JCPenney Welcomes PROUDLY 's Baby Apparel Collection from Power Couple Gabrielle Union and Dwyane Wade
PLANO, Texas--(BUSINESS WIRE)--Big fashion for the little ones has arrived. JCPenney is teaming up with award-winning actress, NBA Hall of Famer and entrepreneurial co-founders Gabrielle Union and Dwyane Wade to launch an exclusive baby apparel line from PROUDLY. Best known for their trusted baby care products designed to center the needs of diverse families, PROUDLY is now expanding into apparel with high-quality, thoughtfully crafted pieces made with every child – and every parent – in mind.
'We wanted PROUDLY's first step into apparel to be with a partner who truly understands our vision – and JCPenney does,' said Gabrielle Union.
Share
For too long, parents have had to choose between affordability and style. Enter PROUDLY: a vibrant, thoughtfully designed collection that celebrates every baby, every milestone, every moment – at prices that feel almost too good to be true. Launching today, exclusively at JCPenney, PROUDLY delivers joyful, inclusive and irresistibly stylish essentials designed to embrace the real (and messy) magic of parenthood.
'We wanted PROUDLY's first step into apparel to be with a partner who truly understands our vision – and JCPenney does,' said Gabrielle Union. 'It's about representation, quality and celebrating all families. We aim to provide parents options they can trust and feel good about, ensuring every child, regardless of their background, has access to something special.'
The exclusive line features adorable, yet practical essentials that every parent will love, including two-piece sets, cozy footed sleepers, breathable onesies in four soothing colorways, super-soft hooded towels, turbans, sleeveless rompers and playful two-piece beanie sets in two coordinating color combinations – all made from hypoallergenic, baby-friendly fabrics with comfort and style stitched into every detail. (Yes, even tiny real pockets!) A soft, modern color palette and whimsical watercolor safari animal prints add a gentle, imaginative touch to the collection, making each piece as delightful to look at as it is to wear. JCPenney will also feature curated baby care gift sets – perfect for baby showers, new arrivals or everyday essentials.
"At JCPenney, we believe that every parent deserves access to stylish and high-quality baby apparel that reflects their love and commitment to their little ones,' said JCPenney Senior Vice President, General Merchandise Manager, Chris Phillips. 'The PROUDLY collection offers not only beautiful designs but also prioritizes comfort and affordability, ensuring that families can celebrate every cherished moment together without compromise."
The PROUDLY baby apparel line is yet another testament to the retailer's relationship with the iconic couple as it joins the portfolio of Flawless by Gabrielle Union and the SimStyled salon experience – all available at JCPenney.
JCPenney's strong reputation for quality, inclusive design and commitment to making fashion accessible to all perfectly aligns with PROUDLY's mission to deliver the finest for babies. Building on the brand's established leadership in baby care, which includes diverse skincare and haircare offerings, PROUDLY marks an exciting new chapter. This collection embodies the retailer's successful new campaign - Yes, JCPenney! - where high-quality fashion and unbeatable value speak for themselves.
When asked where their baby's clothes are from, parents can now proudly say, 'Yes, JCPenney!'
For further information about PROUDLY and JCPenney's partnership, please visit www.jcpenney.com or contact your local JCPenney.
About JCPenney
JCPenney, part of Catalyst Brands, is the shopping destination for America's diverse, working families. With inclusivity at its core, the Company's product assortment meets customers' everyday needs and helps them commemorate every special occasion with style, quality and value. JCPenney offers a broad portfolio of fashion, apparel, home, beauty and jewelry from national and private brands and provides personal services including salon, portrait and optical. The Company and its 50,000 associates worldwide serve customers where, when and how they want to shop – from jcp.com to more than 650 stores in the U.S. and Puerto Rico.
In 2022, JCPenney celebrated 120 years as an iconic American brand by continuing its legacy of connecting with customers through shopping and community engagement. Please visit JCPenney's Newsroom to learn more and follow JCPenney on Facebook, Instagram, and Twitter.
About PROUDLY
PROUDLY is on a mission to center the needs of today's richly diverse families. The company's skin, hair, and bum care are designed to meet the needs of our littlest loves with moisture-rich goodness, gentle formulas, and 'No Sketchy Stuff.' PROUDLY was co-founded by Gabrielle Union and Dwyane Wade in partnership with A-Frame Brands, and is proud to be Black-owned and run by a diverse group of professionals and parents.
