Weaver Network unveiled as 'new era' for West Yorkshire public transport
West Yorkshire transport bosses have unveiled new branding for the region's public transport network, pledging a "bold new area".The Weaver Network was launched by Mayor Tracy Brabin and West Yorkshire council leaders at Millennium Square in Leeds.The West Yorkshire Combined Authority (WYCA) said the single branding across the network would make it "easier and more accessible" for passengers.The previous Metro logo - a large 'M' - has been in place since 1974.
Ms Brabin said the region had suffered from a "disjointed, confusing and increasingly hard-to-navigate public transport system" for too long.The new Weaver Network was "a fresh, modern identity", she said.The name was inspired by the region's industrial past, WYCA said, and "visually reflects the cultural fabric of modern-day West Yorkshire".The rebrand follows "extensive work" to explore the area's cultural identity.Poet Laureate Simon Armitage, who helped devise the new brand, said: "I'm West Yorkshire born and bred, a public transport user, a geography graduate and a poet - in many ways it was the perfect invitation."To me, the Weaver Network name symbolises the threads connecting people with places, shuttling to and fro, built on heritage and creating new ties and links."
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