Hashtag Orange hires Ankush Bhandarkar as media director
Integrated marketing agency
Hashtag Orange
has announced the appointment of
Ankush Bhandarkar
as its director -
media
, based out of its Mumbai office. This strategic hire underscores the Gurugram-headquartered agency's commitment to expanding its regional footprint and deepening its media expertise to meet the growing demand for integrated media solutions.
Bhandarkar brings over a decade of rich experience in digital marketing, having held significant leadership roles at prominent agencies. His career highlights include serving as Associate Media Director at FoxyMoron, where he managed key accounts such as AO Smith and Vedant Fashions, and earned the 'Digital Rising Star' award for his innovative approach. Prior to that, as an Assistant Manager at iProspect (part of the Dentsu global network), he developed impactful
media strategies
for major clients like HDFC Bank and PNB MetLife. He also managed comprehensive media strategies for Pidilite during his tenure as a Full-Stack Integrated Media Planner at Madison Media.
In his new role, Bhandarkar will lead a growing media team, focusing on delivering impactful, result-driven campaigns for clients. His seasoned perspective and strategic insights are expected to be pivotal in achieving measurable outcomes through data-led planning and optimizing media investments, ensuring alignment with client business goals. A key responsibility will also be to strengthen team capabilities and support Hashtag Orange's broader media expansion with strong, future-ready talent.
Ankush Vij, Co-Founder & Vice President - Media, Hashtag Orange, Gurugram, expressed his enthusiasm for the new addition, stating, "We're focused on our long-term vision to deepen media expertise by building an ecosystem of leaders who pair big-picture thinking with operational excellence and precision. Ankush's ability to think strategically while delivering results makes him an ideal fit for where we're headed as an agency."
Umeish Shashidharan, Vice President - Media, Hashtag Orange, Mumbai, added, "As audiences evolve, so must media, and that demands agility and insight to meet in the middle. Our aim isn't just to deliver performance, but to drive enduring strategic value. Ankush exemplifies this mindset and we're confident his leadership will help us set new industry standards."
Known for his thoughtful and performance-led approach to media, Bhandarkar shared his excitement about joining the team: 'Joining the team at Hashtag Orange allows me to contribute meaningfully to the ever-changing media ecosystem. I'm looking forward to building strategies that deliver impactful outcomes for clients, while also crafting experiences that engage with audiences across regions and platforms.'
Bhandarkar's appointment is expected to significantly contribute to Hashtag Orange's ongoing growth and innovation in the integrated marketing landscape.
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Time of India
4 hours ago
- Time of India
Hashtag Orange hires Ankush Bhandarkar as media director
Integrated marketing agency Hashtag Orange has announced the appointment of Ankush Bhandarkar as its director - media , based out of its Mumbai office. This strategic hire underscores the Gurugram-headquartered agency's commitment to expanding its regional footprint and deepening its media expertise to meet the growing demand for integrated media solutions. Bhandarkar brings over a decade of rich experience in digital marketing, having held significant leadership roles at prominent agencies. His career highlights include serving as Associate Media Director at FoxyMoron, where he managed key accounts such as AO Smith and Vedant Fashions, and earned the 'Digital Rising Star' award for his innovative approach. Prior to that, as an Assistant Manager at iProspect (part of the Dentsu global network), he developed impactful media strategies for major clients like HDFC Bank and PNB MetLife. He also managed comprehensive media strategies for Pidilite during his tenure as a Full-Stack Integrated Media Planner at Madison Media. In his new role, Bhandarkar will lead a growing media team, focusing on delivering impactful, result-driven campaigns for clients. His seasoned perspective and strategic insights are expected to be pivotal in achieving measurable outcomes through data-led planning and optimizing media investments, ensuring alignment with client business goals. A key responsibility will also be to strengthen team capabilities and support Hashtag Orange's broader media expansion with strong, future-ready talent. Ankush Vij, Co-Founder & Vice President - Media, Hashtag Orange, Gurugram, expressed his enthusiasm for the new addition, stating, "We're focused on our long-term vision to deepen media expertise by building an ecosystem of leaders who pair big-picture thinking with operational excellence and precision. Ankush's ability to think strategically while delivering results makes him an ideal fit for where we're headed as an agency." Umeish Shashidharan, Vice President - Media, Hashtag Orange, Mumbai, added, "As audiences evolve, so must media, and that demands agility and insight to meet in the middle. Our aim isn't just to deliver performance, but to drive enduring strategic value. Ankush exemplifies this mindset and we're confident his leadership will help us set new industry standards." Known for his thoughtful and performance-led approach to media, Bhandarkar shared his excitement about joining the team: 'Joining the team at Hashtag Orange allows me to contribute meaningfully to the ever-changing media ecosystem. I'm looking forward to building strategies that deliver impactful outcomes for clients, while also crafting experiences that engage with audiences across regions and platforms.' Bhandarkar's appointment is expected to significantly contribute to Hashtag Orange's ongoing growth and innovation in the integrated marketing landscape.
