Introducing the Application Delivery Top 10
Lori MacVittie, F5 Distinguished Engineer, discusses the top challenges organisations encounter on their journey to deliver and secure every application and API, anywhere.
There are a lot of 'top 10' lists in the industry. Predictions, mostly, but the ones that stick are the ones that provide insight into the top challenges faced by organisations trying to deliver and secure applications and APIs.
Well, to be fair, most of the best-known top 10 lists are about security.
The Open Worldwide Application Security Project (OWASP) has built and maintained several lists that help organizations every day keep their applications, APIs, and now LLMs, secure from the incredibly robust array of attacks that threaten to disrupt business.
But no one to date has a top 10 list of challenges that threaten the delivery of applications, APIs, and, yes, generative AI.
Until now.
Application delivery may have started with the simple—but powerful—load balancing proxy, but it has evolved along with applications to incorporate a wide array of capabilities designed to ensure availability, enhance performance, and secure the increasingly important digital assets that power today's Internet economy.
F5 has been there through every major application shift since the early days of the Internet. We've seen it all through the eyes of our customers. From that experience we've come to understand the most common challenges organisations face—and how to solve them.
Based on that, we decided it was time to share that knowledge. And, thus, was born the Application Delivery Top 10.
The Application Delivery Top 10 is a list of the top 10 challenges organisations encounter on their journey to deliver and secure every application and API, anywhere.
It is our belief that sharing such a list will enable organisations to address—or even better, avoid struggling with—the challenges of delivering and securing a hybrid, multicloud application and API portfolio.
Like the OWASP Top 10, this list is not designed to be a 'one and done' effort or encompass every delivery challenge organisations will face.
That's why we plan to reexamine the list and, if necessary, update it on an annual basis.
Weak DNS Practices
The Domain Name System (DNS) is a critical component of the internet's infrastructure, translating domain names into IP addresses to route user requests to the appropriate servers. However, weak DNS practices can compromise application performance, availability, and scalability.
It can also significantly degrade application performance by increasing query response times and causing delays in resolving domain names. When Time-to-Live (TTL) settings – numerical values that indicate how long a data packet or record should exist on a network before it is discarded – are too low, DNS queries must be resolved more frequently. This increases the load on DNS servers and slows down application response time.
Additionally, improperly configured DNS servers or the lack of DNS security features like DNS Security Extensions (DNSSEC) can introduce delays by allowing unauthorized users to hijack or redirect traffic to slower or malicious servers.
Weak DNS practices can severely impact the performance, availability, scalability, and operational efficiency of applications. However, by implementing DNSSEC, optimising TTL settings, and securing dynamic DNS updates, organisations can mitigate these risks and create a more reliable DNS infrastructure.
Lack of Fault Tolerance and Resilience
The lack of fault tolerance and resilience in application delivery strategies can lead to significant performance issues, reduced availability, and scalability limitations. By implementing load balancing, failover mechanisms, and programmable infrastructure, organisations can create a more resilient system that supports continuous availability and optimal performance, even under challenging conditions. Emphasizing fault tolerance enhances user experience, reduces operational overhead and supports efficient scalability, ensuring that applications can meet the demands of today's fast-paced digital environment.
Incomplete Observability
Observability is a critical aspect of modern application delivery, providing visibility into the health, performance, and usage of applications and infrastructure.
Poor visibility becomes particularly problematic in complex environments, such as AI-driven applications, where real-time insights are essential.
Ultimately, incomplete observability in application delivery can lead to performance degradation, reduced availability, limited scalability, and operational inefficiencies. By implementing comprehensive monitoring and logging, adopting standardised observability with OpenTelemetry, and utilizing dynamic alerting with automated responses, organisations can overcome these challenges.
Insufficient Traffic Controls
Effective traffic management is essential for delivering a seamless user experience, particularly as applications scale to support larger audiences and more dynamic workloads. However, insufficient traffic controls can lead to issues like overloading backend services, susceptibility to Distributed Denial of Service (DDoS) attacks, and inefficient resource usage.
