AdLift Announces the Launch of Tesseract
Topics News
Share Share AdLift Announces the Launch of Tesseract
AdLift has announced the launch of Tesseract. Tesseract is a tool designed to help brands, agencies, and marketers track and amplify their presence across the rapidly expanding landscape of Large Language Model (LLM) powered search platforms, such as ChatGPT, Gemini, Google AI Overviews, and Perplexity.
AdLift Inc., now part of Liqvd Asia, has been at the forefront of innovation, bringing together talent to deliver the best solutions. With Tesseract, they're taking AI-powered marketing to the next level.
As AI reshapes the way consumers find and interact with content, traditional SEO methods are fast becoming obsolete. This technology is built to unlock this new frontier, giving brands real-time visibility into how they are being discovered and represented within AI-powered responses.
It helps marketers to not only monitor but also optimise their digital footprint where it counts—in the very engines powering the next generation of search.
'Search is undergoing a seismic shift. The dominance of traditional search engines is being challenged by AI-native platforms that interpret and present information differently,' said Prashant Puri, CEO & Co-Founder of AdLift Inc.
'Brands that don't adapt risk becoming invisible in this new landscape. Tesseract is our answer to this challenge—a revolutionary tool that puts brands back in control of their digital destiny.'
ALSO READ:
Unlike legacy SEO platforms, Tesseract decodes how LLMs display, prioritise, and contextualise brand content. Whether it's identifying brand mentions in ChatGPT outputs or assessing visibility in Google's AI Overviews, the platform delivers actionable insights for AI-savvy marketing strategies.
'AI agents are the future, and businesses are seeing the transformation since their introduction. There's a massive opportunity across industries, and with the Tesseract tool, we are proud to enjoy the first mover advantage of this service,' said Arron Goodin, Managing Director, AdLift Inc.
'As an agency, we are committed towards innovations, helping our clients and building a competitive edge with enhanced efficiency and deeper industry insights.'
Arnab Mitra, Founder & Managing Director of Liqvd Asia, commented, 'At Liqvd Asia, innovation is our core. With Tesseract, we're not just responding to the AI revolution—we're shaping it.'
'This product reflects our commitment to empowering brands with cutting-edge solutions that anticipate the future of digital marketing. We believe Tesseract will be a game-changer, enabling brands to thrive in an AI-first world where visibility means everything.'
By launching Tesseract, AdLift reaffirms its commitment to pushing the boundaries of digital innovation.
ALSO READ:
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Arabian Business
2 hours ago
- Arabian Business
Dubai traffic: How the RTA is using AI to slash congestion and boost road efficiency
Dubai's Roads and Transport Authority (RTA) has rolled out 'Data Drive – Clear Guide', a next-generation digital platform that uses artificial intelligence (AI) to analyse five years of historical traffic data alongside real-time road conditions — enabling instant, data-driven decisions to reduce congestion and improve traffic flow across the emirate. The platform aggregates and processes vast traffic datasets from leading international providers, delivering accurate, minute-by-minute insights via an interactive map. It allows users to pinpoint specific roads or areas, assess average speeds, track traffic density, and measure travel times, making it a powerful tool for both operational teams and strategic planners. AI traffic analysis in Dubai Key capabilities include: Analysing historical and live traffic flow to spot recurring congestion patterns Identifying times of smooth traffic flow and bottlenecks in the network Sending instant alerts on traffic disruptions, jams, or unusual slowdowns Monitoring traffic diversions and event-related road performance in real time Automatically generating before-and-after reports to evaluate the impact of roadworks or infrastructure upgrades By replacing older, manual data-gathering processes that often took weeks, the platform can now deliver the same insights within minutes. This dramatically improves response times, enabling RTA teams to take swift action to manage incidents, optimise diversions, and minimise delays. The launch is part of RTA's wider vision to harness AI, intelligent analytics, and autonomous mobility solutions to make Dubai the world's smartest city and a global leader in innovation, sustainability, and transport efficiency. According to RTA, the platform will play a vital role in enhancing digital transformation within the emirate's transport sector, providing stakeholders with the tools they need to plan smarter, respond faster, and keep Dubai moving efficiently.