Time of India
4 hours ago
- Time of India
India is key strategic market for global brands, says Myntra CEO
HighlightsNandita Sinha, Chief Executive Officer of Myntra, emphasized the growing strategic importance of the Indian market, highlighting the launch of Myntra Global in Singapore to serve the Indian diaspora. Since the launch of Myntra Global on May 19, the company has experienced increased engagement, including a notable average order value and a promising percentage of returning customers. Sinha noted that less than 15 percent of the e-fashion market in India is currently penetrated, indicating significant opportunities for growth, particularly among the Gen Z demographic. India is a key strategic market for global brands while domestic brands are strengthening their propositions, Nandita Sinha, CEO of Bengaluru-headquartered Myntra , which launched in Singapore last month, said. "With the launch of Myntra Global in Singapore, we're also laying the foundation for our global foray, with a long-term aspiration to serve the Indian diaspora beyond India," Sinha said on Sunday after attending the NRF 25, an international retail show held here June 3-6. "The new-age insurgent brands are tailoring their value proposition," she said, underlining the growing strategic importance of the Indian market. "With the launch of Myntra Global, starting with Singapore, Myntra is targeting the 6,50,000-strong Indian diaspora in the Lion City. Our home website in India was already witnessing notable organic traffic to the tune of 30,000 users from Singapore," Sinha told PTI. Since the Singapore launch on May 19, Myntra has seen a growing engagement with impressive AOV (average order value) and a promising percentage of returning customers already. "We want to further reinforce our position as India's most loved lifestyle destination, making the best of trendy fashion, beauty and lifestyle accessible to 100 million plus customers in the country," said Sinha, who is leading the Indian fashion e-commerce company of Flipkart. At less than 15 per cent, e-fashion in India is still significantly underpenetrated compared to global benchmarks, presenting a tremendous opportunity, she said. A key focus area for Myntra is Gen Z, a cohort that engages with fashion differently and demands trendy fashion, a more personalised discovery journey and a seamless shopping experience. "The aspirational Indian shopper is trading up across beauty, accessories, and occasion-wear and Myntra as one of India's leading e-lifestyle destinations, is well poised to cater to the aspirational and evolving customer needs," Sinha added. PTI
&w=3840&q=100)
Business Standard
6 hours ago
- Business Standard
Madras HC allows AAI to float tender to replace Çelebi, but with riders
The Madras High Court has allowed the Airports Authority of India (AAI) to proceed with a public tender to seek a replacement for Turkish ground and cargo handling firm Çelebi's Indian subsidiary, whose security clearance was cancelled by the central government last month. During a hearing on Monday, AAI informed the Madras HC that though it will have to float a tender to hire a new ground handling and cargo operator, the tender will mention that the outcome of the bidding will be subject to the litigation initiated by Çelebi Airport Services India at the Madras and Delhi High Courts. The AAI also gave an undertaking that the equipment left behind by Çelebi will not be used by the other ground operators. The Chennai airport needs at least three ground handling and cargo management firms, the AAI said. In May, the Bureau of Civil Aviation Security (BCAS) revoked the security clearance of Istanbul-headquartered ground handling firm Çelebi Airport Services India, citing concerns over national security. Çelebi, which employed more than 10,000 people in India, used to provide ground services at nine major airports across the country. The people employed by Çelebi have since been absorbed into the operations of other ground and cargo handling companies operating at these airports. In a statement issued then, Çelebi had 'unequivocally' refuted the 'misleading and factually incorrect allegations' concerning its ownership and operations in India. The company had then said that Çelebi Aviation India was 65 per cent owned by international institutional investors based in Canada, the US, the UK, Singapore, the UAE, and Western Europe. The remaining 35 per cent, the company had then said, was held by the founding Çelebioğlu family in Turkey, with equal shares held by Can Çelebioğlu and Canan Çelebioğlu. It had also emphasised that neither Can nor Canan has any 'political affiliations or associations' of any kind.
