EXCLUSIVE Asda sweeps International Wine Awards winning 155 medals - with some winners under £8
Asda has beaten dozens of competitors to become UK's most awarded supermarket in this year's International Wine Challenge 2025.
The prestigious global wine competition awarded Asda a staggering 155 medals including four Gold medals and 35 Silver medals.
Compared to its supermarket rivals, Asda received triple the number of medals of Sainsbury's, more than 60 more medals than Tesco and more than 100 more medals than Waitrose.
The supermarket's exclusive Exceptional Côte de Beaune Villages 2022 is the only supermarket own label red Burgundy to be awarded a Gold medal this year.
While Asda's award-winning wine costs just £14.48 - the other Gold medal winners in the same category retail for upward for £250 a bottle.
In total, the IWC awarded the Asda wine 95 points, adding tasting notes of, 'perfumed and red plums, cassis with floral and spices, elegant and complex with hints of cedar wood, textured and balanced long finish.'
Other Gold medal winners from Asda include, Exceptional Gavi di Gavi 2024 (£10.27), Exceptional Great Western Shiraz 2022 (£7.98) and Exceptional LBV Port 2019 (£12).
With a legacy spanning 40 years, the IWC is thought of as the world's most rigorous, impartial, and influential wine competition, judged by a diverse global panel of expert judges.
The announcement takes Asda's 2025 wine awards tally so far to 291 with Silver medals at the IWC up 70 per cent versus last year alone.
The supermarket has also been recognised at the International Wine and Sprit Competition 2025 (IWSC) scooping up a total of 136 awards (up 21 per cent versus last year), including 29 Silver medals (up 45 per cent versus last year).
Clive Donaldson, Senior Manager for Wine Sourcing at Asda says: 'We're very proud to be picking up multiple awards at both this year's IWC and IWSC competitions.
'In 2024 we raised our total medal tally for the fourth consecutive year and we have high hopes to see this continue to rise into 2025.
'Our team of wine experts are always striving to offer our customers the best value and exceptional quality at Asda Price.
'Our Exceptional Côte de Beaune Villages 2022 being recognised by the IWC as a Gold medal Burgundy red wine, alongside other wine that retails for hundreds of pounds whilst ours is under £15, demonstrates just this.
'It's unheard of for a supermarket to receive this kind of standout accolade within the world-renowned red Burgundy category. Warmer vintages mean some of the lesser-known regions of Burgundy have seen a big step up in quality. So this wine is a real hidden gem that customers will be able to find at Asda for great value.
'With our new Exceptional White Burgundy 2023 receiving a Silver medal from the IWSC, we're pleased to see our quality of suppliers and breadth of knowledge in this region for ultra classic wine being recognised through rigorous, unbiased, expert tasting.
'Our other Gold medal winners from the IWC, such as the Exceptional Great Western Shiraz and Exceptional Gavi di Gavi, are perfect summer wines whether it's for a BBQ or a glass in the sun. So following the latest results we're expecting high demand for these in the coming weeks.'
It comes as fans prised Asda's £10 Whispering Angel dupe.
The supermarket giant has been praised online for selling a £10 'dupe' of the popular wine, which they've named 'Screaming Devil'.
X user Bertie Darrell shared a photo of the bottle and wrote: 'ASDA's take on Whispering Angel is, I'm afraid, violently iconic.'
The post has amassed over 10,000 'likes' in the past week and sent social media users into a frenzy.
One replied: 'I actually prefer the look/design of the bottle too.'
Another added: 'I want to buy it! Is it bad that I want to buy it just [because] of the name?'
'Brilliant,' a third said. 'I don't often go to Asda but I'm going to be near one next week so I'll grab a couple of those... commendable marketing!'
Meanwhile, others who have tried the wine raved that 'it is delicious'.
However, the names of the two wines appear to be where the similarities end - as they have vastly different flavour profiles.
According to the Asda website, the Screaming Devil wine has notes of 'perfumed white peach, bright mango, and passion fruit aromas, along with some rhubarb notes on the nose.'
The product description reads: 'A really lively vibrant palate, a fresh and saline structure, beautiful zesty length, with intense aromas.'
In contrast, Whispering Angel i s known for its floral and fruity notes of 'lavender, raspberry and cherry'.
The Waitrose Cellar description reads: 'Whispering Angel is a benchmark of classic Côtes de Provence rosé.
'Adored by wine lovers around the world, the wine has evocative flavours of grapefruit and citrus combined with refreshing acidity.'
In February 2019, Malia Obama was seen sipping on a glass of Whispering Angel wine as she attended a Miami pool party with friends.
What's more, Adele revealed that her choice of drink in her 2021 song I Drink Wine was Whispering Angel.
Speaking to Vogue in October 2021, the singer joked the wine 'turned her into a barking dog'.
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