MoEngage Launches RCS as an Engagement Channel

Martechvibe

16-04-2025

RCS for business also provides the flexibility to revoke messages and utilise fallback options to other channels, including SMS, ensuring seamless communication and maximising reach.
MoEngage, an insights-led customer engagement platform, has launched native support for RCS for Business, which enables businesses to send rich and interactive messages to users through the native Messages application on Android and in select markets Apple devices. This native integration provides a seamless experience for marketers to leverage RCS's advanced and interactive capabilities within the MoEngage platform.
Marketers can leverage rich single-card messages that contain verified branding,rich media, action-driven messaging and various actionable buttons (Link redirect, Click to call, Location, etc.) for enhanced campaign engagement. RCS as a channel offers measurable business metrics at every step, including read rates and clicks, allowing marketers to optimise performance with data-driven insights.
RCS for business also provides the flexibility to revoke messages and utilise fallback options to other channels, including SMS, ensuring seamless communication and maximising reach. This integration promises higher read and response rates, making it a powerful tool for driving impactful customer engagement.
ALSO READ: Chat apps Gaining Favour with Consumers
With MoEngage's advanced AI-powered personalisation and orchestration capabilities, deep segmentation and omnichannel prowess: Retailers can drive direct sales with personalised product carousels, showcasing relevant product information and facilitating in-message purchases.
Travel companies can optimise customer journeys through real-time updates, integrated booking functionalities, and interactive destination guides with embedded maps.
Financial institutions can build trust with secure transaction alerts, personalised investment advice, and account statements delivered via verified RCS, minimising fraud risks.
Ecommerce platforms can boost loyalty through real-time rich order confirmations with delivery tracking, personalised product recommendations, and post-purchase surveys, enhancing customer satisfaction.
'Consumers today want more interactive, engaging, and relevant communications from their favorite brands. Our partnership with Google RCS underscores our commitment to make brands more customer centric by enabling marketers to use modern channels to engage with their customers,' said Raviteja Dodda, CEO & Co-Founder of MoEngage.
'By integrating Google RCS, MoEngage empowers brands to deliver truly engaging and personalised experiences, enhancing customer loyalty and driving higher conversion rates,' said Sanjay Kupae, Head of Partnerships at MoEngage.
ALSO READ: Aarki Unveils The Retention Radar 2025 Report
The Martechvibe team works with a staff of in-house writers and industry experts.
View More customer engagementMoEngageRCSRCS for BusinessRCS Messaging
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Liferay DXP helps marketers deliver personalised and connected digital experiences across a broad range of channels, including customer portals, websites, intranets, mobile apps, and connected devices. It offers intuitive CMS, user analytics, and site management tools that businesses need to launch, test and optimise digital experiences for faster go-to-market.
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Powered by IBM Consulting, IBM iX offers a composable DXP, providing a comprehensive solution to make enterprises' systems future-ready. Utilising its data-driven insights and intelligent workflows, marketers can design and deliver human-centred experiences across the customer lifecycle.
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HCL Digital Experience (DX), forms part of a wider HCL Customer Experience (CX) product portfolio, offering core capabilities such as content management, DAM, CDP called Signals, and low-code application development. It provides services in government, life sciences, insurance, financial services, and other verticals.
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Contentstack is a headless CMS and Composable Digital Experience Platform (DXP) solution provider that helps marketers gain a competitive edge. It recently launched into Google Cloud Marketplace, and is also available on Microsoft Azure and AWS. It seamlessly enables mid-market brands to adopt its omnichannel campaign engine to drive higher conversions and sales.
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Bloomreach Commerce Experience Cloud provides businesses an edge with its modular capabilities: Content Management System (CMS), Discovery features for search and merchandising optimisation, and Engagement tools such as Customer Data Platforms (CDP) for personalisation and analytics.
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Adobe Experience Cloud offers a comprehensive set of services specifically designed to address the day-to-day requirements for personalised customer experience at scale. Its platform helps manage different digital content and assets to improve customer satisfaction. Some of its products include Adobe Gen Studio, Experience Manager Sites, Real-time CDP, and Marketo Engage.
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Acquia offers DXP solutions, comprising of two main elements: Acquia Drupal Cloud and Acquia Marketing Cloud. It can be accessed in both platform-as-a-service (PaaS) and software-as-a-service (SaaS) with additional components such as Site Factory for multisite management, digital asset management (DAM), CDP, personalisation, and Campaign Studio.
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