12 days Kerala heritage tour
This tour is designed to take you on a journey through Kerala's rich past, traditional arts, Ayurvedic wellness, and pristine natural beauty—making it perfect for family vacations, senior travelers, and curious explorers.
The 12 Days Kerala Heritage Tour is not just about sightseeing. It's about connecting with Kerala's centuries-old traditions, vibrant art forms, and serene lifestyle. Highlights include: Ancient temples and royal palaces
Dutch, Portuguese, and British colonial history
Ayurvedic treatments and cultural performances
Houseboat stay on the backwaters
Visits to UNESCO World Heritage Sites and heritage villages
Start your heritage journey in Kochi, a historic port city that was once a major hub for spice trade. Explore: Fort Kochi & Chinese Fishing Nets
Mattancherry Palace (Dutch Palace)
Paradesi Synagogue
St. Francis Church
Kathakali performance in the evening
Overnight Stay: Kochi
Drive to Thrissur, the cultural capital of Kerala. Visit: Vadakkunnathan Temple (UNESCO tentative list)
Kerala Kalamandalam (renowned art and culture academy)
Thrissur Zoo and Art Museum
Overnight Stay: Thrissur
Visit the famous Guruvayur Temple, one of India's oldest Krishna temples, then continue to Kozhikode, a coastal city steeped in history.
Attractions: Kappad Beach (where Vasco da Gama landed)
Pazhassi Raja Museum
Sweet Meat Street (SM Street)
Overnight Stay: Kozhikode
Drive to Wayanad, a tranquil region known for its tribal heritage, caves, and spice plantations.
Sightseeing: Edakkal Caves (prehistoric carvings)
Wayanad Heritage Museum
Pookode Lake
Overnight Stay: Wayanad
Explore tribal villages, ancient Jain temples, and lush plantations. Enjoy optional activities like: Bamboo rafting
Visit to Kuruva Island
Trek to Chembra Peak
Overnight Stay: Wayanad
Travel to Palakkad, known for its traditional Kerala architecture and temples.
Highlights: Palakkad Fort (built by Hyder Ali)
Kalpathy Heritage Village
Malampuzha Dam and Gardens
Overnight Stay: Palakkad
Drive to Alleppey, the gateway to Kerala's backwaters. En route, enjoy a traditional lunch and observe coir-making villages.
Evening: Board a houseboat and cruise the tranquil backwaters.
Overnight Stay: Houseboat
After disembarking, travel to Kumarakom, a peaceful village on Vembanad Lake.
Activities: Kumarakom Bird Sanctuary
Explore heritage homestays
Traditional toddy tasting
Overnight Stay: Kumarakom
Drive to Thekkady, home of the Periyar Wildlife Sanctuary and rich spice heritage.
Experiences: Spice plantation tour
Visit to a tribal heritage museum
Optional boat ride on Periyar Lake
Overnight Stay: Thekkady
Travel to Munnar, Kerala's most scenic hill station once favored by the British.
Attractions: Tea Museum
Kolukkumalai Tea Estate (world's highest tea plantation)
Visit to British-era bungalows
Overnight Stay: Munnar
Soak in Munnar's colonial charm and natural beauty.
Optional activities: Visit Lockhart Gap Viewpoint
Nature walk in tea gardens
Attend a heritage walk about plantation history
Overnight Stay: Munnar
Drive back to Kochi for departure. You may stop at traditional villages or local markets en route for final souvenirs. Combination of historical sites , spiritual centers , and natural wonders
, , and Accommodation in heritage hotels , traditional houseboats , and plantation resorts
, , and Insightful interactions with local communities and artisans
A deep dive into Kerala's cultural roots and eco-friendly lifestyle
October to March: Ideal for pleasant weather and clear skies
Ideal for pleasant weather and clear skies April to May: Warmer but still enjoyable in the hill stations
Warmer but still enjoyable in the hill stations June to September: Monsoon season – lush greenery, fewer crowds, great for Ayurveda
Light, breathable clothing
Modest attire for temple visits
Walking shoes
Rain gear (monsoon season)
Sunblock and insect repellent
Reusable water bottle
The 12 Days Kerala Heritage Tour is not just a trip, but a transformative journey through South India's most culturally rich and naturally blessed state. It's a chance to discover the real Kerala — its warm people, vibrant traditions, and timeless stories passed down through generations.
