logo
Infoblox And Google Cloud Partner On Networking Security

Infoblox And Google Cloud Partner On Networking Security

Infoblox has announced it is collaborating with Google Cloud to simplify enterprise networking and security while helping organizations accelerate their cloud transformation journeys. Infoblox and Google Cloud are offering two new solutions to help enterprises address challenges in hybrid, multi-cloud networking and cybersecurity:
Infoblox Universal DDI for Google's Cloud WAN is a fully integrated solution that combines the world-class, global Google Cloud Cross-Cloud Network infrastructure with Infoblox's industry-leading DNS and DHCP capabilities to transform enterprise networking.
Google Cloud DNS Armor, powered by Infoblox, is a next-generation, native Protective DNS solution that provides robust and preemptive detection of malicious activity for Google Cloud workloads.
'The partnership with Google Cloud represents a strategic milestone in our commitment to innovation and mission to enhance cloud networking and security,' said Scott Harrell, president and CEO, Infoblox. 'It's a testament to the critical role that Protective DNS and DDI services play in managing and securing today's hybrid multi-cloud environments. Infoblox and Google Cloud are providing enterprises with tightly integrated, cloud-first solutions that enable secure connectivity while also reducing operational overhead. Together, our technologies are used to manage critical workloads at nearly every Fortune 100 company.'
'At Google Cloud, we are committed to building a cloud infrastructure with global scale that helps simplify operations for our customers,' said Muninder Singh Sambi, VP/GM, Networking, Google Cloud. 'Enabling a resilient and secure network is a critical component of that vision—bridging networking and security to help ensure seamless connectivity and performance. Infoblox has long been a leader in DDI and Protective DNS innovation, making them the ideal partner to help us deliver enterprise-grade network services in the cloud. By integrating Infoblox's technology into Google Cloud, we're making it easier for organizations to modernize, connect and scale their global operations with confidence.'
As businesses today face growing challenges to simplify operations, strengthen security and stay agile, they require a more streamlined, integrated approach to networking and security.
'The partnership between Infoblox and Google Cloud marks a major leap forward in enterprise networking and security,' said Alfredo Rodriguez, vice president, cloud platform infrastructure, Sabre Corporation. 'By uniting their expertise, they are delivering scalable, intelligent solutions that simplify branch operations, fortify defenses and enable agile, efficient cloud connectivity.'
Infoblox Universal DDI for Google's Cloud WAN
The Infoblox Universal DDI integration with Google's Cloud WAN allows organizations to quickly deploy Universal DDI's NIOS-X as a Service with ease. Infoblox Universal DDI for Google's Cloud WAN provides infrastructure-free DNS and DHCP services, anywhere in the world, tightly integrated with the Google Cloud Cross-Cloud Network. The combination provides enterprises modernizing their infrastructure with enhanced performance, resiliency and scale across the globe.
These integrated services greatly simplify infrastructure deployment and management, reducing total cost of ownership while helping to ensure the efficient delivery of applications, workloads and services to branches, data centers and users worldwide. This fully integrated, centrally managed solution unifies enterprise backbones, SD-WANs and enterprise-grade critical network services. And, when combined with Infoblox security offerings, Infoblox Universal DDI can be used as a single interception point to deploy consistent security policies across an entire hybrid cloud infrastructure.
Infoblox Universal DDI for Google's Cloud WAN is available in the Google Cloud Marketplace.
The Infoblox Universal DDI integration with Google's Cloud WAN allows organizations to quickly deploy Universal DDI's NIOS-X as a Service with ease. Infoblox Universal DDI for Google's Cloud WAN provides infrastructure-free DNS and DHCP services, anywhere in the world, tightly integrated with the Google Cloud Cross-Cloud Network. The combination provides enterprises modernizing their infrastructure with enhanced performance, resiliency and scale across the globe. These integrated services greatly simplify infrastructure deployment and management, reducing total cost of ownership while helping to ensure the efficient delivery of applications, workloads and services to branches, data centers and users worldwide. This fully integrated, centrally managed solution unifies enterprise backbones, SD-WANs and enterprise-grade critical network services. And, when combined with Infoblox security offerings, Infoblox Universal DDI can be used as a single interception point to deploy consistent security policies across an entire hybrid cloud infrastructure. Infoblox Universal DDI for Google's Cloud WAN is available in the Google Cloud Marketplace. DNS Armor, powered by Infoblox
DNS Armor from Google Cloud leverages Infoblox's deep expertise in protective DNS and DNS-centric threat intelligence to secure cloud workloads, delivering simplified, scalable threat detection. The solution provides enhanced and preemptive security designed to integrate seamlessly without increasing operational complexity. It allows customers to inspect DNS communications for malicious activity, such as ransomware, command and control, data exfiltration, Zero Day DNS threats, domain generation algorithms and more.
Infoblox's technology powers the DNS Armor service, and customers can activate and configure DNS threat detection directly on the Google Cloud console. Administrators can monitor DNS queries and access real-time DNS threat logs that enable early threat detection and a proactive security posture. DNS Armor can detect attacks 63 days before other solutions. The solution is easy for any Google Cloud customer to activate within the Google Cloud console.
'As cyber threats grow more sophisticated, the collaboration between Infoblox and Google Cloud delivers a game-changing approach to network security,' said Bob Walker, senior domain network engineer, Lloyds Banking Group. 'Google Cloud's DNS Armor, powered by Infoblox, harnesses the best of both technologies—cutting-edge DNS threat intelligence and scalable cloud architecture—to provide enterprises with robust protection against emerging threats.'
'Infoblox powers Google Cloud's DNS Armor with intelligence beyond just a DNS block list—tracking activity of potential adversaries to uncover and flag every corner of their malicious network,' said Chris Kissel, research vice president, security and trust, IDC. 'The first challenge to cybersecurity is it's typically reactive, and DNS Armor, powered by Infoblox, provides a preemptive solution to securing cloud workloads that doesn't add additional complexity or compute.'