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Yahoo
4 hours ago
- Yahoo
OpenWav Launches AI-Powered Music Platform, Empowering Artists to Earn, Engage, and Build Fan-Driven Movements
Wyclef Jean, Grammy Award-Winning Artist, Joins as Chief Music Officer, Veteran Music Manager Madeline Nelson Tapped as Senior Advisor LOS ANGELES, June 11, 2025--(BUSINESS WIRE)--OpenWav today launched a revolutionary new music platform where artists engage with fans and deliver event ticketing, exclusive merchandise, and digital content experiences — all while valuing creativity and building sustainable careers. As part of its official debut, OpenWav is launching during A2IM Indie Week in New York City, one of the most influential gatherings for the independent music community. To celebrate, the company is hosting a special launch event on Wednesday, June 11, featuring Grammy-winning artist and OpenWav Chief Music Officer Wyclef Jean, OpenWav Co-Founder Jaeson Ma, and music executive Madeline Nelson. The event will introduce the platform to industry leaders, showcasing how OpenWav is redefining the future of independent music through its all-in-one, ad-free, AI-powered model for monetization, fan engagement, and creative ownership. Jaeson Ma, CEO and Co-Founder of OpenWav, said, "The music industry is broken. Most artists can't make a living off streams, and social media rewards clout, not connection. OpenWav was built to change that. We're giving artists the power to monetize their superfans directly, own their audience, and finally build a real, sustainable career doing what they love. No middlemen. No gatekeepers. Just artists in full control." OpenWav's new economic model empowers independent and rising artists to generate meaningful revenue in the face of the current broken model of streaming, social media, and ticketing that commoditizes music and creativity, while generating unlivable payouts. The platform's monetization and community tools also provide valuable insights and analytics, enabling artists to understand their audience better and tailor their content strategy. In early testing, artists generated five figures per week on OpenWav, exceeding what the vast majority of artists earn in a year from streaming. OpenWav integrates music streaming with social commerce, ticketing, and fan communities, allowing artists to build multifaceted campaigns around new music releases and existing catalogues. With OpenWav's robust tools, artists can design premium products with a full design studio using their own artwork (or use Generative AI for album art), bundle physical sales with digital music purchases, and launch exclusive merch drops that drop ship worldwide, with no upfront costs or need for warehousing and fulfillment services. OpenWav handles customer service for the music artists, which is fully integrated into the app experience. Wyclef Jean said, "Coming into this game as a young composer, having a chance to produce for The Fugees, Destiny's Child, and Shakira, just to name a few, my passion has always been about discovering. I really believe deep in my soul that with OpenWav, we are headed back in that direction. The system is currently constructed in a way that prioritizes promotion and algorithms over artistry. But OpenWav does the reverse, putting artists first. This is why I'm energized about what OpenWav is building right now. They're creating a pathway for artists to get discovered, build a solid foundation, and create a sustainable business model for themselves rooted in cultural currency that is true to them. The platform allows them to bypass the gatekeepers, creating a platform built on artistic equity-from events to merch. The future of music we all want to see is right here." Eric Tu, OpenWav Co-Founder and COO, said, "We're not just launching a platform, we're launching a movement to redefine the future of independent music and give rising stars a chance to build superfandom right from the very beginning. We built OpenWav to empower indie artists with tools to gain control of their artistry and superfans." From day one of downloading OpenWav, artists are provided detailed instructions and videos about how to monetize their work using the in-app creator tools and engage with their fans. Later this summer, OpenWav will announce an industry-disrupting discovery competition, offering rising artists the opportunity to share their original songs and receive valuable feedback from leading music industry professionals. Judges will evaluate submissions based on creativity, originality, and overall musical composition. For more information and future updates, follow @openwav_official on social media channels. OpenWav is co-led by media executive, artist, and serial entrepreneur Jaeson Ma, who has a successful track record launching companies including 88rising, EST Studios, Stampede Ventures, East West Ventures, and an early investor in (TikTok) & other consumer tech platforms; and Eric Tu, an award-winning development executive who's worked with major brands including Nike, Beats by Dre and Google. Notable investors include Connect Ventures – a creator economy-focused fund backed by CAA / NEA, Warner Music Group, Goodwater Capital, Soma Capital, SuperScrypt, Dragonfly, Galaxy Interactive, and Animoca Brands. About Wyclef Jean Wyclef Jean, a three-time Grammy-winning producer, actor, and philanthropist, has been a prominent figure in music for over two