Whether you're tracing temple carvings, sipping tea in colonial-era estates, or watching the sun dip below the backwaters, this Kerala tour will leave you with memories that last a lifetime.
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Business Insider
14 hours ago
- Business Insider
How budget airline Jet2's irritatingly catchy jingle became the sound of summer on social media
A whitewater raft flips, a camel charges a tourist, a car dangles off a ledge in Italy — and then comes that impossibly perky voice: "Nothing beats a Jet2 holiday." Unless you're incredibly offline, you'll have heard those words dozens, if not hundreds, of times in the past few weeks. What started as a TV jingle for a British budget airline has become the accidental soundtrack of summer 2025. The jingle itself is a remix of the airline's long-running tagline — "Nothing beats a Jet2 holiday" — layered over the chorus of British popstar Jess Glynne's 2015 hit "Hold My Hand." To date, it's been featured on over 2 million videos on TikTok — many showing travel nightmares, vacation fails, or otherwise ironic nods to the very idea of a relaxing vacation. The brand behind the jingle Jet2, largely unknown outside the UK, is a low-cost, three-star airline that flies from Britain to sunny spots in Europe. Known for its affordable travel package deals that bundle flights and hotels to destinations like Spain, Greece, and Portugal, Jet2 has built a loyal following among families and bargain seekers. Think £420 — around $560 — for flights and a week in a three-star hotel in Turkey, or £360 for a three-night city break in Rome. Its cheerful, no-frills marketing — once squarely aimed at mainstream holidaymakers — has now been hijacked on social media. As with many budget airlines, the airline's low prices come with some tradeoffs. One now-iconic video on TikTok shows a passenger squeezed into a Jet2 seat with no backrest at all — just a flimsy yellow-and-black plastic tape strung across the frame where the seat back should be. The video has racked up more than 32 million views. On Skytrax, it gets one star for its in-flight entertainment options; it rates higher — four stars each — for value for money and staff service. A viral earworm "I first heard the jingle while scrolling through TikTok — it's hard to ignore," Zane Fall, a TikTok content creator based in Brisbane, Australia, told Business Insider. Fall is among the many people who have used the airline's cheerful jingle as a backdrop to an utter vacation fail. In a video Fall shared on TikTok in June, Fall can be seen launching off a zipline platform in a tropical rainforest. Halfway through the ride, his harness gives way and flips him upside down, sending him gliding helplessly through the trees with his legs flailing in the air — all while the Jet2 jingle plays in the background. While he said the video was taken in August 2024 in the South Pacific region, Fall said, "This was the first sound that stuck out to pair it with." "I think what makes it go viral is the hilarious contrast," he said. "You've got this super upbeat holiday jingle that screams 'perfect getaway,' and then people pair it with clips of travel disasters, airport chaos, or just totally un-glamorous moments." "I still love it," he added, "though I'll admit it's been stuck in my head for weeks." Verity Walker, a London-based actor, used the jingle to express her frustration with the sweltering heat of the London subway during the summer, which, unlike many of its global counterparts, isn't air-conditioned. Her TikTok video shows an Underground train pulling into a station, with the on-screen caption: "Just watching my sauna arrive." Over the clip, she overlayed a remix of the Jet2 jingle — a screamed parody of the original ad shouting the words in a rasping, shaky voice. "I didn't really think too deep into it," Walker told BI. "I didn't check my phone for hours and then it blew up." @theveritywalker Hell #londonunderground #tube #london ♬ original sound - Hillary Star The video struck a chord online, racking up 630,000 likes at the time of publication. "It's so widely recognizable — it's got to be one of the UK's biggest inside jokes," Walker said. From organic meme to marketing strategy While Jet2 didn't respond to requests for comment from BI on the trend, the airline did help fuel it back in April. A TikTok video posted at the time showed cabin crew and airport staff lip-syncing, dancing to the jingle, and striking influencer-style poses. The caption invited users to participate, promising a Jet2holidays voucher of £1,000 for the best submission using the jingle tagged with #Jet2Challenge. @jet2 NOTHING BEATS A JET2HOLIDAY 🗣️🗣️ And RIGHT NOW we've got a BRAND NEW SOUND (that's better than the last one...) for you to get lip-syncing to... Yep we've seen you all! 🎤 You could even #WIN a £1,000 Jet2holidays voucher with your video 🤩 Simply upload our NEW SOUND from THIS video, use the #Jet2Challenge hashtag and tag us @jet2, and post to your account making sure we can see it (i.e. not on private!) and we will pick our favourite one! Get creative, you could be the winner! 🏆 Upload your entry before midnight on 19th May 2025 to be in with a chance! And of course, remember our sale is now on... Save £100pp with a myJet2 account!* *T&Cs apply. Full T&Cs can be found on our website. #Jet2 #Jet2holidays #NothingBeatsAJet2holiday #DarlingHoldMyHand #Viral #Funny #Trend #Trending ♬ original sound - jet2 Hannah Bennett, TikTok's head of travel, told BI the trend took off because it hit all the right viral notes: "An instantly recognizable sound, a trend anyone could jump on, classic British wit and a dash of summer nostalgia." She added that Jet2, Jess Glynne, and voice artist Zoe Lister all engaged "authentically, " so it was "no surprise the trend has burst off the platform to become a full-blown cultural moment." According to TikTok, the Jet2 voiceover has been featured in more than 2 million video creations and has racked up billions of views globally. Jet2 released the ad in December 2022, and it had quietly become meme material by 2024, with TikTok users ironically pairing it with travel chaos and holiday fails. But April 2025 appeared to mark the first time Jet2 tried to take control of the trend — rebooting the jingle, framing it as a challenge, and offering cash incentives to keep the momentum going. The jingle's virality even reached the halls of political power. In a video posted to X on Tuesday, the official White House account used the Jet2 audio to soundtrack a clip showing Immigration and Customs Enforcement agents escorting detained individuals onto a deportation flight. The clip drew swift backlash, including from Jess Glynne herself. In an Instagram story overlaying the White House's post, she wrote: "This post honestly makes me sick. My music is about love, unity, and spreading positivity — never about division or hate." The ad's release timing was no accident Media and marketing analysts said Jet2's move fits a familiar playbook for turning memes into brand wins. Tony D. Sampson, a reader in digital communication at the University of Essex's Business School, said the Jet2 jingle checks all the boxes for holiday-season virality: It's repetitive, "amusingly annoying," and ideal for subversive parody. "It is the holiday season after all, so this outbreak of virality is perfectly timed and primed for silly holiday videos," he told BI. Sampson added that social algorithms tend to reward emotionally charged or playful content. "The churning of content through platform algorithms also tends to favour high-intensity emotion," he said. "So yes, alongside more horrific and shocking content, irony, nostalgia, cuteness, silliness, and widespread stupidity tend to spread well." David Meerman Scott, the author of "The New Rules of Marketing and PR," described Jet2's marketing video as a "smart move." "Often brands ignore what's happening on social media and treat it as just an outbound," he said. "The fact that they're watching and responded is great." He suggested that the airline's choice to release the video on TikTok was key. "When the time is right to respond to a meme, I always suggest doing so in the same media where it caught fire," he said.
