
Wizeline Unveils Marketing ^ AI
Wizeline , an AI-native product engineering company, has announced the launch of Marketing ^ AI (Marketing 'to the power of' AI), a new offering designed to empower content-intensive organisations to modernise how they market, communicate, and connect with clients.
Wizeline's Marketing ^ AI is engineered for organisations managing escalating content demands, responding to rapidly evolving customer expectations, and navigating complex regulatory environments.
In a sector where precision, consistency, and speed are a must, Marketing ^ AI enables businesses to deliver the right message, to the right audience, in the right authentic brand voice faster, cost-effectively, and at scale.
'Marketing ^ AI is a testament to Wizeline's rich experience and our commitment to solving our clients' most pressing challenges,' said Andres Angelani, CEO, Wizeline.
'By combining our deep expertise and proprietary accelerators with the latest in generative and agentic AI, we're empowering organisations to meet escalating content demands with speed, while navigating complex regulatory landscapes with confidence.'
'This offering opens significant new opportunities for Wizeline to partner with firms in modernising their marketing and content operations, driving measurable value and competitive advantage.'
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Wizeline is actively deploying Marketing ^ AI for financial advisory firms, driving a fundamental shift from manual processes to modular, AI-powered systems.
This collaboration aims to dramatically grow assets under management (AUM) and revenue without increasing headcount by embedding automation, data, and AI across marketing and content workflows, ensuring superior investment results and scalable operations.
With Wizeline's Marketing ^ AI, clients can: Bring Agentic AI and AI solutions to nuanced marketing workflows while keeping humans-in-the-loop as AI managers.
Automate and scale content production while rigorously maintaining compliance and quality standards.
Deliver personalisation at scale through hyper-segmented, data-informed customer journeys.
Improve operational efficiency by integrating hybrid AI + human workflows across creative, digital, and marketing teams. This integration ensures that human expertise guides and validates AI's powerful capabilities.
'The launch of Marketing ^ AI marks a pivotal moment for content-heavy organisations,' said Andy Eyherabide, Chief AI Officer at Wizeline. 'We're moving beyond theoretical AI applications to deliver tangible business impact.'
'For our clients, that means crafting new content that truly captures their brand's unique voice and identity. This is essential because, in a world of generic and out-of-the-box GenAI, we ensure messages stand out and genuinely connect with the right audience.'
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This new offering is built upon Wizeline's advanced AI ecosystem. It leverages Agentic Pods, which couple Wizeline's deep customer experience talent with AI agents trained for specific tasks. This drives new levels of intelligent automation across content production and the marketing lifecycle.
Wizeline partners with marketing operations leaders to: Map where AI & Agentic AI can add velocity without sacrificing control.
Design content workflows that are auditable, scalable, and human-first.
Launch pilots with built-in governance—not afterthought compliance.
Optimise people's skills and their day-to-day roles.
Track the performance of individuals and the ROI of investments in automation.
Wizeline's Marketing ^ AI offering is part of a new operating system that's designed to scale outcomes for highly effective, AI-enabled, human-managed industry services.
The new operating system, named Perform ^ AI (Perform 'to the power of' AI), delivers predictable, high-velocity outcomes by seamlessly integrating purposeful, AI-enabled solutions with the right balance of human and agent expertise, tailored precisely to our clients' workflows.
Additional offerings that fall under the Perform ^ AI umbrella include Finance ^ AI and Broadcast ^ AI, with more industry-focused offerings to arrive soon.
'According to a report from IBM, which surveyed 2,000 global CEOs during the first quarter of '25, in the past three years only 25% of AI initiatives have delivered expected return on investment,' added Eyherabide.
'This highlights a critical problem, and that's organisations are getting lost in the 'how' and too preoccupied with tools and tech models. Our Perform ^ AI operating system ensures efforts remain squarely focused on delivering tangible business outcomes.'
Wizeline's Marketing ^ AI helps organisations move fast without breaking trust, building a future where AI is their advantage, not their risk.
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Apptivo delivers adaptable and web-based CRM solutions, enabling marketing and sales teams to streamline all customer service requirements across various devices and browsers. Despite its focused feature set, it encompasses over 65 interconnected applications alongside a robust sales pipeline management tool, ensuring efficient tracking of potential leads without any downtime.
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Sitecore offers composable cloud solutions with its flagship products, Sitecore Experience Platform(XP) and Sitecore Experience Manager (XM). They help marketers to overcome scalability challenges. Some of its features include intuitive visual editing, headless delivery, marketing automation, scalable personalisation, data and machine learning capabilities.
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Salesforce Experience Cloud is a platform that helps enterprises link clients, partners, and employees to securely exchange information and documents. Built on its Customer 360 platform, Salesforce's DXP ensures seamless integration with any solution in the Salesforce ecosystem.
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Oracle Cloud offers a comprehensive suite of platform-based marketing automation solutions for personalised B2B and B2C automation campaigns. Some of its featured products are Eloqua Marketing Automation, CrowdTwist Loyalty and Engagement, and Unity Customer Data Platform.
