Aparna Hegde and Aparna Taneja
But as they scaled to millions of participants, 40% of women stopped engaging midway. ' Studies have shown that if women get information at the right time, there is improvement in health outcomes for themselves and their children,' says Hegde. ARMMAN trained health workers to reach out to women that dropped out of the program, but needed help identifying which high risk women to prioritize, so they approached Google for an AI solution. A team led by Google researcher Aparna Taneja trained an AI model on calls from ARMMAN's databases to learn which women are likely to drop out and would benefit most from personal intervention. The model, tested with a pilot group of around 100,000 women, improved retention rate by about 30%, and increased how likely expectant mothers were to be proactive about following health guidelines—which is correlated with better health outcomes. 'It's the most rewarding experience to do such cutting edge AI research with meaningful social impact,' Taneja says. Plus, she says, 'the model is applicable to similar problems, both in the context of health and other domains, because the ideology is to solve resource allocation under budget constraints.'
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Forbes
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- Forbes
OpenAI's Latest Model Is Attempting To Become A Medical Thought-Partner
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USA Today
an hour ago
- USA Today
Cody Rigsby is 'over' wellness trends. Now he's keeping it simple.
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Yahoo
6 hours ago
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Vitamin B12 Market Set to Surpass USD 444.47 Million by 2030, Driven by Rising Veganism, Preventive Healthcare Focus, and Growth in Nutraceuticals: MarkNtel Advisors
NEW DELHI, Aug. 14, 2025 /PRNewswire/ -- The Global Vitamin B12 Market is on track to grow from USD 288 million in 2024 to USD 444.47 million by 2030, representing a compound annual growth rate (CAGR) of 7.50%, according to the latest industry research. The market's expansion is being fueled by heightened consumer awareness of Vitamin B12's critical role in human health, alongside a surge in plant-based dietary patterns, and rapid advances in the nutraceutical and fortified food industries. Vitamin B12, scientifically known as cobalamin, is a water-soluble vitamin essential for red blood cell formation, neurological function, and DNA synthesis. Naturally occurring in animal-derived foods such as meat, fish, eggs, poultry, and dairy, it is notably absent from plant-based diets — creating a significant risk of deficiency among vegans, vegetarians, and individuals with certain medical conditions that affect nutrient absorption. Deficiency symptoms can include fatigue, weakness, anemia, cognitive decline, and nerve damage. For An In-Depth Breakdown of Market Trends, Forecasts, and Industry Segmentation, Download Free Sample of the Report Here: Leading Companies in the Vitamin B12 Market: The competitive landscape of the global Vitamin B12 market features a strong mix of top Vitamin B12 companies, trusted brands, and leading manufacturers driving innovation and supply worldwide. Key industry players dominating the Vitamin B12 segment include Hebei Yufeng Group, Hebei Huarong Pharmaceutical, BASF Nutrition, Sanofi, NCPC VICTOR, Chempure, Hebei Yuxing Bio-Engineering Co. Ltd, Ningxia Kingvit Pharmaceutical, Merck & Co., Inc., Pfizer Inc., Teva Pharmaceutical Industries Ltd., LUPIN, Mylan N.V., Apotex Inc., Bristol Laboratories Ltd., Mankind Pharma, and Biocon, among others. These companies are recognized for their large-scale production capacities, high-quality formulations, and extensive distribution networks, making them crucial contributors to the growth of the global Vitamin B12 market. Why Vitamin B12 Demand is Rising Globally: Increasing Vitamin B12 Deficiency RatesGlobally, healthcare practitioners are diagnosing Vitamin B12 deficiency in a broader range of demographics than ever before. Causes include dietary restrictions, gastrointestinal disorders, age-related absorption issues, and genetic factors. The rise in deficiencies is driving demand for both preventive and therapeutic supplementation across medical, retail, and online channels. Shift Toward Plant-Based NutritionThe rapid growth in vegan and vegetarian populations, driven by environmental, ethical, and health considerations, is significantly reshaping food and supplement markets. Since plant-based diets naturally lack Vitamin B12, fortified foods such as plant-based milks, breakfast cereals, and nutritional yeast have become important dietary staples. Supplementation is now a critical recommendation for those avoiding animal products. Expansion of the Nutraceutical and Functional Food IndustryThe global nutraceutical market is integrating Vitamin B12 into a wide range of formulations, from energy-boosting blends and cognitive health products to immune support and sports recovery supplements. Increasing disposable incomes and the shift toward proactive wellness are fueling retail growth across supermarkets, pharmacies, and e-commerce platforms. Market Segmentation Analysis By Cyanocobalamin Type: Injection: Preferred in clinical environments for treating severe deficiencies, neurological disorders, and anemia. Known for rapid absorption and effectiveness in acute cases. Oral: Tablets, capsules, and gummies dominate the consumer market due to convenience, affordability, and wide availability. Spray: A growing category for fast absorption, targeting both the wellness and sports nutrition markets. By Application: Medical Treatment: The largest revenue segment, supported by healthcare providers and prescription-based supplementation. Food Additives: Increasing demand in fortified plant-based beverages, cereals, and packaged health foods. Feed Supplements: Critical in the livestock and poultry sectors to improve animal health and productivity. Others: Includes pharmaceutical integration and cosmetic formulations targeting skin health. Access Complete Data Tables, Forecasts, and Competitor Profiles Here: Regional Outlook: Asia-Pacific Leading the Growth: Asia-Pacific is projected to dominate the market due to: High prevalence of malnutrition & B12 deficiency in younger populations. Government-led nutrition awareness campaigns in India, China, and Southeast Asia. Rising disposable incomes driving health supplement purchases. North America and Europe will continue to hold substantial market shares, driven by advanced healthcare infrastructure, preventive medicine adoption, and high supplement penetration rates. Key Market Trends: B12-Fortified Vegan Foods: Rapid innovation in fortified plant-based products to meet the needs of vegan and vegetarian consumers. Digital Health Integration: AI-driven nutrition platforms and telehealth services are increasingly recommending tailored B12 supplementation plans. E-Commerce Dominance: Direct-to-consumer supplement sales are surging, with subscription models improving retention rates. Multi-Nutrient Formulations: Combining Vitamin B12 with other vitamins and minerals for holistic health benefits. Challenges and Industry Responses: While Vitamin B12 is generally considered safe, excessive intake can cause mild side effects, including skin irritation, headaches, and dizziness in sensitive individuals. Certain medical conditions, such as Leber's hereditary optic neuropathy, require caution. Industry leaders are responding by implementing clear dosage labeling, robust consumer education campaigns, and third-party testing for quality assurance. Request Your Custom Vitamin B12 Market Report – Regional or Country Specific – Get tailored insights for your exact target market. Related Questions You May Find Helpful: Q1. What is the current size of the global Vitamin B12 market? A. The market is valued at approximately USD 288 million in 2024 and is projected to reach USD 444.47 million by 2030, growing at a CAGR of around 7.50%. Q2. Who are the top Vitamin B12 manufacturers globally? A. Major players include Hebei Yufeng Group, BASF Nutrition, Sanofi, Merck & Co., Pfizer Inc., Teva Pharmaceutical Industries Ltd., Mylan N.V., and Mankind Pharma among others. Q3. Which industries use Vitamin B12? A. Key sectors include pharmaceuticals, nutraceuticals, food & beverage, feed supplements, and cosmetics. Q4. Why is demand for Vitamin B12 increasing? A. Rising veganism, increasing vitamin deficiencies, and higher health awareness are driving global demand. Q5. What are the key benefits of Vitamin B12 supplements? A. Supports blood health, DNA synthesis, nerve function, and helps prevent megaloblastic anemia. Q6. Which region leads the Vitamin B12 market? A. Asia-Pacific dominates due to high deficiency rates, rising incomes, and growing vegan/vegetarian populations. Q7. Where can I get a detailed report? A. MarkNtel Advisors offers in-depth Vitamin B12 market analysis with forecasts, segmentation, and competitive intelligence to help businesses make data-driven decisions. Q8. How can I invest in this market? A. Investors can explore partnerships with leading manufacturers, nutraceutical startups, or distribution networks to capitalize on the growing demand. Discover More Market Insights Like This One! – Global Pet Food Packaging Market Research Report: Forecast (2025-2030) - The Global Pet Food Packaging Market size was valued at around USD 11.34 billion in 2024 and is projected to reach USD 15.48 billion by 2030. Along with this, the market is estimated to grow at a CAGR of around 5.32% during the forecast period, i.e., 2025-30. Global Edible Insects Market Research Report: Forecast (2025-2030) - The Global Edible Insects Market size was valued at around USD 1.36 billion in 2024 and is projected to reach USD 6.23 billion by 2030. Along with this, the market is estimated to grow at a CAGR of around 28.87% during the forecast period, i.e., 2025-30. Global Ethnic Food Market Research Report: Forecast (2025-2030) - The Global Ethnic Food Market size was valued at around USD 78.2 billion in 2024 and is projected to reach USD 120.69 billion by 2030. Along with this, the market is estimated to grow at a CAGR of around 7.50% during the forecast period, i.e., 2025-30. Global Craft Beer Market Research Report: Forecast (2025-2030) - The Global Craft Beer Market size was valued at around USD106.4 billion in 2024 and is expected to reach USD179.43 billion by 2030. Global Cargo Drones Market Research Report: Forecast (2025-2030) -The Global Cargo Drones Market size was valued at USD 1.78 Billion in 2024 and is projected to reach USD 9.35 Billion by 2030. Along with this, the market is estimated to grow at a CAGR of around 36% during the forecast period, i.e., 2025-30. About Us – MarkNtel Advisors is a leading consulting, data analytics, and market research firm that provides an extensive range of strategic reports on diverse industry verticals. We being a qualitative & quantitative research company, strive to deliver data to a substantial & varied client base, including multinational corporations, financial institutions, governments, and individuals, among others. We have our existence across the market for many years and have conducted multi-industry research across 80+ countries, spreading our reach across numerous regions like America, Asia-Pacific, Europe, the Middle East & Africa, etc., and many countries across the regional scale, namely, the US, India, the Netherlands, Saudi Arabia, the UAE, Brazil, and several others. Contact Us:MarkNtel AdvisorsOffice No.109, H-159, Sector 63, Noida, Uttar Pradesh-201301, IndiaContact No: +91 8719999009Email: sales@ our Website: Source: Logo: View original content: SOURCE MarkNtel Advisors Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
