Latest news with #PROUDLY
Time of India
19-05-2025
- Entertainment
- Time of India
Dwyane Wade's heartfelt reaction to Gabrielle Union's new post says a lot about the love they have for one another
Dwyane Wade and Gabrielle Union tied the knot in 2014.(Image via Johnny Nunez/Getty) Dwyane Wade , the NBA legend, and his wife, popular Hollywood actress, Gabrielle Union could easily be one of the most loved power couples in the world. The two have supported each other through their demanding careers and have now stepped into anew category in their successful venture named PROUDLY. Recently, Gabrielle Union made a post regarding this and Dwyane Wade's reaction to it is heartwarming and says a lot about their partnership. Dwyane Wade's heartfelt reaction to his wife, Gabrielle Union's post, says a lot about their marriage A few days ago, Dwyane Wade's wife, Gabrielle Union took to her Instagram to announce that their brand, PROUDLY, is now venturing into a new venture - apparel for babies. The famous Hollywood actress, Gabrielle Union, looked stunning in a white coord set as she announced that their baby apparel collection would be available exclusively at JCPenney. The caption for the post reads as, 'soft. thoughtful. made with love. a little something for the babies drops May 15 at JCPenney 🤍' Dwyane Wade commented, '❤️❤️❤️' on his wife's post and fans are here for it. A fan wrote, 'Congratulations!', while another fan commented, 'This is amazing! 😍' In a statement to thebump . com, Gabrielle Union spoke about how JCPenney fits with their brand's purpose. The famous actress said, 'We wanted PROUDLY's first step into apparel to be with a partner who truly understands our vision – and JCPenney aim to provide parents options they can trust and feel good about, ensuring every child, regardless of their background, has access to something special.' PROUDLY was launched in 2022, 8 years after Dwyane Wade and Gabrielle Union tied the knot and the brand has already become a known name in all households. It seems like the power couple is now aiming for a greater purpose with their famous brand. While Dwyane Wade is spending his time raising more awareness about his fight against cancer, recently his wife, Gabrielle Union spoke about her initial struggle in Hollywood in an Apple TV+ documentary, Number One on the Call Sheet. Gabrielle Union said, "When you have a more coarse grade of hair, when you have melanin, thicker nose, wider nose, wider lips, you're not considered, you know, a classic beauty'. However, the actress has constantly proved everyone wrong and is one of the most successful actresses in the industry today. Also Read: Jalen Brunson greets Stephen A. Smith but snubs famous rapper Fat Joe after Knicks' playoff win over Celtics and fans are shocked Get IPL 2025 match schedules , squads , points table , and live scores for CSK , MI , RCB , KKR , SRH , LSG , DC , GT , PBKS , and RR . Check the latest IPL Orange Cap and Purple Cap standings.