By implementing rate limiting, throttling, and caching mechanisms, organisations can manage traffic more effectively, prevent service disruptions, and support scalable growth.
Emphasising robust traffic management practices is essential for delivering high-performance, resilient applications that can adapt to changing user demands and provide a consistent experience across diverse environments.
Unoptimised Traffic Steering
Unoptimised traffic steering—caused by static routing policies, lack of dynamic decision-making, or insufficient load-balancing algorithms—can lead to performance bottlenecks, inconsistent availability, and limited scalability.
In AI-driven applications, where processing needs can vary based on data types and user demand, efficient traffic steering is essential for maintaining responsiveness.
By adopting best practices such as dynamic routing, intelligent load balancing, and programmable ADCs, organisations can optimize traffic flows, improve resource utilisation, and ensure that applications meet variable demand.
Inability to Handle Latency
Latency is a key factor affecting application delivery, particularly in data-intensive environments like AI applications. The inability to handle latency effectively can lead to performance issues, reduced availability, and limited scalability, especially as applications grow and user demands fluctuate. Latency bottlenecks result from various issues, such as suboptimal data routing, inefficient processing, and inadequate resource allocation.
By implementing optimized data routing, edge computing, and adaptive resource allocation, organisations can mitigate latency challenges and support a high-performance, resilient infrastructure.
Incompatible Delivery Policies
In hybrid multicloud environments, incompatible delivery policies can pose significant challenges to application performance, availability, scalability. It can also lead to soaring operational overheads. Incompatibilities of this nature often arise when organisations use multiple cloud providers, each with unique traffic routing, security, and data handling protocols.
According to LoadView, a leading cloud-based load testing platform, applications with inconsistent delivery policies across multiple regions experience 50% more latency in cross-border data transfers than those with region-specific optimisations.
By standardising metrics, aligning service capabilities, and leveraging programmable infrastructure, organisations can overcome these challenges.
Emphasising consistency and flexibility in delivery policies ensures that applications can maintain high performance, availability, and scalability across a hybrid multicloud infrastructure.
Lack of Security and Regulatory Compliance
As governments worldwide enforce stricter laws on data sovereignty, security, and privacy, regulatory compliance has become essential. Organisations failing to meet these regulations exposes applications to security vulnerabilities and introduces performance bottlenecks and scalability constraints. These challenges are particularly prevalent in AI-driven applications.
By implementing strong encryption, utilizing Federal Information Processing Standards (FIPS)-compliant devices, and adopting automated compliance tools, organisations can address these risks and support secure, scalable, resilient and compliant application delivery.
Bespoke Application Requirements
As digital applications become increasingly specialised, organisations are often faced with unique requirements that standard infrastructure cannot support.
Programmability within the application delivery infrastructure offers a powerful solution to such challenges, enabling organisations to tailor their infrastructure to support complex, customised requirements.
Bespoke application requirements often challenge traditional application delivery solutions, as they require customisation that standard infrastructure cannot provide. By leveraging programmability within the application delivery infrastructure, organisations can adapt to these unique demands, ensuring high performance, availability, and scalability.
Furthermore, programmable infrastructure enables seamless transitions, integrates new services efficiently, and supports custom load balancing, allowing organisations to deliver reliable and responsive services that meet the specific needs of their users.
Poor Resource Utilisation
Many organisations struggle with resource inefficiencies due to mismatched distribution algorithms or inadequate health check mechanisms.
These inefficiencies can lead to wasted compute power, increased operational overhead, and strained infrastructure, ultimately impacting performance, availability, and scalability.
By leveraging programmability, intelligent health checks, and dynamic traffic steering, organisations can optimise resource usage, improve application performance, and enhance scalability.
