Wikipedia wants you to wear your love for an open internet on your sleeve
If you've always wanted to donate to Wikipedia but needed an extra nudge to do so, a new capsule collection by the German fashion brand Armedangels could be that reason.
To mark Wikipedia's forthcoming 25th anniversary next year, Armedangels designed a 14-piece collection that turns design features from the Wikipedia user interface and experience into brand elements. Its signature bright cobalt blue, called 'hyperlink blue,' is a key color, along with white and yellow core colors. One design, featured on a T-shirt and sweatshirt, uses an iconic 1972 image of Earth called 'Blue Marble' that was taken during the Apollo 17 mission and is in the public domain.
A text excerpt from 'The Blue Marble' Wikipedia page is below the image, which is one of the most widely reproduced images in the world and 'celebrates the freedom of knowledge,' according to the product description. Wikipedia's serif 'W' logo is featured throughout. The collection is available now via the Armedangels website.
The Armedangels x Wikipedia collection includes items that equate knowledge to progress, with shirts promoting freedom, peace, and equality. Ball caps with slogans like 'Open Source of Information' and 'Yes, I know,' are fan merch for people who love going down multi-tab Wikipedia rabbit holes. The items range in price from about $16 for socks, $48 for hats, $57 for T-shirts, and $114 for sweatshirts.
The nonprofit Wikimedia Foundation—which also operates tools like Wikimedia Commons and Wikibooks—saw annual revenue of more than $180 million in 2024, more than $170 million of which came from donations (though it says just 2% of Wikipedia readers donate). Some hypebeast apparel might be able to nominally improve that percentage, and it comes as the site itself has become a political lightning rod, facing increasing attacks from some on the right.
Armedangels says every piece is made from 100% recycled material, and 12% of sales proceeds go to the Wikimedia Foundation. It's 'sustainability meets free knowledge,' as the fashion brand says. 'Because when we know better, we do better.'
Like the pro-reading, anti-book-ban capsule collection for Penguin Random House by Online Ceramics, Armedangels x Wikipedia lends street-fashion cred to book smarts—and it raises money for valuable education resources at a time when anti-intellectualism is on the rise, and our information ecosystem has become especially polluted.
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