam-based, minimalist label that saw demand spiking 27%. And eyewear brand Jacques Marie Mage saw a 34% increase in demand, 'reflecting the rising value placed on accessories that carry narrative and craftsmanship'. Product hits As for the hottest products globally, as mentioned, six of the top 10 were shoes. The appearance of the Dune sandals from The Row in top spot was pretty surprising even given the fact that they're an obvious pick for summer. But these shoes come with an ultra-luxury price tag and mimic the kind of flip-flops that can be found anywhere and everywhere. The level of interest in these particular shoes shows just how strong The Row is as a label. Something similar could be said about the number two product, which was a simple cotton ribbed tank top by SKIMS. It spiked 230% this quarter, 'helped by positive TikTok buzz and the continued trend for 'effortless' elevated basics'. It's interesting after those two simple summer classics were in the top two spots that the third place product also fits into that category. It was the Adidas classic sprinter shorts. First seen in the late 1970s, Q2 saw a 121% increase in demand, with celebrity fans including Harry Styles and Bella Hadid. Athletic shorts are a key trend this summer with searches for sports shorts up 78% on Lyst in Q2. Miu Miu's suede loafers were in fourth place as referenced earlier, followed by Vibram's V-Soul flat that saw a 110% increase in traffic. Lyst said 'this continues the hybridisation of performance and fashion we saw in Q1 with Puma 's Speedcat Ballet'. And talking of ballet flats, Ancient Greek Sandals' Iro version was sixth. 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