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Optimizely is a digital experience platform (DXP) provider that offers Optimizely One, an easy-to-use and fully integrated suite. It provides a single, unified workflow with thoughtfully embedded AI and machine-learning algorithms, accelerating work across the entire marketing lifecycle.
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OpenText offers a cloud-native, scalable platform for enterprises to streamline their marketing functions. It provides fully composable content management, digital asset management, creative workflows, personalisation, targeting and customer data technologies in one place, ensuring a holistic approach to B2B, B2E and B2C experiences.
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Neptune DXP is a PaaS(Platform-as-a-Service) provider, helping marketing teams build custom apps based on modular, reusable application building blocks. The company offers flexible environments to businesses across different verticals, further providing personalised digital solutions at scale.
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Magnolia is a composable DXP that comes with no-code connector packs and low-code micro-frameworks for third-party integrations. It also offers an open-source version alongside its commercial plans enabling enterprises to build tailored use cases.
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Liferay DXP helps marketers deliver personalised and connected digital experiences across a broad range of channels, including customer portals, websites, intranets, mobile apps, and connected devices. It offers intuitive CMS, user analytics, and site management tools that businesses need to launch, test and optimise digital experiences for faster go-to-market.
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Powered by IBM Consulting, IBM iX offers a composable DXP, providing a comprehensive solution to make enterprises' systems future-ready. Utilising its data-driven insights and intelligent workflows, marketers can design and deliver human-centred experiences across the customer lifecycle.
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HCL Digital Experience (DX), forms part of a wider HCL Customer Experience (CX) product portfolio, offering core capabilities such as content management, DAM, CDP called Signals, and low-code application development. It provides services in government, life sciences, insurance, financial services, and other verticals.
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Contentstack is a headless CMS and Composable Digital Experience Platform (DXP) solution provider that helps marketers gain a competitive edge. It recently launched into Google Cloud Marketplace, and is also available on Microsoft Azure and AWS. It seamlessly enables mid-market brands to adopt its omnichannel campaign engine to drive higher conversions and sales.
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Bloomreach Commerce Experience Cloud provides businesses an edge with its modular capabilities: Content Management System (CMS), Discovery features for search and merchandising optimisation, and Engagement tools such as Customer Data Platforms (CDP) for personalisation and analytics.
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Adobe Experience Cloud offers a comprehensive set of services specifically designed to address the day-to-day requirements for personalised customer experience at scale. Its platform helps manage different digital content and assets to improve customer satisfaction. Some of its products include Adobe Gen Studio, Experience Manager Sites, Real-time CDP, and Marketo Engage.
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Acquia offers DXP solutions, comprising of two main elements: Acquia Drupal Cloud and Acquia Marketing Cloud. It can be accessed in both platform-as-a-service (PaaS) and software-as-a-service (SaaS) with additional components such as Site Factory for multisite management, digital asset management (DAM), CDP, personalisation, and Campaign Studio.
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Powering this advanced hardware is a 5,820mAh silicon-carbon battery , which Li said is the 'industry's largest battery in a foldable device'. This battery features 15 per cent higher silicon content for enhanced efficiency, providing ample power for extended use. Charging capabilities are equally robust, supporting both 66W wired and 50W wireless HONOR SuperCharge . Li emphasised that this engineering prowess is rooted in HONOR's manufacturing philosophy. 'At the core of this engineering is HONOR's AI Manufacturing process, the industry's most advanced AI-powered production system, which enhances structural precision, durability, and design integrity,' he stated. This commitment is supported by substantial investment in research and development, with over 70 per cent of HONOR's workforce dedicated to R&D , and 11.5 per cent of the company's annual revenue reinvested into innovation . AI at its core: Enhancing productivity and communication Artificial intelligence forms a central pillar of the Magic V5's user experience, particularly in enhancing productivity and communication. Laurance Li detailed how the device is designed to offer an 'AI-first experience' through several integrated features. A significant innovation is the Magic Sidebar , an intelligent, context-aware panel that dynamically adapts to user activity. 'This smart feature suggests helpful features on the side bar based on what you're doing,' Li explained. This intuitive design eliminates the need for users to switch between apps for common tasks like translation or summarization, ensuring that 'everything you need appears right when you need it.' The device's operating system has been 'reinvented… to enable better collaboration between hardware and software based on understanding of user intents,' incorporating a unique 'human-based kernel to learn about and analyse user habits, personal intents as well as the environment.' The Magic V5 also features deep integration with Google Gemini . 