29 Of The Best Beauty Products You've Seen In A While

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29-06-2025

E.l.f's Lash Xtndr Tubing Mascara which is super futuristic and ahhh-mazing for anyone with thin or fragile lashes. Instead of rubbing the living heck out of your eyes at the end of a long day ~desperately~ trying to get all the mascara off, this stuff just magically glides off in little tubes to save you all that struggle when you just wanna go to bed.
A tube of Medicube Turmeric Overnight Wrapping Peel Off Mask, a TikTok favorite, which is an overnight mask that uses hydrolyzed collagen, vitamin C, and turmeric to help improve elasticity and even out your skin tone. When you wake up, you just peel it away to reveal your refreshed skin.
A lip liner stain you apply, leave on for a little while, and peel away to create a perfect, long-lasting liner that'll stay on for up to 24 hours!!
Promising review: "I've wanted to try this lip stain ever since I saw it on TikTok last year. It didn't disappoint either. The lip stain is thick, but goes on smoothly and leaves such a beautiful color. It will stain wherever it touches, keep that in mind when using it. I left mine on for a little longer than suggested and it lasted into the next day. 10/10 highly recommend!" —murphlovesitGet it from Amazon for $9.99+ (available in six shades).
Sol De Janeiro Brazilian Milky Leave-In Conditioner, of course with the delicious scent you know and love, just now for your hair!! This stuff will help defrizz, soften, and protect your luscious locks from heat.
A body plane designed to help exfoliate your skin without needing abrasive scrubs or mitts that can harbor bacteria. Plus, you get the added benefit of some lymphatic drainage and improved circulation. It's like a luxurious at-home spa treatment after every shower. 🧖🏼‍♀️
Promising review: "I was skeptical about whether the plane would truly exfoliate, but the proof is in the cloth and how my skin feels afterwards. This blunt, smooth, and soothing plane really does gently remove your dead skin — so different from abrasive scrubs or cloths. It is also detoxifying in that it doubles as lymphatic drainage." —glenna sGet it from Esker for $45.
Gold Bond's firming neck and chest cream formulated with aloe, salicylic acid, and jojoba oil to help hydrate, smooth, and gently exfoliate your skin — with most people seeing results within two weeks (and some even less)!
Dae's Hair Cactus Fruit 3-In-1 Styling Cream & Taming Wand that looks like a simple mascara wand but is soon going to be your best hairstyle secret weapon. It'll help you tame flyaways, style edges, and smooth any frizz. Slick backs just got wayyy easier.
Coco & Eve's Sunless Face Tanning Micromist so you can have the perfect ~sun kissed~ glow in just six hours without having to sit outside sweating forever and damaging your skin. Plusss this stuff is also skincare because it's made with an antioxidant complex designed to increase collagen and boost hydration. Talk about a win–win!
E.l.f.'s Pro Eyelash Curler to give you that gorgeous, dramatic curl that you desperately want, without having to apply layers upon layers of mascara. You are basically giving yourself a DIY lash lift at home for a *FRACTION* of the price.
Orrrr Arishine's Reusable Magnetic Eyeliner and Lashes Kit if you don't have the time, energy, or money to do those pesky glue-on lashes or expensive salon extensions. This comes with some kind of magical eyeliner made with ultra-fine magnetic particles that connect the lashes to your lids. Plus, if you care for 'em properly, you can reuse them over and over!
A USB-rechargeable portable water flosser because you want good teeth hygiene, but by golly, most of those flossers are straight up gigantic, so that goes out the window whenever you have to travel. This bad boy has all the power you need without all the extra bulk. Hey, you can even use this as your primary one at home if you don't have a ton of extra counter space to spare!
MagicMinerals AirBrush Foundation that's basically a professional makeup artist in a bottle, and for under $20! Just spray some of this on the included brush and glide it over your skin to create a gorgeous and smooth layer.
A hair identifier spray to make sure you don't spend all that time shaving or dermaplaning your face just to finish and realize hours later that you missed a whole section on your cheek. 😖 Plus it creates a protective layer to help reduce friction while also moisturizing your skin.
