Meryll Rogge Scoops Top ANDAM Prize
Meryll Rogge scooped the Grand Prize of 300,000 euros, earning praise from ANDAM president Guillaume Houzé for 'giving a masterclass in fashion and contemporary culture, turning ambiguity, hybridity, and the unexpected into allies.' In a new development, with this 36th edition ANDAM has reinforced its personalized mentoring program: Rogge will receive support from Sydney Tolédano, president of IFM, senior advisor to the LVMH Chairman and CEO, and president of the jury for the 2025 ANDAM prize.
The Special Prize went to Alain Paul, who likewise receives a mentorship from Tolédano as well as 100,000 euros. The Pierre Bergé Prize went to Burc Akyol, who receives 100,000 and a mentorship from AMI founder and creative director Alexandre Mattiussi — himself a winner of the Grand Prize, in 2013 and now an ANDAM sponsor and the designer of the ANDAM 2025 crystal trophy in collaboration with Swarovski. Sarah Levy won the Accessories Prize of 100,000 euros and a year of guidance from Sophie Delafontaine, creative director of Longchamp.
The 2025 ANDAM winners will receive dedicated mentorships from the likes of Bureau Betak, Instagram, Galeries Lafayette, OTB, WSN and Premiere Classe, the French platform Maison des Savoir-Faire et de la Création, and Les Teintures de France for textile printing on future collections, plus complementary production of one piece.
Tonight's honorees join the start-up Losanje, which last month won the ANDAM Fashion Innovation Award for a model that supports businesses in creating circular textile products.
And, as it turns out, it was a winning night for all ANDAM finalists, who can count on ongoing support from ANDAM's long list of private sponsors, as well as streamlined access to the broader French fashion ecosystem.
Grand Prize and Special Prize finalists
AlainPaul
Egonlab
Meryll Rogge
Willy Chavarria
Zomer
Pierre Bergé Prize finalists
Burc Akyol
Jeanne Friot
Mouty
Accessories Prize finalists
Panconesi
Phileo
Sarah Levy
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