
Jeju Island looks to K-drama When Life Gives You Tangerines, festivals to draw tourists
By Lee Hae-rin
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The global popularity of Netflix's original Korean series
When Life Gives You Tangerines could help spark a long-awaited rebound in the stagnant tourism industry of the southern resort island of Jeju.
First released on March 7 in 190 countries, the series ranked 5th on the global chart for top television shows on Netflix, according to the streaming analytics website FlixPatrol on March 18. It also emerged as the most popular series in nine countries, including Korea, Vietnam, Thailand, Taiwan and the Philippines.
The series follows the adventurous life of Jeju-born Oh Ae-sun (
played by IU ), described as 'rebellious and clever', and Yang Gwan-sik (
played by Park Bo-gum ), described as 'foolish and sturdy'. Their story unfolds across four seasons on Jeju Island, capturing the essence of its changing landscapes.
The series has brought attention to the natural landscapes of Jeju, once the leader of Korea's domestic tourism, highlighting its evergreen beauty and captivating scenery.
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