Business Insider
17 hours ago
- Business Insider
How a budget airline's irritatingly catchy jingle became the sound of summer on social media
A whitewater raft flips, a camel charges a tourist, a car dangles off a ledge in Italy — and then comes that impossibly perky voice: "Nothing beats a Jet2 holiday." Unless you're incredibly offline, you'll have heard those words dozens, if not hundreds, of times in the past few weeks. What started as a TV jingle for a British budget airline has become the accidental soundtrack of summer 2025. The jingle itself is a remix of the airline's long-running tagline — "Nothing beats a Jet2 holiday" — layered over the chorus of British popstar Jess Glynne's 2015 hit "Hold My Hand." To date, it's been featured on over 2 million videos on TikTok — many showing travel nightmares, vacation fails, or otherwise ironic nods to the very idea of a relaxing vacation. The brand behind the jingle Jet2, largely unknown outside the UK, is a low-cost, three-star airline that flies from Britain to sunny spots in Europe. Known for its affordable travel package deals that bundle flights and hotels to destinations like Spain, Greece, and Portugal, Jet2 has built a loyal following among families and bargain seekers. Think £420 for flights and a week in a three-star hotel in Turkey, or £360 for a three-night city break in Rome. Its cheerful, no-frills marketing — once squarely aimed at mainstream holidaymakers — has now been hijacked on social media. As with many budget airlines, the airline's low prices come with some tradeoffs. One now-iconic video on TikTok shows a passenger squeezed into a Jet2 seat with no backrest at all — just a flimsy yellow-and-black plastic tape strung across the frame where the seat back should be. The video has racked up more than 32 million views. On Skytrax, it gets one star for its in-flight entertainment options; it rates higher — four stars each — for value for money and staff service. A viral earworm "I first heard the jingle while scrolling through TikTok — it's hard to ignore," Zane Fall, a TikTok content creator based in Brisbane, Australia, told Business Insider. Fall is among the many people who have used the airline's cheerful jingle as a backdrop to an utter vacation fail. In a video Fall shared on TikTok in June, Fall can be seen launching off a zipline platform in a tropical rainforest. Halfway through the ride, his harness gives way and flips him upside down, sending him gliding helplessly through the trees with his legs flailing in the air — all while the Jet2 jingle plays in the background. While he said the video was taken in August 2024 in the South Pacific region, Fall said, "This was the first sound that stuck out to pair it with." "I think what makes it go viral is the hilarious contrast," he said. "You've got this super upbeat holiday jingle that screams 'perfect getaway,' and then people pair it with clips of travel disasters, airport chaos, or just totally un-glamorous moments." "I still love it," he added, "though I'll admit it's been stuck in my head for weeks." Verity Walker, a London-based actor, used the jingle to express her frustration with the sweltering heat of the London subway during the summer, which, unlike many of its global counterparts, isn't air-conditioned. Her TikTok video shows an Underground train pulling into a station, with the on-screen caption: "Just watching my sauna arrive." Over the clip, she overlayed a remix of the Jet2 jingle — a screamed parody of the original ad shouting the words in a rasping, shaky voice. "I didn't really think too deep into it," Walker told BI. "I didn't check my phone for hours and then it blew up." @theveritywalker Hell #londonunderground #tube #london ♬ original sound - Hillary Star The video struck a chord online, racking up 630,000 likes at the time of publication. "It's so widely recognizable — it's got to be one of the UK's biggest inside jokes," Walker said. From organic meme to marketing strategy While Jet2 didn't respond to requests for comment from BI on the trend, the airline did help fuel it back in April. A TikTok video posted at the time showed cabin crew and airport staff lip-syncing, dancing to the jingle, and striking influencer-style poses. The caption invited users to participate, promising a Jet2holidays voucher of £1,000 for the best submission using the jingle tagged with #Jet2Challenge. @jet2 NOTHING BEATS A JET2HOLIDAY 🗣️🗣️ And RIGHT NOW we've got a BRAND NEW SOUND (that's better than the last one...) for you to get lip-syncing to... Yep we've seen you all! 🎤 You could even #WIN a £1,000 Jet2holidays voucher with your video 🤩 Simply upload our NEW SOUND from THIS video, use the #Jet2Challenge hashtag and tag us @jet2, and post to your account making sure we can see it (i.e. not on private!) and we will pick our favourite one! Get creative, you could be the winner! 🏆 Upload your entry before midnight on 19th May 2025 to be in with a chance! And of course, remember our sale is now on... Save £100pp with a myJet2 account!