Cooper's Hawk Winery & Restaurant Celebrates 20 Years With Exciting Wine Tasting

Forbes

02-04-2025

Behind the Label lineup
In celebration of its 20th anniversary, Cooper's Hawk Winery & Restaurant is launching its first-ever blind tasting experience. Aptly named, Behind the Label, this experience will take place the entire month of April at all 68 locations across the country.
As the largest wine club in the country, Cooper's Hawk was founded in 2005 and is known to be a highly experiential brand, with a wide array of delightfully approachable wines. It was also the first concept outside of wine country to combine a restaurant-winery with a Napa-style tasting room and specialty retail under one roof.
'As we celebrate 20 years of crafting exceptional experiences, I'm filled with immense gratitude for the journey that brought us here,' says Tim McEnery, CEO and founder of Cooper's Hawk. 'What began as a passion for food, wine and hospitality has blossomed into something far more meaningful—a platform for genuine human connection.'
McEnery opened the first Cooper's Hawk Winery & Restaurant at the age of 29. Since that time, he has established one of the fastest growing, highest affinity brands in the United States, and Cooper's Hawk has grown to 68 restaurants and tasting rooms across 12 states. McEnery's visionary leadership and dedication to a community-based philosophy have created a unique blend of food, wine and hospitality, fostering a culture of inclusion.
For $12 you can taste 8 wines this month at Cooper's Hawk Winery & Restaurant
In celebration of even more connection, the Behind the Label offering comes at a very affordable price point — making it inclusive for everyone (over 21 years old, of course). For just $12, guests can participate in the wine tasting at each location's tasting bar. This tasting adventure features eight wines and four of the wines are poured blind. It's a playful, educational twist on traditional tastings, that invites guests to sharpen their skills and explore new wines. Plus exciting prizes will be awarded at the end of the month including a Caribbean cruise with Virgin Voyages, a private dinner with celebrity chef Curtis Stone, and dinner for two for a year at Cooper's Hawk.
"Blind wine tasting is an adventure for the senses—without labels or preconceptions, you focus purely on the aromas, flavors, and textures in the glass,' explains Emily Wines, Master Sommelier at Cooper's Hawk. 'To prepare for our Behind the Label blind tasting experience, come with an open mind and a curious palate—trust your senses, explore each sip, and discover wine in a whole new way."
The tasting experience ends with a fun video created by Wines that reveals exact what's behind the label. No need to guess the wines correctly to win—guests just need to participate and scan a QR code to enter after you've completed your tasting. Head to your local Cooper's Hawk Winery & Restaurant between now and April 30th to participate.
Whether you guys correctly or not, you can enter to win big prizes
'For two decades, we've had the privilege of being present at life's most cherished moments, watching strangers bond over bottles, and families start new traditions around our tables,' says McEnery. 'This milestone isn't just about our growth as a brand, but about the countless relationships we've helped nurture. Looking ahead, I'm energized by the opportunities to expand our reach while remaining true to our founding purpose: creating spaces and experiences that bring people together in celebration of love, legacy and life itself."