decades, both as a solo artist with seven albums selling nearly nine million copies and as the founder of the Fugees. The Haitian-born singer-songwriter, who plays multiple instruments, started with The Refugee Camp before launching his solo career in 1997 with "Wyclef Jean Presents the Carnival Featuring the Refugee All-Stars." His subsequent albums explored diverse musical styles and his Haitian heritage. Over the last decade, Jean has also contributed to film and collaborated with numerous rap and R&B artists. About Madeline Nelson Madeline Nelson is an Emmy-nominated producer, Grammy Award-winning artist manager, influential music executive, and women's rights advocate with over three decades of experience shaping the world of music and culture. She is the founder and CEO of the newly formed Purple Cow Innovation, a boutique entertainment agency staffed completely by women, and co-founder of SodoMoodLab, a music jingle/ scoring company. Previously, Madeline has held numerous roles across music and culture spaces, including Head of Independent Label Relations for Amazon Music's Indie Division, SVP at Sony Music Entertainment, and SVP at Donna Karan's Urban Zen Foundation. Madeline Nelson's unique strength lies in her blend of sharp business sense and artistic intuition, driving innovative work across diverse creative fields. She prioritizes integrity and equity, particularly for women, and her mentorship has propelled many into successful careers, solidifying her impact on the industry. About OpenWav OpenWav is a next-generation music platform that empowers artists to monetize and engage their superfan communities, available on the App Store and Google Play Store. OpenWav enables artists to create their own branded products risk-free, while providing world-class proprietary technology tools and global supply chain. View source version on Contacts Media Contact: Natalie Yallouz, natalie@ Ryan Bender, rbender@ Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Business Wire
6 hours ago
- Business Wire
Xsolla and Second Dinner Launch New MARVEL SNAP Web Shop to Enhance Player Experience and Rewards
LOS ANGELES--(BUSINESS WIRE)--Xsolla, a leading global video game commerce company, announces the launch of the rebuilt and officially branded Web Shop for MARVEL SNAP, developed by Second Dinner. Powered by Xsolla's Web Shop for Mobile Games, this next-generation direct-to-player platform delivers a streamlined, rewards-rich experience designed to engage players more deeply while supporting the studio's long-term LiveOps strategy. To celebrate the launch, players worldwide can use the global promo code WEBLAUNCH, now live and fully functional, to unlock special offers and exclusive rewards in the new Web Shop. A secure workaround has been successfully implemented to ensure seamless activation and redemption. The redesigned Web Shop represents an important next chapter for MARVEL SNAP as the studio moves into self-publishing and creates deeper, more direct relationships with its global player base. Built in close collaboration with Xsolla's Expert Team, the shop focuses on player choice, convenience, and exclusive rewards, all aligned with the visual identity and gameplay cadence fans expect from MARVEL SNAP. This upgraded experience introduces several new features and launch-specific offerings: Fully branded UI consistent with MARVEL SNAP's in-game look and feel Personalized promo code redemption, welcome bundles, and web-exclusive offers Integrated LiveOps tools for segmented targeting, timed rewards, and event synchronization Reward systems and seasonal pass alignment to drive engagement Enhanced analytics and A/B testing for real-time performance optimization At launch, players can access a set of limited-time offers, including: A seasonal Web Shop Milestone Track, where players can earn Web Points with every purchase to unlock bonus rewards, such as exclusive variants Boosted Daily Free Claim, granting 200 Credits per day throughout the launch month More web-exclusive promotions are coming soon, designed to deliver recurring offers and unique bundles to reward loyal players 'As we took publishing in-house, one of our top priorities was creating more direct ways to connect with our players and deliver value outside the app stores,' said Matt Wyble, Chief Operating Officer at Second Dinner. 'Xsolla helped us build a Web Shop that feels native to the SNAP experience while giving us the tools to offer better rewards, smarter promotions, and more meaningful engagement.' 'Second Dinner's decision to build a branded, global Web Shop reflects what more developers are discovering: direct-to-player commerce isn't just viable, it's valuable,' said Chris Hewish, Chief Strategy Officer at Xsolla. 