Full details of the Application Delivery Top 10, including mitigation best practices, can be found here: https://www.f5.com/resources/articles/the-application-delivery-top-10
Image Credit: F5
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VISIT WEBSITE IBM watsonx Assistant is an interactive virtual agent that utilises natural language and AI, enabling users to set it up on their app and website. It offers fast and accurate responses to customers, enhancing their overall experience and satisfaction with its adaptive learning capabilities. VISIT WEBSITE Haptik helps enterprises manage their customer lifecycle with generative AI-powered conversational solutions to boost marketing and sales. It offers Contakt and Interakt to enhance overall CX, where Interakt enables marketers to send hyper-targeted and personalised campaigns to drive customers to take action on WhatsApp. VISIT WEBSITE Dialogflow is an all-in-one platform for developing chatbots, voice bots, and virtual agents using natural language understanding and Google AI. It helps marketing teams create conversational agents that can handle common customer requests and issues, such as FAQs, and order status at scale. VISIT WEBSITE Dialpad is a fully integrated unified conversation intelligence platform that utilises ongoing ML(Machine Learning) algorithms and does not require coding to configure a chatbot. It offers real-time insights and tips, helping marketing teams customise their approach for every customer. VISIT WEBSITE is a low code-no code, enterprise-grade generative AI platform offering readily available LLMs for CX transformations. Its omnichannel reporting and analytics suite for marketing enables organisations to streamline their customer journeys. VISIT WEBSITE is a global conversational AI technology provider optimised for operational efficiency at scale. It offers self-learning AI capabilities that emphasise Natural Language Understanding (NLU) along with intent suggestions. VISIT WEBSITE Avaamo is an all-in-one conversational AI platform for enterprises offering a suite of industry-specific skills developed to automate and resolve common use cases. It offers Outreach, which enables marketers to educate and engage with customers across existing touchpoints through proactive and personalised communication. VISIT WEBSITE Amazon Lex offers fully managed conversational AI interfaces with advanced natural language models to design, build, test, and deploy conversational interfaces in applications. It enables sales and marketing teams to automate user tasks in their applications like the CRM and across any digital channel. VISIT WEBSITE Zendesk is an AI-powered customer feedback software provider, offering customer satisfaction (CSAT) software to businesses across multiple industries. Its marketplace offers 1600+ apps and integrations, enabling marketers to create a complete customer feedback system. VISIT WEBSITE UserVoice provides product feedback management software for SaaS businesses. Its UserVoice Validation tool delivers actionable user insights to inform roadmap strategy. From testing ideas to ensuring satisfaction with released features, it helps research and marketing teams gather quick user feedback throughout the entire product lifecycle. VISIT WEBSITE Twilio provides integrated Mindful Feedback functionality within its Flex offering, enabling marketers to automatically take action based on real-time customer feedback. It automatically collects customer feedback after Flex interactions by capturing feedback over post-call voice IVR, outbound voice IVR, conversational SMS, Web SMS, email, and web surveys. VISIT WEBSITE Trustpilot offers ML and AI-powered feedback management tools, helping marketers build trust and loyalty through customer reviews. Its AI-driven Review Insights tool enables marketers to identify growth areas from negative feedback, whereas its Image Generator tool lets them enhance social media engagement. VISIT WEBSITE Survey Monkey is a global online survey and forms tech stack provider, offering AI-fueled market research solutions to businesses. Its enterprise feedback management program provides 250+ templates with the capabilities of customisation, allowing organisations to build tailored survey forms. VISIT WEBSITE Sprinklr is a unified customer experience platform (CXM), offering AI-powered feedback management capabilities with its flagship product: Sprinklr Surveys. It integrates solicited customer feedback with unified-CXM data, enabling brands to derive meaningful, actionable insights. Utilising its genAI-powered survey builder, marketers can create conversational surveys to streamline their NPS strategies. VISIT WEBSITE Salesforce is a comprehensive customer-oriented technology