Yahoo
15-05-2025
- Entertainment
- Yahoo
Gabrielle Union And Dwyane Wade's Baby Brand Is More Than Cute, It's Purpose-Driven
Watch out, Gerber babies. and are entering the baby fashion game, and they're doing it in serious style. The power couple just launched an exclusive baby apparel line under their PROUDLY brand, and it officially dropped May 15 at . Known for creating baby care products for melanin-rich skin, PROUDLY is now expanding into clothing, and the result is a joyful, inclusive, and irresistibly cute collection designed to make stylish, high-quality babywear accessible to every family, including Gabrielle Union and Dwyane Wade's. Back in 2022, the Wades spoke on their brand's expansion to Target, explaining, 'Inspired by our daughter Kaavia, we set out to create baby care products formulated specially for babies with melanated skin." They added, "Through our partnership with Target, [the] products will now be widely available to more communities, parents and caretakers. We are so grateful to be partnering with Target, which is aligned with our mission to embrace and celebrate babies of color.' Now, they are teaming up with another well-known company: JCPenney. 'We wanted PROUDLY's first step into apparel to be with a partner who truly understands our vision, and JCPenney does,' Gabrielle Union said in a statement via a press release shared with The Blast. 'It's about representation, quality and celebrating all families." She added, "We aim to provide parents options they can trust and feel good about, ensuring every child, regardless of their background, has access to something special.' The "Bring It On" star is a stepmom to Wade's children Zaire, 23, Dahveon, 21, Zaya, 17, and Xavier, 11, and mom to 6-year-old Kaavia. The PROUDLY line is all about the real (and yes, sometimes messy) magic of parenthood. Featuring two-piece sets, footed sleepers, breezy onesies, soft hooded towels, baby turbans, sleeveless rompers, and adorable beanie sets, the collection is made with hypoallergenic, breathable fabrics designed to be gentle on every baby's skin. There's even room for tiny real pockets, because fashion starts young. And in case you're wondering, yes, the prints are that cute. The line includes a vibrant color palette and whimsical watercolor animal prints that not only pop in Instagram photos but are also designed to complement a wide range of skin tones. It's stylish, functional, and inclusive, just like everything Gabrielle and Dwyane do. Launching exclusively at JCPenney, the line is available online and in select stores starting today. And with prices that 'feel almost too good to be true,' parents no longer have to choose between affordability and style. 'At JCPenney, we believe that every parent deserves access to stylish and high-quality baby apparel that reflects their love and commitment to their little ones,' Chris Phillips, Senior Vice President and General Merchandise Manager at JCPenney, said. 'The PROUDLY collection offers not only beautiful designs but also prioritizes comfort and affordability, ensuring that families can celebrate every cherished moment together without compromise.' The launch also marks another chapter in JCPenney's expanding partnership with the iconic couple. PROUDLY's baby line joins an impressive portfolio already available at JCPenney, including Flawless by Gabrielle Union and the SimStyled salon experience, further solidifying the retailer's commitment to representation, quality, and inclusivity. JCPenney's ongoing 'Yes, JCPenney!' campaign, designed to spotlight the brand's mix of style, value, and accessibility, finds its perfect match in PROUDLY's mission. Together, they're redefining what it means to shop for baby essentials by offering fashion-forward designs with real-world practicality. PROUDLY was created with one goal in mind: to put the needs of today's beautifully diverse families front and center. From skin and hair care to diaper-time essentials, the brand delivers gentle, moisture-packed products made with clean, trustworthy ingredients, aka 'No Sketchy Stuff.' Co-founded by Gabrielle Union and Dwyane Wade in partnership with A-Frame Brands, PROUDLY is proudly Black-owned and operated by a diverse team of parents and professionals who get it. So if you're shopping for a new arrival, building your baby registry, or simply refreshing your little one's wardrobe, PROUDLY is bringing the heat. And the next time someone asks where that adorable romper came from? You can smile and say, 'Yes, JCPenney.'
