Villar Land bares commercial lot pricing in 3,500-hectare Villar City
Villar Land Holdings Corp., led by Philippines' richest business tycoon Manuel Villar Jr., is optimistic on the growth of its crown jewel —the sprawling 3,500-hectare Villar City located south of Metro Manila and Cavite— as commercial lot prices are cheaper than comparable estate developments coupled with upcoming infrastructure and commercial developments.
'The rising prominence of Villar City is aptly reflected in its commercial lot pricing, a reliable barometer of land values,' Villar Land said in a news release on Wednesday.
'At present, Villar City's commercial lots are still competitive, relative to those in the more established nearby districts,' the company said.
In particular, the property developer said commercial lot prices within its Villar City's Innovation District starts at P345,000 per square meter (sqm) —below nearby Filinvest City's prices which range from P396,000 per sqm to P592,000 per sqm.
Likewise, commercial lot prices in Ayala Land's Cerca Alabang, also near Villar City, stood at P420,000 per sqm.
'These comparable rates validate Villar Land's fair-value revisions, mirroring actual transaction values in the market,' it said.
With this, Villar Land said the still cheaper lot prices at its estate 'leaves room for capital appreciation given the ongoing and upcoming developments that will enhance connectivity, introduce new commercial hubs and lifestyle centers, and attract institutional-grade tenants—transforming underutilized plots into vibrant mixed-use districts and unlocking further upside for early investors.'
For instance, the company said infrastructure enhancements such as the Villar Avenue, which serves as the main thoroughfare connecting all districts in Villar City, the Muntinlupa-Cavite Expressway (MCX), and other future developments such as an integrated LRT system and Bus Rapid Transit network 'are all poised to improve connectivity and convenience.'
Villar Land is also banking on 'landmark developments' since Villar City's official launch in 2023 —such as the 118-hectare mixed-use estate called Forresta and the Forresta Cafe, which opened early 2024.
'Upcoming developments—such as the Villar City Stadium, two 18-hole championship golf courses designed in partnership with Curley-Wagner Golf Design, and strategic collaborations like the University of the Philippines-Dasmariñas campus—highlight the megacity's focus on deepening its role as a hub for sports, education, leisure and investment,' it said.
'For both homebuyers and investors, Villar Land clearly offers scale, strategic timing, and proven execution. And with Villar City, it is poised to maximize its landbank to create new prime growth corridors that can fuel progress, and deliver real and durable value,' it added.
Villar Land said its Villar City came to be 'through decades of strategic acquisitions.'
'By securing these strategic sites decades ago, Villar Land now enjoys an edge in a growth corridor that has begun benefiting from rising land values, dwindling developable land in the metro, and a steady influx of residents and businesses,' it said. —AOL, GMA Integrated News
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