The Bolton restaurant serving lobster tail out of a very unique item
Eat Meat, in Bradshawgate, captured millions of viewers on social media site, TikTok, recently after showing a lobster tail served in a book.
The video depicts a member of staff presenting what appears to be a book to the camera.
And then, in a moment of magic, the 'book' is set alight, burning away the cover to show a freshly-cooked lobster tail inside.
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"It's all our creative director in Manchester's idea, as we've got a branch there," Adam Ahmad, who works at the Bradshawgate premises, said.
The 'book' before the lobster is revealed (Image: EATMEAT) "It's not the first time that we've been innovative with our food."
In the past, Adam says a "money fajita" which was a fajita served in a mock cash machine, and steak served in a golden briefcase, are previous examples of the restaurant chain's creativity.
Adam added: "It's been a success [the lobster tail].
The lobster is revealed! (Image: EATMEAT) "The video has been seen by a lot of people, and we always look to use TikTok for our marketing, especially when it's a unique dish that we know is going to be popular because it's a bit different."
But what does this seafood oddity taste like?
Adam reported that it tastes "very nice" and that the lobster is brought in daily, served with a 'bang bang' sauce.
The video of the dish in question is approaching one million views and counting at the moment, with more than 15,000 likes.
East Meat opened in Bradshawgate in December, with an extensive menu of steaks imported from Uruguay, Argentina and Japan.
Menu items are priced from £20 to more than £130 for premium wagyu, while it also serves seafood, chicken wings and bao buns.
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