provider offering a feedback management suite. Salesforce's survey responses help marketers create personalised surveys based on their existing customers' data. Some of the supported applications of its feedback management platform are genAI-powered survey form development and sentiment-insights-based survey collections. VISIT WEBSITE QuestionPro is an online feedback software provider, offering ready-made survey templates to businesses across 40+ countries. Leveraging the capabilities of its customer satisfaction templates, advertisers and marketers can create and gather tailored questions. VISIT WEBSITE Qualtrics is an all-in-one customer experience solution provider, offering website & app feedback tools for organisations to collect customer feedback efficiently. Its digital experience analytics capabilities combined with DXA integrations, bring together verbal and behavioural data for in-depth analysis of user feedback. VISIT WEBSITE HubSpot is a one-stop marketing platform, providing customer feedback software under its Service Hub offerings. Its pre-built APIs include net promote score (NPS), customer effort score (CES), and customer satisfaction (CSAT) surveys, allowing marketers to strengthen their customer loyalty strategy. VISIT WEBSITE Medallia is a comprehensive platform, enabling marketers to capture feedback from all customer touch points. Some of its popular feedback management software capabilities include Sense360 for analysing consumer spending, Medallia Video to automatically extract meaningful insights from customer's feedbacks and Agile Research for creating branded surveys in real-time. VISIT WEBSITE Zeotap lets brands integrate, unify, segment and orchestrate customer data, fostering a cookieless future. It offers a 'Non-Customer Entity Data' feature that helps marketers to integrate both customer and non-customer entity data. VISIT WEBSITE Twilio provides, Twilio Segment, an AI-powered CDP, enabling marketers to streamline their personalised customer engagement journeys. It brings together clean, consented customer data for real-time insights with 450+ pre-built connectors. VISIT WEBSITE Syntasa provides data-ready CDP capabilities, equipping marketers with essential tools to prepare their customer data. It offers real-time sentiment analytics capabilities, helping enterprises derive behavioural insights from unified user profiles to foster hyper-personalised experiences. VISIT WEBSITE SAP is a company-wide customer data management platform, helping marketers improve engagement, conversion, and retention. It offers a genAI-powered data model, enabling enterprises to unify their B2B and B2C customers' profiles to reach their personalisation goals. VISIT WEBSITE Oracle is a global database management company, providing CDP solutions, under its flagship product: Oracle Unity. Its AI-powered models enable marketers to create hyper-personsalised campaigns with predictive insights by streamlining real-time customer data from heterogeneous sources. VISIT WEBSITE Growthloop is a composable CDP platform, allowing marketing and sales team to action their data at scale. It offers GrowthLoop Audience Builder, enabling marketers to initiate their lead generation functions. VISIT WEBSITE Adobe Experience Cloud offers a real-time CDP, letting users create high-value audience segments for B2C and B2B use cases across their marketing funnel. It follows a cookieless marketing approach to automatically unify customer data across various online and offline channels in real-time. VISIT WEBSITE ActionIQ is a composable CDP platform that offers audience segmentation, acquisition marketing, and Customer 360 capabilities. It integrates analytical tools, enabling marketers to collect and analyse their first-party customer data at scale. VISIT WEBSITE Zoho CRM leverages automation and comprehensive analytics to empower any sales team, fostering stronger customer loyalty. Ideal for both small businesses and enterprises, this software enables enhanced productivity and tailored solutions through predictive intelligence. VISIT WEBSITE Zendesk offers Zendesk Sell, an easy-to-deploy CRM platform that is simple to deploy and navigate, catering to businesses of any scale. Its mobile-friendly Sell app has the functionalities of geolocation, helping sales and marketing teams. Offering an all-in-one CRM platform, organisations can implement use cases like prospecting, engagement, lead generation and communication capabilities. VISIT WEBSITE SugarCRM is a global CRM software provider, helping marketing, sales, and service teams improve efficiency through automation, data, and intelligence in near real-time. It offers Sugar Market, an all-in-one marketing automation platform that helps marketers