Campaign ME
3 hours ago
- Campaign ME
Stacked, stuck and scrolling: Why the MENA marketing playbook needs a rewrite
The Middle East marketing landscape is at a turning point. With Google's Search Generative Experience (SGE) poised to redefine how people discover information online, marketers in the MENA region are no longer optimising for keywords alone — they're now competing to become the cited source within AI-generated summaries. This emerging shift demands a new mindset: Generative engine optimisation (GEO). In this future, only brands producing deeply authoritative, structured, and multilingual content, especially in Arabic — will earn visibility. Traditional SEO tactics are no longer enough. Authority, clarity and trust will determine who wins the AI citation race. Yet while AI pushes search into a new dimension, many brands remain trapped in outdated marketing tech-stacks that are choking creativity and speed. Marketers are working across too many disconnected tools that don't talk to each other, creating data silos and friction at every stage of the customer journey. The result? Slower campaigns, inconsistent performance and frustrated teams. What's needed now is ruthless simplification: auditing your tech, integrating key platforms, and aligning tools with real workflows, not shiny features. Governance matters too. Without it, mar-tech becomes a monster, not a multiplier. Meanwhile, social media has become a proving ground for AI in real time. Platforms are using AI to curate feeds, decide visibility, and influence engagement at scale. Brands must move beyond vanity metrics and focus on relevance. The smartest teams in the region are leveraging generative tools such as ChatGPT and Midjourney to draft ideas, but they're pairing that automation with local insight and cultural nuance. That balance is what builds trust and resonance. Social listening, AR features, AI chatbots, it's all happening. The challenge isn't adoption, it's intention. Marketing in the Middle East is being reshaped by AI, by integration and by innovation. The brands that will lead aren't just experimenting with tools. They're rewriting how marketing is done. Those who act now, evolve fast, and stay human at the core will define the next decade of growth. By Saad Muhammed Bhatti, Founder, NAAS Digital
The National
3 hours ago
- The National
Nvidia to 'follow the rules' after US government says it will take 15% cut of H20 chip sales
Nvidia has said that it will follow the rules of the US government in an effort to ensure that it can sell its H20 chips to China. This comes after the White House confirmed that both Nvidia and Advanced Micro Devices would be giving the US government 15 per cent of revenue generated from selling certain chips to Beijing. 'We follow rules the US government sets for our participation in worldwide markets,' an Nvidia representative told The National on Monday. 'While we haven't shipped H20 to China for months, we hope export control rules will let America compete in China and worldwide.' The statement added that Nvidia wants to make sure that ' America's AI tech stack ' is the international standard amid the global AI race. The decision of the US government to take a cut of products like the H20 are far from normal. The news about the 15 per cent tariff comes weeks after the White House announced that it would allow Nvidia to sell its H20 graphics processing unit to China. The H20 is designed to comply with US regulations that seek to prevent powerful AI technology from being used by countries it views as adversaries. During a news conference on Monday, President Donald Trump told reporters that he considered the H20 to be an older chip, and implied that it wasn't necessarily a threat to sell it to China, but given that Nvidia was so eager to sell it, he insisted on a deal. 'Listen, I want 20 per cent,' he said, recalling his recollection of back-and-forth exchanges with Nvidia. 'I want that for the US, not for myself." Recently, however, critics have suggested that allowing China to have the H20 would be detrimental to US efforts to maintain an AI technology lead. In late July, a group of Democratic senators urged Commerce Secretary Howard Lutnick, who largely crafts export policies, to reverse course on the licences. The lawmakers said a decision to sell H20 chips to China was 'an abrupt departure' from the administration's position in April that Beijing's access to the processors posed a serious national security risk. Nvidia strongly disagreed with the letter. 'The H20 helps America win the support of developers worldwide, promoting America's economic and national security,' an Nvidia representative told The National in July. 'It does not enhance anyone's military capabilities, and the US government has full visibility and authority over every H20 transaction.' The 15 per cent imposed on Nvidia's H2O comes amid a broader debate among technology executives, economists and analysts as to how to protect and potentially expand the US lead in AI, especially with China quickly catching up with American technology. Former president Joe Biden's administration sought to address concerns about the US maintaining its AI lead through strengthening export controls, which limited certain CPUs and GPUs from being exported to various countries. That policy, however, was strongly criticised by companies like Microsoft and Nvidia, which said that export controls hurt more than they helped, and threatened to weaken US technology influence around the world. In defence of the export policies, Biden administration officials maintained that Nvidia witnessed record profits even with the policies in place. Regardless, the Trump White House has sought to blunt and in some cases reverse some of the export controls. During the Pennsylvania Energy and AI Summit in July, White House AI and crypto tsar David Sacks suggested the strict export rules alienated US allies while also giving an opening to Chinese companies like Huawei, which has been trying to vastly expand its AI technologies and chip infrastructure. 'We don't want to create demand for Huawei,' he said. The developments of a 15 per cent tariff on Nvidia's H20, however, show that the initial about-face pivot from Biden policies are still a work in progress.