'From seamless payments to real-time optimization tools, this collaboration showcases what happens when powerful technology meets passionate game makers.' Key benefits at launch include support for over 1,000 localized payment methods through Xsolla Pay Station, LiveOps tools, continuous content updates synchronized with in-game events, and a dedicated optimization team to ensure long-term performance. To explore the MARVEL SNAP Web Shop and redeem your WEBLAUNCH code starting June 11, visit: To learn more about building a branded Web Shop, visit: About Xsolla Xsolla is a leading global video game commerce company with a robust and powerful set of tools and services designed specifically for the industry. Since its founding in 2005, Xsolla has helped thousands of game developers and publishers of all sizes fund, market, launch, and monetize their games globally and across multiple platforms. As an innovative leader in game commerce, Xsolla's mission is to solve the inherent complexities of global distribution, marketing, and monetization to help our partners reach more geographies, generate more revenue, and create relationships with gamers worldwide. Headquartered and incorporated in Los Angeles, California, with offices in London, Berlin, Seoul, Beijing, Kuala Lumpur, Raleigh, Tokyo, Montreal, and cities around the world. For more information, visit About Second Dinner Second Dinner is an award-winning independent game development studio founded in 2018 by veteran game developers and pioneers in the collectible card game genre. Its debut title, MARVEL SNAP, has earned 18 major awards, including Mobile Game of the Year from both The Game Awards and DICE, Best Strategy Game from IGN, and the prestigious Apple Design Award for Innovation. About Marvel MARVEL is one of the world's most prominent entertainment brands, built on an unparalleled library of iconic characters and stories that have shaped pop culture for 85 years. The MARVEL brand spans entertainment, including film, television, publishing, licensing, games, live events, digital media, and more. For more information, visit © 2025 MARVEL
Yahoo
7 hours ago
- Yahoo
Lexon and Jeff Koons Collaborate to Revolutionize Art with Technology
Introducing the Balloon Dog Speaker and the Balloon Dog Lamp: two innovative editions imagined with The Broad, designed to inflate iconic art into everyday life. PARIS, June 11, 2025--(BUSINESS WIRE)--Lexon is proud to announce a historic collaboration with Jeff Koons, unveiling the Balloon Dog Speaker and Balloon Dog Lamp: two reimagined, sculptural objects that merge art and technology in an unprecedented way. These official editions envisioned with The Broad in Los Angeles bring the playful spirit of Koons' iconic art into homes worldwide. Pre-orders for this collection will be available starting June 17, 2025, exclusively on with limited supply. A Transparent Fusion of Art and Function The Balloon Dog Speaker and Balloon Dog Lamp expand Jeff Koons' iconic Balloon Dog into new, everyday objects, using a high-quality translucent material that echoes its signature curves and captivating presence. Originally conceived in the 1990s, Koons' Balloon Dog is one of the most recognized symbols of contemporary art. Now, in partnership with Lexon, this masterpiece has been 'inflated' with technology, giving rise to functional and accessible objects. The transformation of Koons' Balloon Dog into a tech-powered object is a remarkable feat of engineering, with over 50,000 hours dedicated to perfecting every detail. Conceived as a true acoustic art piece equipped with Bluetooth 5.0 technology, the Balloon Dog speaker delivers 360° high-fidelity sound with exceptional richness and depth. Its enveloping soundscape is born from the harmonious alliance of six ultra-precise active drivers and four finely tuned passive radiators, meticulously crafted to elevate the low frequencies. Every note fills the space with rare sensory intensity, transforming each moment into a deeply immersive listening experience. Packed with built-in microphones, it supports hands-free calls through your connected device, offering a fun and practical way to enjoy your Balloon Dog Speaker. Thanks to True Wireless Stereo (TWS) technology, two Balloon Dog Speakers can be paired to create an expansive stereo soundstage, offering greater depth, and a more powerful audio presence. The Balloon Dog Lamp harnesses advanced multicolor lighting through nearly 400 integrated LEDs, delivering up to 200 lumens of brightness. It offers a wide selection of hues including warm and cold white, blue, magenta, green, orange, and more, allowing users to tailor the lighting to any setting. More than illumination, it offers a dynamic play of light, empowering users to shape the atmosphere and mood of any space with precision and elegance. With Lexon's proprietary 'Easy Sync' technology, the Balloon Dog Lamp offers a next-level lighting experience, allowing you to connect and synchronize an infinite number of Balloon Dog Lamps in color and brightness effortlessly. Whether placed in different corners of a room or side by side for a striking visual effect, the Balloon Dog Lamps instantly sync together, creating a perfectly coordinated ambiance. Both objects share the same sculptural dimensions of 11 inches / 28cm height and 2 pounds / 900 gr of technology are crafted for durability and everyday use. This collaboration merges artistic heritage with technological innovation, transforming an iconic artwork into functional design with purpose, presence, and everyday relevance. "I'm excited about this new collaboration with Lexon, which has transformed Balloon Dog. The Balloon Dog Lamp has a wide range of vibrant colors, while the Balloon Dog Speaker surrounds us with immersive sound. The two objects are an exciting way for Balloon Dog to enter into our daily lives where art, design, and technology come together," says Jeff Koons. "Our creative alliance with Jeff Koons marks a historic moment for Lexon. It is both an honor and a milestone to bring together our passion for design and technology through a bold