The Brewers' 12th straight win had fans so fired up for free burgers
The Milwaukee Brewers are the hottest team in baseball. And after Wednesday's 12-5 win over the Pirates — the Brewers' 12th straight — their fans are about to be well fed.
The win triggered one of the most legendary promotions in all of American sports.
We've all seen restaurants and companies make lofty marketing promises in support of the local team. But nothing really tops what Milwaukee restaurant, George Webb, does when the Brewers win 12 straight games. It's free burgers for everyone.
The "free burgers for 12 straight wins" promotion was formalized in 1970 when the Brewers became Milwaukee's MLB team. The Braves had left for Atlanta five years earlier.
And since that promotion started, it had only been triggered twice: 1987 and 2018. Well, make room for a third time, Milwaukee.
🎉 THEY DID IT!!! 🎉 You know what that means? FREE GEORGE WEBB BURGERS are coming! We're buzzing with excitement and working hard to prepare. Please note: Burgers will NOT be ready right away. A special giveaway date will be announced tomorrow with all the details! Stay tuned! pic.twitter.com/h4dQ26D0I6
The restaurant plans to offer more details about the burger giveaway on Thursday. But in the meantime, Brewers fans were in celebration mode. Nothing excites a community quite like free food.
This was how Twitter/X reacted
pic.twitter.com/0q0tYc1Uzm
https://t.co/se67AmO0qH pic.twitter.com/MLyO4axq4m
Everyone in Milwaukee going into a George Webb tomorrow#ifyouknowyouknow https://t.co/Xr3HGyo09K pic.twitter.com/0LtJfd4E6s
FIRE UP THE GRILLS!🍔🍔🍔🍔🍔🍔🍔🍔🍔🍔🍔🍔#ThisIsMyCrew https://t.co/HKJzuPq0Vj
i love wisconsin https://t.co/ewazR5kKce pic.twitter.com/CioEZoqgsd
This team is feeding families https://t.co/NYVQORjK4A
Burgers, Jackie. Burgers! For all these people.
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