Dior's 'Designer of Dreams' exhibition lands in Seoul
The "Christian Dior: Designer of Dreams" exhibition has arrived in Seoul, opening at the Dongdaemun Design Plaza (DDP) until July 13.
Curated by Florence Müller and brought to life by architect Shohei Shigematsu of OMA, the Seoul exhibition offers an immersive narrative through more than 75 years of Dior's creative legacy.
Beginning with a glimpse into 30 Avenue Montaigne, known as Dior's 'kingdom of dreams', visitors are invited to witness the origins of haute couture. The iconic New Look, Christian Dior's revolutionary 1947 silhouette, is rendered in a scenographic space. From there, the exhibition traces the House's evolution through its successive artistic directors, each woven into a ribbon-like narrative inspired by Jogakbo, the Korean art of patchwork.
Dior's passion for flowers and gardens is embodied in two poetic settings including an homage to the Miss Dior fragrance, featuring archival materials. The story of J'adore also takes centre stage in another gallery, where it is reimagined through golden gowns, art pieces by Jean-Michel Othoniel and India Mahdavi, and bottle designs by Victoire de Castellane.
Honouring the artisans behind Dior's legacy, the white canvas room pays tribute to the petites mains—the skilled craftspeople in Dior's ateliers—while the Colorama installation reveals a setup that recomposes the shades and combinations of the chromatic circle, reaffirming the importance of Dior accessories and fragrances.
Another highlight of the Seoul edition is the dedicated space for the Lady Dior handbag. For the first time, the exhibition showcases 26 reinterpretations of the iconic bag by contemporary Korean artists, including nine as part of the Dior Lady Art project, and seventeen from the Lady Dior As Seen By concept.
The experience culminates in a stroll that highlights Dior's fascination with parties and balls in a series of ensembles in pastel and white tones, displayed alongside an installation by Soo Sunny Park.
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