Snapchat Shares Insights into its Potential for GCC Region Marketers
This story was originally published on Social Media Today. To receive daily news and insights, subscribe to our free daily Social Media Today newsletter.
Snapchat has published a new report which looks at its value for marketers in the Gulf Cooperation Council (GCC) region, which incorporates Bahrain, Kuwait, Oman, Qatar, Saudi Arabia, and the United Arab Emirates.
In partnership with Omnicom Media Group MENA (OMG) and Annalect, the report looks at how Snap is growing in the region, and the power of snap to drive sales for businesses through its evolving ad offerings.
You can download the full whitepaper here, but in this post, we'll take a look at the key notes.
First off, the report looks at Snap's overall market strength, with the platform contributing around 25% of the total sales volume from digital platforms in the market.
As you can see, social is still an emerging element of the GCC media mix, with Snap steadily gaining a foothold in the market, offering new opportunities for brands.
The report also shows that Snap delivers high ROI for GCC businesses, beating the average benchmarks for the region.
Snap is also increasingly good at maximizing user attention.
As per the report:
'According to research conducted by Amplified Intelligence, consumers paid 5 times as much active attention to ads on Snapchat compared to Social Mobile In-feed video ads. This highlights Snapchat's effectiveness in capturing consumer focus, making it an invaluable tool for brands aiming to enhance their visibility and influence.'
The report also provides tips on how to structure your Snap ads campaigns for the market, along with a range of case studies to illustrate how different brands are driving success with Snap ads.
The report is part of Snap's expanded push into emerging markets, as it continues to seek out new ways to expand its revenue base, and build its business. A big challenge for Snap is that it's heavily reliant on the U.S. and EU for its ad business, but it's struggling to maintain growth in both markets.
As a result, Snap now has to expand its focus in other regions, and seek out more opportunities to capitalize on its reach and resonance in nations beyond its traditional core base.
This new report is another step in that direction, highlighting Snap's potential for more brands.
You can download the full Snapchat GCC report report here.
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