Prime Day Deal: The Apple Watch Series 10 Is My Favorite Smartwatch, and It's Nearly 25% Off Right Now

CNET

09-07-2025

Amazon Prime Day deal: This sleek and functional smartwatch from Apple has an amazing deal during this week's Amazon Prime Day sales event. It's $380, or 24% off its regular price, and it's a fantastic blend between a smartwatch and a traditional wristwatch.
As a product reviewer for CNET, I've tested dozens of smartwatches to help readers figure out which are the best ones to buy and which aren't worth the money. Every time I'm done with a review, I like to go bare-wristed for a few days to give myself a break. However, I noticed something unexpected after wrapping up my review of the Apple Watch Series 10: For the first time ever, I didn't want to take the gadget off.
I've always been on the lookout for a hybrid watch that strikes the right balance between a traditional wristwatch and a smartwatch. Plenty of wearables over the years have promised just that, like the Withings Scanwatch range. The Series 10, which tops our list of the best smartwatches for 2025, strikes the ideal balance for me because it doesn't compromise on connectivity, fitness tracking features or the overall look.
That's because of the LTPO 3 technology that lets the screen refresh at 1Hz and gives the Series 10 a ticking second hand on a few watch faces, even when the display isn't actively being used. It makes Apple's device feel like a regular watch when I'm not actively using it, which is different from any other smartwatch I've tested.
I like being able to change up the look by switching between the Reflections watch face, with its sweeping "analog" second hand, and Activity Digital, with its digital seconds counter. I wish there were more watch faces that supported this ticking second hand. There is Flux, but I've found myself siding with Redditors who think it's kind of goofy. (If you've found a color combination that makes it feel less comical, let me know!)
The ticking second hand isn't just an aesthetic choice, or for the times when I'm anxiously checking to make sure I'm not too early for my next meeting. It's also practical for folks in different professions, like health care workers who need to have a second hand even after the display times out.
More than the ticking second hand, it's the display itself
I was skeptical that the Series 10's wide-angle OLED display would make that much difference to the viewing experience. Apple says it's up to 40% brighter than earlier watch displays when you're looking at it off-axis. So of course I had to compare it to every other Apple Watch in my review cabinet, including the Series 9.
When using my eyes alone I'm not able to quantify how much brighter it appears as a percentage, there's no question the Series 10 is easier to see and looks brighter than other Apple Watch models with the same watch face.
The Series 10 doesn't have the same battery life or rugged construction, but I miss its display when I have to switch to the $799 Apple Watch Ultra 2.
Apple Watch Series 10 specs
Case sizes: 42mm, 46mm
42mm, 46mm Battery life: Up to 18 hours
Up to 18 hours Screen: LTPO3 OLED Always-On Retina display
LTPO3 OLED Always-On Retina display Refresh rate: 1Hz
1Hz Brightness: Up to 2,000 nits
Up to 2,000 nits Water resistance: Up to 50m
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Why I never want to take it off
It's not just the display that's made it hard for me to remove the Series 10 from my wrist. There's almost every health and fitness tracking feature I could want, from a range of cycling tools to sleep apnea notifications, which is part of the reason this watch tops our list of the best smartwatches for 2025.
Then there's WatchOS 11, which brings helpful safety tools like Check In to my wrist, so I no longer have to manually send the "I'm home!" message to friends and family. If only it worked with recipients who don't use iMessage: I truly hope Apple will add compatibility for RCS messaging for this indispensable safety tool, just like FaceTime works on Android through a web link.
I now understand what people mean when they say they feel naked when they leave their house without their phones. Except for me, it's a watch.
The Apple Watch Series 10 is normally listed at $499, but you can get one for as much as $120 off right now, so it's quite the deal. Prices vary quite a big depending on case size, finish and band type, so be sure to click around to see all your options, and double-check the price of your selected configuration before finalizing your purchase. If you're looking for more tech deals, don't miss the best Apple deals during Prime Day.