Yahoo
15-05-2025
- Entertainment
- Yahoo
JCPenney Welcomes PROUDLY's Baby Apparel Collection from Power Couple Gabrielle Union and Dwyane Wade
The exclusive collection features high-quality apparel that stops strollers in their tracks PLANO, Texas, May 15, 2025--(BUSINESS WIRE)--Big fashion for the little ones has arrived. JCPenney is teaming up with award-winning actress, NBA Hall of Famer and entrepreneurial co-founders Gabrielle Union and Dwyane Wade to launch an exclusive baby apparel line from PROUDLY. Best known for their trusted baby care products designed to center the needs of diverse families, PROUDLY is now expanding into apparel with high-quality, thoughtfully crafted pieces made with every child – and every parent – in mind. For too long, parents have had to choose between affordability and style. Enter PROUDLY: a vibrant, thoughtfully designed collection that celebrates every baby, every milestone, every moment – at prices that feel almost too good to be true. Launching today, exclusively at JCPenney, PROUDLY delivers joyful, inclusive and irresistibly stylish essentials designed to embrace the real (and messy) magic of parenthood. "We wanted PROUDLY's first step into apparel to be with a partner who truly understands our vision – and JCPenney does," said Gabrielle Union. "It's about representation, quality and celebrating all families. We aim to provide parents options they can trust and feel good about, ensuring every child, regardless of their background, has access to something special." The exclusive line features adorable, yet practical essentials that every parent will love, including two-piece sets, cozy footed sleepers, breathable onesies in four soothing colorways, super-soft hooded towels, turbans, sleeveless rompers and playful two-piece beanie sets in two coordinating color combinations – all made from hypoallergenic, baby-friendly fabrics with comfort and style stitched into every detail. (Yes, even tiny real pockets!) A soft, modern color palette and whimsical watercolor safari animal prints add a gentle, imaginative touch to the collection, making each piece as delightful to look at as it is to wear. JCPenney will also feature curated baby care gift sets – perfect for baby showers, new arrivals or everyday essentials. "At JCPenney, we believe that every parent deserves access to stylish and high-quality baby apparel that reflects their love and commitment to their little ones," said JCPenney Senior Vice President, General Merchandise Manager, Chris Phillips. "The PROUDLY collection offers not only beautiful designs but also prioritizes comfort and affordability, ensuring that families can celebrate every cherished moment together without compromise." The PROUDLY baby apparel line is yet another testament to the retailer's relationship with the iconic couple as it joins the portfolio of Flawless by Gabrielle Union and the SimStyled salon experience – all available at JCPenney. JCPenney's strong reputation for quality, inclusive design and commitment to making fashion accessible to all perfectly aligns with PROUDLY's mission to deliver the finest for babies. Building on the brand's established leadership in baby care, which includes diverse skincare and haircare offerings, PROUDLY marks an exciting new chapter. This collection embodies the retailer's successful new campaign - Yes, JCPenney! - where high-quality fashion and unbeatable value speak for themselves. When asked where their baby's clothes are from, parents can now proudly say, "Yes, JCPenney!" For further information about PROUDLY and JCPenney's partnership, please visit or contact your local JCPenney. About JCPenney JCPenney, part of Catalyst Brands, is the shopping destination for America's diverse, working families. With inclusivity at its core, the Company's product assortment meets customers' everyday needs and helps them commemorate every special occasion with style, quality and value. JCPenney offers a broad portfolio of fashion, apparel, home, beauty and jewelry from national and private brands and provides personal services including salon, portrait and optical. The Company and its 50,000 associates worldwide serve customers where, when and how they want to shop – from to more than 650 stores in the U.S. and Puerto Rico. In 2022, JCPenney celebrated 120 years as an iconic American brand by continuing its legacy of connecting with customers through shopping and community engagement. Please visit JCPenney's Newsroom to learn more and follow JCPenney on Facebook, Instagram, and Twitter. About PROUDLY PROUDLY is on a mission to center the needs of today's richly diverse families. The company's skin, hair, and bum care are designed to meet the needs of our littlest loves with moisture-rich goodness, gentle formulas, and "No Sketchy Stuff." PROUDLY was co-founded by Gabrielle Union and Dwyane Wade in partnership with A-Frame Brands, and is proud to be Black-owned and run by a diverse group of professionals and parents. View source version on Contacts Media Contact: JCPenney Mediajcpnews@ Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Business Wire
