Guess? and WHP Global Partner With Marcolin for rag & bone Eyewear Line
Guess?, Inc. (NYSE:GES), and WHP Global, co-owners of the New York-based fashion brand rag & bone, have announced a new four-year exclusive licensing deal with Marcolin. Under this agreement, Marcolin—a longtime partner of Guess and a top producer of premium eyewear—will design, manufacture, and distribute a new collection of high-end sunglasses and eyeglasses for rag & bone.
A fashion-forward woman trying on a pair of sunglasses in the store mirror.
Guess?, Inc. (NYSE:GES) has worked with Marcolin since 2013, and in June 2021, the two extended their licensing deal for Guess and Marciano eyewear. That partnership now runs through 2030, reflecting the strong relationship between the companies.
In April 2024, Guess?, Inc. (NYSE:GES), together with WHP Global, finalized its purchase of rag & bone. The upcoming rag & bone eyewear line draws inspiration from urban living, featuring bold, fashion-forward designs as well as more refined styles for everyday use.
Paul Marciano, Guess?, Inc. (NYSE:GES) co-founder and Chief Creative Officer, made the following statement:
"GUESS has been working with the highly talented team from Marcolin for over 30 years on delivering fashionable trend-right eyewear to the market. We are thrilled to expand that partnership to rag & bone further growing the lifestyle of the brand through their expertise, commitment to style and innovation.'
The collection will be sold through rag & bone boutiques, the brand's official website, and select optical retailers and authorized sellers. GES surged by nearly 11% in the past month.
While we acknowledge the potential of GES to grow, our conviction lies in the belief that some AI stocks hold greater promise for delivering higher returns and have limited downside risk. If you are looking for an AI stock that is more promising than GES and that has 100x upside potential, check out our report about this cheapest AI stock. READ MORE: and Disclosure. None.
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