reimagining of Balloon Dog, one of the most iconic artworks of our time. This collaboration challenged us to go beyond form and function, crafting pieces that are not only innovative, but emotionally resonant; designed to be lived with, used daily, and cherished as true pieces of art. Through these two new Editions, we proudly reaffirm Lexon's mission as a Maison de Design Française: to make timeless, high-quality design accessible to all, offering everyday objects that elevate life through beauty and purpose," says Boris Brault, CEO of Lexon. Exclusive, Certified Authenticity Each piece is engraved with Jeff Koons' signature under its front paws and comes with a certificate of authenticity. To further solidify its exclusivity, both the certificate and the packaging feature a hologram, reinforcing authentication and enhancing its collectible value. The Balloon Dog Speaker and Balloon Dog Lamp are produced in a limited supply, with pre-orders starting exclusively on beginning June 17 2025. Shipping for pre-orders will start in October 2025. An Immersive Journey Through Augmented Reality To further elevate this artistic and technological experience, Lexon has unveiled an augmented reality (AR) feature that allows everyone to preview the Balloon Dog Lamp and Balloon Dog Speaker directly in their own space. This immersive tool enables users to visualize the pieces in real scale and context, bringing the essence of the collaboration into their homes and daily lives. By merging digital innovation with iconic design, the AR experience makes interacting with art more personal, accessible, and playful. A Historic Collaboration with The Broad and The Shop at The Broad As part of this collaboration, the Balloon Dog Speaker and Balloon Dog Lamp will be showcased for the first time at The Shop at The Broad on September 20, 2025, celebrating the museum's 10th anniversary. The Broad, home to the original Balloon Dog sculpture, continues its mission to democratize art, making it accessible and meaningful beyond gallery walls. This partnership with Lexon enables the fusion of cutting-edge technology with iconic art, providing the public with a tangible, everyday connection to Koons' creations. From September 20 to October 20 2025, the Balloon Dog Speaker and Balloon Dog Lamp will be available for an exclusive one-month sale at The Shop at The Broad, both in-store and online, offering visitors another unique opportunity to see and purchase these limited-edition pieces. First Pre-order Details Pre-order Launch: June 17, 2025, starting exclusively on Price: 750 $/€ per unit (Speaker or Lamp) Shipping Start: October 2025 Pre-order Limits: 2 units per product, per customer Worldwide Availability: Pre-orders available internationally About Lexon Since its foundation in 1991, Lexon has relentlessly pushed boundaries and created a difference in the world of design, all while staying true to its commitment of making small objects useful, beautiful, innovative, and affordable. Whether in home, office, leisure, or travel accessories, Lexon has established a unique relationship with creativity and partnered with the best designers around the world to create timeless collections of lifestyle products, sold at million pieces every year. Today, with more than 30 years of existence, +250 awards, collaborations with some of the most renowned designers, a retail presence in 90 countries across the Globe, Lexon has truly established itself as an iconic French design brand. About Jeff Koons Jeff Koons is a leading contemporary artist known for transforming everyday objects into bold, reflective sculptures that engage with art history and modern culture. Born in 1955 in York, Pennsylvania, he studied at the Maryland Institute College of Art and the School of the Art Institute of Chicago. Since his first solo exhibition in 1980, his work has been showcased globally in major institutions like MoMA, the Guggenheim, and Tate and of course, The Broad. Koons' iconic pieces, including Balloon Dog, Rabbit, and Puppy, explore themes of self-acceptance and transcendence. His monumental floral sculptures and mirror-finished stainless steel works challenge perceptions of materiality and craftsmanship. Honored internationally, Koons has received the Légion d'Honneur from France and the U.S. Department of State's Medal of the Arts. He has also contributed to cultural diplomacy and child protection efforts through the Koons Family International Law and Policy Institute. About The Broad The Broad's mission is to make contemporary art accessible to the widest possible audience. Founded in 2015 on Grand Avenue in downtown Los Angeles by philanthropists Eli and Edythe Broad, the museum offers free general admission and presents an active program of special exhibitions and innovative live events, all within a landmark building designed by Diller Scofidio + Renfro. The Broad is home to the Broad collection, one of the world's leading collections of postwar and contemporary art, which continues to grow as new artists and artworks are added. The museum is the headquarters of The Broad Art Foundation's worldwide lending library, which has been loaning collection works to museums around the world since 1984. An expansion of the museum will open before the 2028 summer Olympics in Los Angeles, creating even greater public access. View source version on Contacts Annabel Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
