Wearing a thobe on stage, Saudi artist ZezO redefines what global rap can sound and look like

Arab News

19 hours ago

RIYADH: Zeyad Al-Saadi, better known as ZezO, is not just a name in the Saudi music scene. A molecular and cellular biologist by training, he is an artist whose work blends culture, creativity and determination.
'Music has always been my escape,' he told Arab News. 'It's a way to express what I can't put into words.'
Born in Saudi Arabia, Al-Saadi moved to Arizona at 15. 'Living in America helped me see the world through a different lens, but my Saudi roots have always grounded me,' he said.
Over the next 12 years, he immersed himself in American culture while holding tight to his heritage.
His life changed in 2005. After finishing a biology exam early, a classmate from Iraq invited him to a recording studio.
'That day changed everything for me,' Al-Saadi recalled. 'I walked into a recording studio for the first time and felt a rush like never before.'
Zeyad Al-Saadi sees huge potential in the Kingdom's emerging music scene.
By nightfall, he had recorded his first song, rushed to buy basic gear, and started teaching himself rap and audio engineering.
The spark had been there for years. 'Since 1998, I've been captivated by the lyrical brilliance of legends like Rakim, Eminem and Nas,' he said. 'They shaped my style and pushed me to find my voice.'
His sound now fuses traditional influences with modern beats.
As a Saudi artist in a predominantly Western rap scene, he is sometimes underestimated: 'When people hear 'Saudi,' they often put me in a box. They don't expect someone from here to rap, let alone be good at it.'
This assumption— that if it's not coming from the West, it can't be real hip-hop— fuels his passion. He wears a thobe not just to represent his roots but to challenge stereotypes and prove that talent has no borders.
'Saudi Arabia has a voice, and we're just getting started.'
Saudi Arabia has a voice, and we're just getting started.
Zeyad Al-Saadi, Saudi rap artist
Al-Saadi sees huge potential in the Kingdom's emerging music scene. 'There's a hunger and creativity everywhere. I'm always open to collaborating with artists who bring something fresh to the table,' he added.
For the rap artist, music is about learning from each other and growing the scene together. He actively seeks out new artists, keen to explore how their styles can complement his own.
Staying connected with his audience is crucial for Al-Saadi, especially given cultural differences.
'Music cuts through everything — language, background, nationality. When you're honest in your lyrics, people connect,' he explained.
His commitment to staying true to his roots deepens that connection, allowing him to resonate with fans from diverse backgrounds. 'I think my authenticity is what draws people in.'
Social media plays a significant role in promoting his music and message: 'It's changed the game for artists like me. I can drop a verse today, and someone in Brazil might hear it tomorrow.'
The global reach has led to unexpected moments, such as being recognized by American fans at Riyadh airport.
'They had been listening to my music and wanted to know more about my culture. We ended up having a meaningful conversation that turned into a lasting friendship,' he said.
It's no surprise that for Al-Saadi, music isn't just personal expression. It's a bridge.
As he pushes forward, he is determined to open doors for the next generation of Saudi artists.
'Being Saudi is not a limitation; it's a strength ... We have so much to share, and I'm excited to see where this journey takes us.'
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