to automate their campaign with higher ROI. VISIT WEBSITE Salesforce is a one-stop sales and support CRM software that regularly updates customer records, tracks emails and calls, and creates organised support processes for quicker customer responses. Its simple and scalable infrastructure is ideal for businesses of all sizes. VISIT WEBSITE Pipedrive stands out with its emphasis on automation, tailorability, and seamless integration. Purposefully built to enhance the efficiency and productivity of sales professionals, this CRM solution has an intuitive setup and robust capabilities. It facilitates lead generation, comprehensive sales analytics, and seamless business expansion. VISIT WEBSITE Oracle NetSuite CRM, a component of Oracle's business software suite, is for all midsize and booming businesses that want a comprehensive, integrated CRM solution with ERP capabilities. Using it, customers and partners can directly interact with the platform, freeing the additional work load for their sales team. VISIT WEBSITE Microsoft Dynamics 365 Sales represents a robust cloud-based CRM solution brimming with features such as pipeline assessment, relationship analytics, and conversational intelligence. It utilises AI-powered insights to provide actionable intelligence via predictive analytics, lead scoring and sentiment analysis. VISIT WEBSITE Less Annoying is a CRM software that utilises a straightforward search feature within its contact management system, making it easy to track contacts. It is ideal for small-sized businesses and offers a highly intuitive and user-friendly interface. VISIT WEBSITE Insightly offers CRM software solutions for enterprises looking to understand their audience data across various marketing functions. It integrates seamlessly with third-party apps, streamlining workflow automation, including bulk emailing and report generation. VISIT WEBSITE HubSpot's sleek dashboard with consolidated CRM tools simplify complex customer data, further transforming it into meaningful insights. Complementing typical CRM functionalities, HubSpot provides tailored options, including conversation intelligence and email monitoring. VISIT WEBSITE Apptivo delivers adaptable and web-based CRM solutions, enabling marketing and sales teams to streamline all customer service requirements across various devices and browsers. Despite its focused feature set, it encompasses over 65 interconnected applications alongside a robust sales pipeline management tool, ensuring efficient tracking of potential leads without any downtime. VISIT WEBSITE Sitecore offers composable cloud solutions with its flagship products, Sitecore Experience Platform(XP) and Sitecore Experience Manager (XM). They help marketers to overcome scalability challenges. Some of its features include intuitive visual editing, headless delivery, marketing automation, scalable personalisation, data and machine learning capabilities. VISIT WEBSITE Salesforce Experience Cloud is a platform that helps enterprises link clients, partners, and employees to securely exchange information and documents. Built on its Customer 360 platform, Salesforce's DXP ensures seamless integration with any solution in the Salesforce ecosystem. VISIT WEBSITE Oracle Cloud offers a comprehensive suite of platform-based marketing automation solutions for personalised B2B and B2C automation campaigns. Some of its featured products are Eloqua Marketing Automation, CrowdTwist Loyalty and Engagement, and Unity Customer Data Platform. VISIT WEBSITE Optimizely is a digital experience platform (DXP) provider that offers Optimizely One, an easy-to-use and fully integrated suite. It provides a single, unified workflow with thoughtfully embedded AI and machine-learning algorithms, accelerating work across the entire marketing lifecycle. VISIT WEBSITE OpenText offers a cloud-native, scalable platform for enterprises to streamline their marketing functions. It provides fully composable content management, digital asset management, creative workflows, personalisation, targeting and customer data technologies in one place, ensuring a holistic approach to B2B, B2E and B2C experiences. VISIT WEBSITE Neptune DXP is a PaaS(Platform-as-a-Service) provider, helping marketing teams build custom apps based on modular, reusable application building blocks. The company offers flexible environments to businesses across different verticals, further providing personalised digital solutions at scale. VISIT WEBSITE Magnolia is a composable DXP that comes with no-code connector packs and low-code micro-frameworks for third-party integrations. It also offers an open-source version alongside its commercial plans enabling enterprises to build tailored use cases. VISIT WEBSITE Liferay DXP helps