15-05-2025
- Entertainment
- Business Wire
JCPenney Welcomes PROUDLY 's Baby Apparel Collection from Power Couple Gabrielle Union and Dwyane Wade
PLANO, Texas--(BUSINESS WIRE)--Big fashion for the little ones has arrived. JCPenney is teaming up with award-winning actress, NBA Hall of Famer and entrepreneurial co-founders Gabrielle Union and Dwyane Wade to launch an exclusive baby apparel line from PROUDLY. Best known for their trusted baby care products designed to center the needs of diverse families, PROUDLY is now expanding into apparel with high-quality, thoughtfully crafted pieces made with every child – and every parent – in mind. 'We wanted PROUDLY's first step into apparel to be with a partner who truly understands our vision – and JCPenney does,' said Gabrielle Union. Share For too long, parents have had to choose between affordability and style. Enter PROUDLY: a vibrant, thoughtfully designed collection that celebrates every baby, every milestone, every moment – at prices that feel almost too good to be true. Launching today, exclusively at JCPenney, PROUDLY delivers joyful, inclusive and irresistibly stylish essentials designed to embrace the real (and messy) magic of parenthood. 'We wanted PROUDLY's first step into apparel to be with a partner who truly understands our vision – and JCPenney does,' said Gabrielle Union. 'It's about representation, quality and celebrating all families. We aim to provide parents options they can trust and feel good about, ensuring every child, regardless of their background, has access to something special.' The exclusive line features adorable, yet practical essentials that every parent will love, including two-piece sets, cozy footed sleepers, breathable onesies in four soothing colorways, super-soft hooded towels, turbans, sleeveless rompers and playful two-piece beanie sets in two coordinating color combinations – all made from hypoallergenic, baby-friendly fabrics with comfort and style stitched into every detail. (Yes, even tiny real pockets!) A soft, modern color palette and whimsical watercolor safari animal prints add a gentle, imaginative touch to the collection, making each piece as delightful to look at as it is to wear. JCPenney will also feature curated baby care gift sets – perfect for baby showers, new arrivals or everyday essentials. "At JCPenney, we believe that every parent deserves access to stylish and high-quality baby apparel that reflects their love and commitment to their little ones,' said JCPenney Senior Vice President, General Merchandise Manager, Chris Phillips. 'The PROUDLY collection offers not only beautiful designs but also prioritizes comfort and affordability, ensuring that families can celebrate every cherished moment together without compromise." The PROUDLY baby apparel line is yet another testament to the retailer's relationship with the iconic couple as it joins the portfolio of Flawless by Gabrielle Union and the SimStyled salon experience – all available at JCPenney. JCPenney's strong reputation for quality, inclusive design and commitment to making fashion accessible to all perfectly aligns with PROUDLY's mission to deliver the finest for babies. Building on the brand's established leadership in baby care, which includes diverse skincare and haircare offerings, PROUDLY marks an exciting new chapter. This collection embodies the retailer's successful new campaign - Yes, JCPenney! - where high-quality fashion and unbeatable value speak for themselves. When asked where their baby's clothes are from, parents can now proudly say, 'Yes, JCPenney!' For further information about PROUDLY and JCPenney's partnership, please visit or contact your local JCPenney. About JCPenney JCPenney, part of Catalyst Brands, is the shopping destination for America's diverse, working families. With inclusivity at its core, the Company's product assortment meets customers' everyday needs and helps them commemorate every special occasion with style, quality and value. JCPenney offers a broad portfolio of fashion, apparel, home, beauty and jewelry from national and private brands and provides personal services including salon, portrait and optical. The Company and its 50,000 associates worldwide serve customers where, when and how they want to shop – from to more than 650 stores in the U.S. and Puerto Rico. In 2022, JCPenney celebrated 120 years as an iconic American brand by continuing its legacy of connecting with customers through shopping and community engagement. Please visit JCPenney's Newsroom to learn more and follow JCPenney on Facebook, Instagram, and Twitter. About PROUDLY PROUDLY is on a mission to center the needs of today's richly diverse families. The company's skin, hair, and bum care are designed to meet the needs of our littlest loves with moisture-rich goodness, gentle formulas, and 'No Sketchy Stuff.' PROUDLY was co-founded by Gabrielle Union and Dwyane Wade in partnership with A-Frame Brands, and is proud to be Black-owned and run by a diverse group of professionals and parents.
