EOFY 2025 Australia: Best early deals on clothing and shoes
Attention, fashion lovers!
The end of financial year isn't just about tax returns – it's your chance to score some seriously stylish bargains.
And this year, the deals are better than ever. Plus, you don't have to wait until June 30. Many of your favourite brands and retailers are kicking off their sales early, so you can start shopping (and saving) right now.
Tommy Hilfiger is slashing 40 per cent off winter essentials, including outerwear, knitwear and sweatshirts. It's the perfect excuse to pick up designer men's and women's fashion styles for less.
The ICONIC has launched its massive end of season sale, slashing up to 60 per cent off men's and women's clothing, accessories and more.
Update your denim with 30 per cent off the cult Levi's Ribcage Straight Ankle Jeans (now $111.96, from $159.95). The news.com.au checkout team have dubbed 'ultra flattering' and the 'cool girl jeans of my dreams'.
We also have our eye on the Neuw Nico Straight Jeans, which is down to $139.96 from $199.95).
Now that the temperature has plummeted, nab yourself a new puffer jacket with a range of Kathmandu puffers dropped to low prices.
The 'super warm' Heli Hooded Down Puffer 600 Fill Lightweight Winter Jacket is down to just $79 from $229.98.
Country Road's epic end of season sale is on now, with up to 50 per cent off selected styles. Grab some fabulous fashion pieces for women's, men's and kids. And if you're looking for more, we've also spotted some cheeky discounts on Country Road over at The Iconic.
If you're after something more affordable, run to Cotton On – they've taken up to 50 per cent off original prices on women's, men's and kids' clothing.
Myer has kicked off its epic Stocktake Sale with up to 50 per cent off fashion favourites. This includes women's fashion brands like Levi's, Basque, Piper and more, as well as men's casual clothing.
Seed Heritage has also launched a huge clearance sale on women's, men's and kids styles at Myer.
And if you feel like shopping more, head on over to our dedicated roundup of all the best early end of financial year sales.
Happy shopping!
Please note: price are correct and products in stock at time of publishing. We'll do our best to keep this story updated, but be aware products move fast during sales events.
BEST EOFY FASHION DEALS TO SHOP RIGHT NOW
The Iconic
Myer
The Oodie
eBay
Lululemon
Country Road
Up to 50 per cent off selected styles
Cotton On
Up to 50 per cent off
Calvin Klein
Up to 50 per cent off sitewide
Witchery
Up to 50 per cent off end of season sale
Target Australia
Up to 30 per cent off selected clothing
ASOS
25 per cent off selected styles with code BONUS
Lorna Jane
Up to 40 per cent off selected styles
Bonds
Honey Birdette
Up to 70 per cent off the lingerie sale
CAMILLA
Shop the sale event now
Strand
Up to 50 per cent off sale
Up to 50 per cent off leather bags and wallets
Up to 40 per cent off Guess
Coach Outlet
Buy one, extra 20 per cent off
Buy two, extra 30 per cent off
MARAIS
Up to 50 per cent off the end of season sale
Bendon Lingerie
Buy three and save 30 per cent off
Buy two and save 20 per cent off
Bendon Outlet
Shop half price sale
Aje.
Up to 40 per cent off sale
Aje. Athletica
Up to 40 per cent off sale
Faithfull The Brand
Up to 80 per cent off summer sale
St. Agni
Shop the sale event now
Viktoria & Woods
Shop sale now
Bassike
Shop the sale event now
Adidas
40 per cent off the end of season sale, plus an extra 10 per cent off
Shop the outlet sale
Nike
Shop the sale
Stylerunner
Shop the sale
Under Armour
Shop outlet sale
NET-A-PORTER
Up to 50 per cent off sale
Manning Cartell
Up to 60 per cent off the end of season sale
Meshki
Shop the sale
JAG
Up to 60 per cent off sale
Kathmandu
Up to 50 per cent off winter sale
Shop outlet sale
Shop women's sale
Shop men's sale
New Balance
Up to 40 per cent off selected styles
Shoe Warehouse
30 per cent off boots
Ecco
Up to 60 per cent off selected styles
Sussan
Shop end of season sale
Puma
Shop outlet sale
Nala
Shop clearance sale
Homebodii
Shop the outlet sale
Ugg Express
20 per cent off in EOFY sale
Christopher Esber
Up to 50 per cent off end of season sale
Chouchou Intimates
Shop the sale
Calvin Klein
Up to 50 per cent off sitewide
Dangerfield
Up to 70 per cent off in massive garage sale
Gorman
Up to 40 per cent off winter warmers
Princess Highway
20-60 per cent off sale
Neuw Denim
Shop women's sale
Shop men's sale
Abrand Jeans
Shop women's sale
Shop men's sale
Rollas
MORE END OF FINANCIAL YEAR SALES
Best early end of financial year deals
Best early end of financial year Apple deals
Best early end of financial year laptop deals
Best early end of financial year phone deals
Best early end of financial year TV deals
WHAT IS THE END OF FINANCIAL YEAR?
In Australia, the financial year begins on June 1 and ends on June 30 the following year.
As June 30 approaches, many businesses will offer exciting discounts to clear old stock before the new financial year begins.
Now known as the end of financial year sales, this a time where shoppers can score amazing discounts on must-have items in fashion, beauty, home and tech.
WHEN ARE THE END OF FINANCIAL YEAR SALES IN 2024?
There's no official start date for the EOFY sales like Click Frenzy or the Black Friday sales, which always falls on the last Friday of November.
Typically most major retailers will start to kick off the savings from June 1, but this doesn't stop some from starting early or starting much later, closer to June 30.
There's no set run time, and you'll find each retailer does things a little differently. Some will run the sale for the entire month of June, whereas others will pick just a few key days or a week to promote their EOFY sales. Generally speaking, all the sales will be over once June 30 rolls around.
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