Orange background

Try Our AI Features

Explore what Daily8 AI can do for you:

Comments

No comments yet...

Related Articles

AdLift Announces the Launch of Tesseract
AdLift Announces the Launch of Tesseract

Martechvibe

timean hour ago

  • Martechvibe

AdLift Announces the Launch of Tesseract

Tesseract delivers actionable insights for AI-savvy marketing strategies, whether it's identifying brand mentions in ChatGPT outputs or assessing visibility in Google's AI Overviews. Topics News Share Share AdLift Announces the Launch of Tesseract Whatsapp Linkedin AdLift has announced the launch of Tesseract. Tesseract is a tool designed to help brands, agencies, and marketers track and amplify their presence across the rapidly expanding landscape of Large Language Model (LLM) powered search platforms, such as ChatGPT, Gemini, Google AI Overviews, and Perplexity. AdLift Inc., now part of Liqvd Asia, has been at the forefront of innovation, bringing together talent to deliver the best solutions. With Tesseract, they're taking AI-powered marketing to the next level. As AI reshapes the way consumers find and interact with content, traditional SEO methods are fast becoming obsolete. This technology is built to unlock this new frontier, giving brands real-time visibility into how they are being discovered and represented within AI-powered responses. It helps marketers to not only monitor but also optimise their digital footprint where it counts—in the very engines powering the next generation of search. 'Search is undergoing a seismic shift. The dominance of traditional search engines is being challenged by AI-native platforms that interpret and present information differently,' said Prashant Puri, CEO & Co-Founder of AdLift Inc. 'Brands that don't adapt risk becoming invisible in this new landscape. Tesseract is our answer to this challenge—a revolutionary tool that puts brands back in control of their digital destiny.' ALSO READ: Unlike legacy SEO platforms, Tesseract decodes how LLMs display, prioritise, and contextualise brand content. Whether it's identifying brand mentions in ChatGPT outputs or assessing visibility in Google's AI Overviews, the platform delivers actionable insights for AI-savvy marketing strategies. 'AI agents are the future, and businesses are seeing the transformation since their introduction. There's a massive opportunity across industries, and with the Tesseract tool, we are proud to enjoy the first mover advantage of this service,' said Arron Goodin, Managing Director, AdLift Inc. 'As an agency, we are committed towards innovations, helping our clients and building a competitive edge with enhanced efficiency and deeper industry insights.' Arnab Mitra, Founder & Managing Director of Liqvd Asia, commented, 'At Liqvd Asia, innovation is our core. With Tesseract, we're not just responding to the AI revolution—we're shaping it.' 'This product reflects our commitment to empowering brands with cutting-edge solutions that anticipate the future of digital marketing. We believe Tesseract will be a game-changer, enabling brands to thrive in an AI-first world where visibility means everything.' By launching Tesseract, AdLift reaffirms its commitment to pushing the boundaries of digital innovation. ALSO READ:

Google is going ‘all in' on AI. It's part of a troubling trend in big tech
Google is going ‘all in' on AI. It's part of a troubling trend in big tech