'Central to this is Gemini Live, an AI assistant designed for real-time interaction and multitasking,' Li clarified. Gemini Live's capabilities extend to analysing live video feeds to identify objects, text, and scenes, providing instant insights without requiring users to leave their current application. It also supports screen sharing with the AI assistant, allowing the device to understand and summarise complex content, such as legal documents or financial charts, and offer context-aware assistance. For seamless access, the innovative 'Tap Tap' interaction allows users to launch Gemini simply by double-tapping the back of the device. Beyond these broad AI capabilities, the Magic V5 integrates on-device AI for specific, critical functionalities: AI call translation: Powered by HONOR's on-device call translation large model, this feature ensures complete privacy by processing audio locally. It enables smooth real-time phone conversations between users speaking different languages, with only one party needing an HONOR device. AI photography: The HONOR AI Super Zoom leverages an on-device AI RAW model to enhance image clarity and sharpness up to 30x zoom . For higher zoom levels, cloud processing is utilised to further improve image quality. AI security: 'HONOR Deepfake Detection also operates fully on-device to identify AI-generated face manipulations during video calls,' providing a crucial layer of privacy and security in an era of increasing AI-driven misinformation. Li envisions a future where 'smartphones will evolve from being just tools into intelligent companions that understand your preferences, anticipate your needs, help solve complex problems, and inspire creativity.' Strategic market focus: Tailoring for the tech-savvy GCC The UAE and wider GCC region play a pivotal role in HONOR's global foldable strategy. Li highlighted that 'The GCC region is one of the most dynamic and promising markets in the world for technology. Consumers here are highly tech-savvy, open to innovation, and quick to adopt new technologies, especially in areas like AI, advanced smartphones, and gaming.' 'This strong demand makes the region 'an ideal launchpad for our most sophisticated devices,' he said. The Magic V5 has been deliberately tailored to meet the needs of this discerning audience, designed to be 'the perfect lifestyle companion for UAE users with busy, connected lives,' through its combination of advanced hardware and intelligent AI experiences. A key localised integration for the UAE market is the pre-installation of the UAE PASS app . This app, developed in partnership with the UAE's Digital Government Regulatory Authority, provides users with secure and seamless access to government and private sector services from the moment they activate their device, showcasing HONOR's commitment to delivering meaningful, locally relevant digital solutions. Competitive landscape and market position Li articulated HONOR's perspective on the competitive landscape: 'At HONOR, we welcome competition as a catalyst for innovation and growth within the foldable market.' He views the entry of new players as validation of increasing consumer interest. 'HONOR has been a pioneer in the foldable space, consistently pushing the boundaries of technology and design with each generation of our foldable smartphones,' he asserted. The company's strategy focuses on creating devices that are not only 'as lightweight and comfortable to hold as bar phones, but also deliver a premium user experience.' While specific country-by-country market share figures were not disclosed, Li shared internal data indicating HONOR's rapid growth. 'HONOR is the fastest-growing tech brand in the MENA region, with shipments rising over 83 per cent — a milestone no other smartphone brand here has achieved.' In the UAE specifically, 'our sales in the first half of 2025 increased by 75 per cent compared to the same period in 2024.' He also noted that the HONOR Magic V3 'doubled foldable shipments', and the HONOR 400 series 'grew by 200 per cent', signifying strong consumer adoption for both foldable and traditional flagship smartphones. Pre-order, availability, and expanding ecosystem The HONOR Magic V5 will be available in the UAE at a price of Dhs 6,499 ($1,799) . Pre-orders commenced on Thursday, August 14 , with the device officially hitting shelves on Thursday, August 21. For early adopters, Dhs3,695 . This package includes a Bose Speaker, HONOR Magic Pen, and an additional HONOR Magic V5 Case . Crucially, it also features HONOR VIP Care+ , which provides 12-month screen protection (covering one free replacement for both the inner and outer screens, with no cost for parts or labour). Purchases made after the initial month will still receive six months of screen protection. The VIP Care+ package further includes 24-month customised service for up to eight sessions. The Magic V5 is offered in four elegant color options: Dawn Gold, Ivory White, Reddish Brown, and Black. Pre-orders are available through the HONOR Online Store, HONOR Experience Stores, and a wide network of retail partners, including Sharaf DG, Emax, Jumbo, Lulu, Carrefour, Eros, Etisalat by e&, Du, Virgin Megastore, Amazon, Noon, KM Trading, and Ecity. Beyond the foldable, the launch event also showcased HONOR's commitment to expanding its broader AI device ecosystem. The HONOR Magic Pad 3 tablet features a 13.3-inch 165Hz HONOR Eye Comfort Display, Snapdragon 8 Gen 3 Mobile Platform, 8 speakers with HONOR Spatial Audio, and a large 12,450mAh silicon-carbon battery, all within an ultra-slim 5.79mm and lightweight 595g design. The HONOR MagicBook Art 14 2025 laptop, designed for portability and performance, weighs just 1kg, is only 1cm thick, and features a 1600nit HONOR Eye Comfort Display. These devices, alongside the Magic V5, leverage HONOR Share , a cross-platform file transfer and syncing technology that allows instant content sharing across various operating systems, illustrating HONOR's strategic shift toward becoming a global AI device ecosystem leader.