RouteThis Launches Industry-First Platform for Intelligent WiFi Self-Installs

National Post

21-05-2025

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KITCHENER, Ontario — RouteThis, a leader in WiFi customer experience (CX) solutions, proudly announces the launch of RouteThis Self-Install — a Customer Premises Equipment (CPE)-agnostic platform designed to empower WiFi subscribers and deliver seamless, self-guided setup experiences that drive higher CSAT and reduce early churn for Service Providers. Self-Install leverages real-time data, AI-powered insights, and dynamic troubleshooting workflows to guide subscribers through a successful WiFi installation — without the need for a technician visit or call in to support.
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'With self-installs now a central part of how ISPs onboard new WiFi subscribers, success hinges on the ability to deliver a great customer experience from day one,' said Jason Moore, CEO of RouteThis. 'Our Self-Install platform combines deep network diagnostics, dynamic workflows, and intelligent automation to ensure subscribers can set up their WiFi as quickly and painlessly as possible, while providers gain the insights and capabilities to make every install better than the last.'
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Originally developed to help Service Providers troubleshoot complex in-home connectivity issues, RouteThis has evolved to optimize both WiFi installation and support. With Self-Install, RouteThis enables providers to increase WiFi install success rates, leading to reduced support calls and fewer truck rolls. Additionally, providers gain visibility into Quality of Installation (QoI) data that allows them to proactively monitor and improve customer satisfaction at scale. By ensuring a smooth setup experience from the start, RouteThis helps prevent early customer turnover — a common barrier to subscriber growth — ultimately driving improvements in Net Adds.
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As broadband deployment expands, more installations are completed by subscribers themselves. However, poor self-installation experiences can be a leading cause of early churn and lost revenue. RouteThis Self-Install empowers subscribers to independently set up and troubleshoot their home networks using intelligent workflows powered by real-time data and AI. By leveraging a combination of WiFi diagnostics, visual input and voice, RouteThis delivers a personalized and intuitive installation experience.
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Unlike generic how-to guides or device-specific apps, the RouteThis platform works with all modem and router types. Collecting 200+ WiFi data points in seconds, Self-Install dynamically guides subscribers through optimized setup, diagnoses any performance issues, and flags common problems while continuously learning from every install and support interaction.
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Subscribers benefit from features like smart CPE recognition, intuitive install instructions, WiFi network and coverage testing, and device connectivity analysis. Providers gain robust analytics and installation data to drive smarter operational decisions. RouteThis can be deployed as a white-labeled application or embedded via Software Development Kit (SDK) into a provider's existing customer-facing app.
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To see RouteThis Self-Install in action, visit booth #249 at Fiber Connect in Nashville, June 2-3. Attendees can experience live demos and speak with the team about how RouteThis is helping providers optimize WiFi installation and support. Don't miss CEO Jason Moore as a session panelist on Monday at 1:00 PM, ' Fiber to the Home Economics: Building Networks with the Capacity to Meet Customer Expectations, ' and VP of Marketing Jenni Dettman's session on Tuesday at 1:00 PM, ' Fiber Ecosystem: Managing the Customer Experience. ' For more information, visit www.routethis.com
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