A deliciously soothing, super gentle Briotech spray with SO many uses: helps minimize acne, calms down sunburn, can reduce eczema irritation, combats bug bite itchiness, and more! Plus there's just something about a quick spritz onto your face that's so refreshing. 😌 Annnd it's a cheaper alternative to the beloved Tower 28 SOS Spray.
First Aid Beauty's Facial Radiance Pads designed to be your one step makeup prep to smooth and even out your skin tone, refine your pores, and prime your skin for an effortless foundation application. Annnd these pads are now compostable so you don't have to feel guilty using them every day!
Medicube Deep Vitamin C Golden Capsule Face Moisturizer wayyy more fun than standard skincare. This K-beauty favorite is filled with liposome capsules you can *pop* onto your skin to deliver some concentrated vitamin C that'll help brighten and smooth your complexion. And you can customize this to your skin type by altering the gel-to-capsule ratio.
CoverGirl's TruBlend matte concealer that blends so seamlessly you might be ready to ditch the foundation forever and strictly use this (under $10!!!) concealer.
Joesoef's pharmaceutical-grade anti-acne sulfur soap to help combat a myriad of your skin woes from acne to rosacea to dermatitis to clogged pores and more! Many reviewers found this by recommendation of their dermatologist, so yeah, it's the real deal.
A bottle of No Pore Blem primer because who doesn't love a product with a punny name?! But seriously, this primer helps hydrate your skin, smoothing and minimizing the appearance of your pores for a flawless makeup application. Or, if you're not a big makeup person, use the primer to just give your skin a velvety finish.
Orrr a mattifying makeup primer to help banish the shine and keep your skin looking flawless allll day long, even if you break a lil' sweat. And for the days you don't feel like putting on a full face of makeup, you can use this on its own to give you a ~beauty filter~ effect IRL.
Biodance's TikTok-beloved Bio-Collagen Real Deep Mask that seemingly melts into your face to help firm skin, boost elasticity, *annnd* minimize pores overnight. Plus, it's just super satisfying to wake up and see the mask completely changing color and texture, so you know all that goodness is really getting into your skin.
Clinique Almost Lipstick Tinted Lip Balm in Black Honey to add a subtle yet cult-favorite color to your lips (and cheeks, and eyes, and wherever else you feel). The glossy shine you're about to get is going to transform your beauty routine forever.
Londontown "Nail Veil" Protectant designed to give your nails a cute sheer tint while also helping protect them... basically giving that "old money" vibe while promoting nail health, a win-win.
Laneige's Neo Blurring Powder that'll help create silky smooth, poreless-looking, matte skin… I mean, come on, what kind of sorcery is this?!
A bath tub water filter designed to help reduce chlorine and other ~icky~ stuff to make your bath cleaner and more gentle on your skin. Plus its squishy material acts as a barrier so you (or your kiddo) don't bang your head on the faucet cause that sh*t hurts! There's even a temperature indicator on the side so you know if you're about to accidentally boil yourself.
Promising review: "I love how this product elevated bath time for me and my little one! Made a huge difference in softness and suppleness of my skin." —MyrnaGet it from Canopy for $89 (available in five colors)
A lay-flat makeup bag so you never again dump the entire contents of your makeup bag out on the counter just to find your eyeliner (and probably lose something else in the process).
Promising review: "So pleased with my purchase, no more rummaging around my makeup bag or having to empty it out. Cute design with the hearts." —Lydia K.Get it from The Flat Lay Co. for $44.99 (available in seven prints).
L'Oréal Paris Collagen Daily Face Moisturizer reviewers equate to the $80 ~designer~ Charlotte Tilbury Magic Cream but wayyyy cheaper and still just as hydrating, plumping, and smoothing. You're gonna love how it makes your skin feel without leaving your pores clogged or your face feeling greasy.
Lip Bar tinted skin conditioner with SPF 11 to help protect your skin while giving it a dewy, natural, no-makeup look. Sunscreen + hydration + a hint of color = your new fave everyday product.
A bar soap bag so you can still use your favorite soaps but actually exfoliate your skin in the process. Not to mention this can help extend the life of your soap by creating a rich lather every shower. And you won't have to throw away that awkward sliver when it's almost at the end of its life cause this bag will let you still hold onto it and use every last piece.