marketers deliver personalised and connected digital experiences across a broad range of channels, including customer portals, websites, intranets, mobile apps, and connected devices. It offers intuitive CMS, user analytics, and site management tools that businesses need to launch, test and optimise digital experiences for faster go-to-market. VISIT WEBSITE Powered by IBM Consulting, IBM iX offers a composable DXP, providing a comprehensive solution to make enterprises' systems future-ready. Utilising its data-driven insights and intelligent workflows, marketers can design and deliver human-centred experiences across the customer lifecycle. VISIT WEBSITE HCL Digital Experience (DX), forms part of a wider HCL Customer Experience (CX) product portfolio, offering core capabilities such as content management, DAM, CDP called Signals, and low-code application development. It provides services in government, life sciences, insurance, financial services, and other verticals. VISIT WEBSITE Contentstack is a headless CMS and Composable Digital Experience Platform (DXP) solution provider that helps marketers gain a competitive edge. It recently launched into Google Cloud Marketplace, and is also available on Microsoft Azure and AWS. It seamlessly enables mid-market brands to adopt its omnichannel campaign engine to drive higher conversions and sales. VISIT WEBSITE Bloomreach Commerce Experience Cloud provides businesses an edge with its modular capabilities: Content Management System (CMS), Discovery features for search and merchandising optimisation, and Engagement tools such as Customer Data Platforms (CDP) for personalisation and analytics. VISIT WEBSITE Adobe Experience Cloud offers a comprehensive set of services specifically designed to address the day-to-day requirements for personalised customer experience at scale. Its platform helps manage different digital content and assets to improve customer satisfaction. Some of its products include Adobe Gen Studio, Experience Manager Sites, Real-time CDP, and Marketo Engage. VISIT WEBSITE Acquia offers DXP solutions, comprising of two main elements: Acquia Drupal Cloud and Acquia Marketing Cloud. It can be accessed in both platform-as-a-service (PaaS) and software-as-a-service (SaaS) with additional components such as Site Factory for multisite management, digital asset management (DAM), CDP, personalisation, and Campaign Studio. VISIT WEBSITE
TECHx
4 days ago
- TECHx
Qualys TotalAI Enhances LLM Security Features
Home » Tech Value Chain » Global Brands » Qualys TotalAI Enhances LLM Security Features Qualys, Inc. (NASDAQ: QLYS) has announced major updates to its Qualys TotalAI solution. The enhancements aim to secure the complete MLOps pipeline, from development to deployment. The company revealed that organizations can now test large language models (LLMs) more rapidly, even during development cycles. These updates bring stronger protection against new threats and introduce on-premises scanning with an internal LLM scanner. As AI adoption accelerates, security remains a critical concern. A recent study reported that 72% of CISOs are worried generative AI could cause breaches. Enterprises need tools that balance innovation with secure implementation. Tyler Shields, principal analyst at Enterprise Strategy Group, emphasized the importance of security. He noted that Qualys TotalAI allows only trusted, vetted models in production, helping organizations manage risk while remaining agile. Qualys TotalAI addresses AI-specific risks. It tests models for jailbreak vulnerabilities, bias, sensitive data leaks, and threats aligned with the OWASP Top 10 for LLMs. The solution goes beyond infrastructure checks and supports operational resilience and brand trust. Key updates include: Automatic risk prioritization: Using MITRE ATLAS and the Qualys TruRisk™ engine, risks are scored and ranked for faster resolution. Secure development integration: On-premises LLM scanning enables in-house testing during CI/CD workflows, improving agility and protection. The platform also detects 40 types of attack scenarios. These include jailbreaks, prompt injections, bias amplification, and multilingual exploits. These scenarios simulate real-world tactics to improve model resilience. Another update is protection from cross-modal exploits. TotalAI can now detect manipulations hidden in images, audio, and video files meant to alter LLM outputs. Sumedh Thakar, president and CEO of Qualys, said the solution offers visibility, intelligence, and automation across AI lifecycles. He added that TotalAI helps companies innovate confidently while staying ahead of emerging threats. Qualys TotalAI is now positioned as one of the most comprehensive AI security solutions available today.