Zawya

timea day ago

  • Zawya

Google is going ‘all in' on AI. It's part of a troubling trend in big tech

Google recently unveiled the next phase of its artificial intelligence (AI) journey: 'AI mode'. This new feature will soon be released as a new option to users of Google's search engine in the United States, with no timeline yet for the rest of the world. The company says it will be akin to having a conversation with an expert well versed on a wide range of topics. This is just one of many steps Google is taking in pursuit of its 'all-in' approach to AI. The 'all-in' approach extends beyond just integrating the technology into different applications. Google is providing products all along the AI supply chain – a process known as 'vertical integration' – housing everything from AI computer chips through to the user interfaces we interact with on a daily basis, such as Google maps or Gmail. Google isn't the only AI company with ambitions of vertical integration. For example, OpenAI recently acquired a hardware startup co-founded by Apple's Jony Ive, which will centralise hardware development within the company. Amazon is taking similar steps. It owns cloud computing platforms, custom chips, device plans and is incorporating more AI services into products. This may be the beginning of a trend of vertical integration across big tech. And it could have significant implications for users and companies alike. The AI 'tech stack' Hardware, software, data sources, databases and servers are some of the layers that make up what is commonly referred to as the 'AI tech stack'. There are four main layers to Google's evolving vertical tech stack: 1. Hardware layer. Google develops its own AI chips, known as tensor processing units (TPUs). The company claims these chips provide superior performance and efficiency compared to general purpose processors. 2. Infrastructure layer. The company uses its own cloud infrastructure to source its computing power, networking and storage requirements. This infrastructure is the foundation for running and scaling AI capabilities. 3. Model development layer. In-house research capabilities are used to drive the development of their products and services. This includes research around machine learning, robotics, language models and computer vision. 4. Data layer. Data is constantly sourced from users across all Google platforms, including its search engine, maps and email. Data collection is a condition of using any Google application. Some argue vertical integration is an optimal and cost-effective business strategy in many industries, not just tech. However, the realities of this set-up prove otherwise. Fuelling power imbalances Google and OpenAI are two of just a handful of companies which dominate the global technology market. Thanks to this market dominance, these companies can charge higher markups for their goods and services and abuse practices in online advertising. Vertical integration further skews this power imbalance by centralising the layers of the AI tech stack to one company. A distribution of hardware, infrastructure, research and development and data across multiple industries helps support a more equitable playing field across the industry. The loss of this equity creates greater barriers to entry for smaller companies as the larger conglomerates keep everything in-house. It also reduces incentives to innovate in ways that benefit consumers because it eliminates the business competition that usually drives innovation. Data is often described as the new gold. This is especially true in the case of AI, which is heavily reliant on data. Through its many platforms, Google has access to a continuous stream of data. In turn, this gives the company even more power in the industry. The vulnerabilities of vertical integration The success of a company that is vertically integrated relies on housing the best knowledge and expertise in-house. Retaining this level of resourcing within a small handful of companies can lead to knowledge and expertise hoarding. Research shows knowledge and expertise hoarding reduces social learning and increases disparities between 'winners' and 'losers' in a given market. This creates an overall vulnerable industry because net gains are lost in the pursuit of exclusivity. Exclusivity also breeds a lack of resilience. That's because the points of failure are centralised. Risk is better managed with additional oversight, transparency and accountability. Collaborations across industry rely on these processes to work together effectively. Centralising the AI tech stack within one organisation eliminates external scrutiny, because it reduces interactions with external providers of products and services. In turn this can lead to a company behaving in a more risky manner. Regulatory bodies can also provide external scrutiny. However, the current push to deregulate AI is widening the gap between technology development and regulation. It is also allowing for big tech companies to become increasingly opaque. A lack of transparency raises issues about organisational practices; in the context of AI, practices around data are of particular concern. The trend towards vertical integration in the AI sector will further increase this opacity and heighten existing issues around transparency.

AI-driven search ad spending set to surge to $26bln by 2029, data shows
AI-driven search ad spending set to surge to $26bln by 2029, data shows

Zawya

timea day ago

  • Zawya

AI-driven search ad spending set to surge to $26bln by 2029, data shows

Spending on AI-powered search advertising is poised to surge to nearly $26 billion by 2029 from just over $1 billion this year in the U.S., driven by rapid adoption of the technology and more sophisticated user targeting, data from Emarketer showed on Wednesday. Companies that rely on traditional keyword-based search ads could experience revenue declines due to the growing popularity of AI search ads, which offer greater convenience and engagement for users, according to the research firm. WHY IT'S IMPORTANT Search giants such as Alphabet-owned Google and Microsoft's Bing have added AI capabilities to better compete with chatbots such as OpenAI's ChatGPT and Perplexity AI, which provide users with direct information without requiring to click through multiple results. Apple is exploring the integration of AI-driven search capabilities into its Safari browser, potentially moving away from its longstanding partnership with Google. The report has come as concerns grew about users increasingly turning to the chatbots for conversational search and AI-powered search results could upend business models of some companies. Online education firm Chegg said in May that it would lay off about 248 employees as it looks to cut costs and streamline operations because students are using AI-powered tools including ChatGPT over traditional edtech platforms. QUOTE "Publishers and other sites are feeling the pain from AI search. As they lose out on traffic, we're seeing publishers lean into subscriptions and paid AI licensing deals to bolster revenue," Emarketer analyst Minda Smiley said. AI search ad spending is expected to constitute nearly 1% of total search ad spending this year and 13.6% by 2029 in the U.S., according to Emarketer. Sectors such as financial services, technology, telecom, and healthcare are embracing AI as they are seeing clear advantages in using the technology to enhance their ad strategies, while the retail industry's adoption is slow, the report said. Google recently announced the expansion of its AI-powered search capabilities into the consumer packaged goods sector through enhancements in Google Shopping. (Reporting by Jaspreet Singh in Bengaluru; Editing by Maju Samuel)

DOWNLOAD THE APP

Get Started Now: Download the App

Ready to dive into the world of global news and events? Download our app today from your preferred app store and start exploring.
app-storeplay-store