* *T&Cs apply. Full T&Cs can be found on our website. #Jet2 #Jet2holidays #NothingBeatsAJet2holiday #DarlingHoldMyHand #Viral #Funny #Trend #Trending ♬ original sound - jet2 Hannah Bennett, TikTok's head of travel, told BI the trend took off because it hit all the right viral notes: "An instantly recognizable sound, a trend anyone could jump on, classic British wit and a dash of summer nostalgia." She added that Jet2, Jess Glynne, and voice artist Zoe Lister all engaged "authentically, " so it was "no surprise the trend has burst off the platform to become a full-blown cultural moment." According to TikTok, the Jet2 voiceover has been featured in more than 2 million video creations and has racked up billions of views globally. This isn't Jet2's first brush with online virality. In December 2022, Jet2 launched an ad set to Glynne's "Hold My Hand." By 2024, the song had quietly become meme material, with TikTok users ironically pairing it with travel chaos and holiday fails. But April 2025 appeared to mark the first time Jet2 tried to take control of the trend — rebooting the jingle, framing it as a challenge, and offering cash incentives to keep the momentum going. The jingle's virality even reached the halls of political power. In a video posted to X on Tuesday, the official White House account used the Jet2 audio to soundtrack a clip showing Immigration and Customs Enforcement agents escorting detained individuals onto a deportation flight. The clip drew swift backlash online — including from Jess Glynne herself. In an Instagram story overlaying the White House's post, she wrote: "This post honestly makes me sick. My music is about love, unity, and spreading positivity — never about division or hate." The ad's release timing was no accident Media and marketing analysts said Jet2's move fits a familiar playbook for turning memes into brand wins. Tony D. Sampson, a reader in digital communication at the University of Essex's Business School, said the Jet2 jingle checks all the boxes for holiday-season virality: It's repetitive, "amusingly annoying," and ideal for subversive parody. "It is the holiday season after all, so this outbreak of virality is perfectly timed and primed for silly holiday videos," he told BI. Sampson added that social algorithms tend to reward emotionally charged or playful content. "The churning of content through platform algorithms also tends to favour high-intensity emotion," he said. "So yes, alongside more horrific and shocking content, irony, nostalgia, cuteness, silliness, and widespread stupidity tend to spread well." David Meerman Scott, the author of "The New Rules of Marketing and PR," described Jet2's marketing video as a "smart move." "Often brands ignore what's happening on social media and treat it as just an outbound," he said. "The fact that they're watching and responded is great." He suggested that the airline's choice to release the video on TikTok was key. "When the time is right to respond to a meme, I always suggest doing so in the same media where it caught fire," he said. "If a video goes viral, respond with your own video."
2 days ago
This summer, nothing beats a Jet2 holiday when it comes to viral trends
A travel advertisement for a low-cost British airline has unintentionally become the trending sound of summer 2025, with millions of social media users setting videos to the "nothing beats a Jet2 holiday" audio clip. Nothing beats a Jet2 holiday trend explained Whether a self-described chronically online person or a passive social media scroller, chances are that in the last couple of months, you've heard said catchphrase uttered over upbeat music by London pop star Jess Glynne. With millions of videos on TikTok alone posted by delayed travelers and famous actors alike, the popular voiceover from Zoë Lister saying "nothing beats a Jet2 holiday" over the hit song "Hold My Hand" has a firm grip on the internet. The catchy tune has been featured in the Leeds-based carrier and tour operator's advertisements since 2015 and serves as the boarding music over the PA system on Jet2 flights. It's also the anchor audio behind Lister's now-viral script that promotes discounts for family travel, boasting deep savings of "50 pounds off per person" and up to "200 pounds for a family of four." Last month, Glynne and Lister met up in real life for the first time at the UK's No.1 music station, Capital FM, to reenact their viral sound. Social media has collectively decided to use the viral audio to show off funny travel woes and epic fail videos, like getting dunked into the sea while parasailing or tourists getting knocked over by massive waves at a waterpark. Jeff Goldblum goes viral with Jet2 holiday trend The actor joined in on the TikTok fun with a spin on the script, swapping Jet2 for his own name and performing the voiceover timed perfectly to the song. Nothing beats a Jet 2 holiday by the numbers on Google and TikTok The audio began garnering mass attention on TikTok in April when Jet2 posted a contest for fans to lip sync the audio and a chance to win airfare vouchers. Since its rise to viral fame online, various iterations of the audio have been made, with more than 1.4 million videos posted with the original sound, according to TikTok data. And last month, according to Google Trends data, Jet2 holidays reached an all-time high interest with "nothing beats a Jet2 holiday" and "Jet2 holiday song" becoming top breakout searches in the lifestyle category for July 2025.
