Latest news with #SocialMediaToday
Yahoo
15 hours ago
- Sport
- Yahoo
Snapchat Partners With TOGETHXR to Help Female Athletes Boost Their Presence
This story was originally published on Social Media Today. To receive daily news and insights, subscribe to our free daily Social Media Today newsletter. Snapchat's looking to expand its reach into sports content, via a new partnership with TOGETHXR, a sports media company founded by a group of former high-profile athletes, which aims to elevate attention for women in sport. The initiative will see Snapchat launch a new content accelerator program called 'Snap the Gap,' in which Snapchat's team will work with an initial group of nine female athletes to help them grow their Snap presence. As explained by TOGETHXR: 'Delivering a full suite of resources to these nine 'Snap Stars', TOGETHXR and Snapchat will equip the athletes with direct mentorship from Snapchat, as well as provide content guidance from TOGETHXR to transform their athletic journeys into compelling, monetizable stories in this first-of-its-kind program from women athletes.' As noted, TOGETHXR was founded by a group of former professional athletes who've been able to use their sporting profile to build successful media careers. That's inspired them to launch the project, so that they can pass on their learnings, and use their influence to help other female sports stars get more traction and coverage, bringing greater gender equality to global sporting conversation. And Snapchat has emerged as a key driver of sports conversation, especially among younger users. Indeed, research published by Snap earlier this year shows that almost 9 in 10 Snapchatters engage with sports weekly, and 85% watch sports matches at least monthly. And that's increasing over time: In addition to this, Snapchat's TikTok-like Spotlight feed has also been a key driver of sports engagement, with Snapchatters viewing 25 million minutes or more of sports content each day via this element. That presents new opportunities for athletes to connect with a wider audience, which TOGETHXR is looking to tap into to boost its efforts. It could be a good partnership, which may also help to enhance sporting engagement overall in the app. And for those brands looking to reach female athletes and sports fans, that could also make Snap an increasingly valuable proposition. You can read more about Snap's partnership with TOGETHXR here. Sign in to access your portfolio
Yahoo
15 hours ago
- Business
- Yahoo
X Restricts Emoji Use in Promoted Posts
This story was originally published on Social Media Today. To receive daily news and insights, subscribe to our free daily Social Media Today newsletter. After recently outlawing hashtags in promoted posts, X is now taking aim at another aesthetic element, with the platform implementing new restrictions on ads that contain more than one emoji. Because, reasons. As X explains in the above notification (highlighted by social media expert Matt Navarra): 'Effective shortly, ads with more than one emoji in the ad copy or creative will have a lower quality score and may experience higher pricing" So X doesn't want you to add emojis to ads, in addition to hashtags. Because Elon thinks that they look bad, and doesn't like them cluttering up his X feed. Or something like that, anyway. The exceptions, as X notes, are promotions in Japan and Korea, which will not see any penalties even if they exceed this new emoji limit. But any other ads that include more than one emoji will be restricted to some degree. Which seems weird, right? X's U.S. ad sales have dipped almost 60% on pre-Elon levels, and it's been struggling to win back more ad partners to get its core revenue stream back on track. But now, it's imposing more restrictions on what people can include in their ads, for seemingly no other reason than Elon just doesn't like the look of them. Like, more restrictions is probably bad for business in this respect. Right? Whatever the reason, if you are looking to use X ads, you now have a new consideration to keep in mind, to ensure you're maximizing your ad reach and resonance in the app. No hashtags, no more than one emoji. I mean, it could, theoretically at least, make for better-looking ads, sure, but I'm also sure that plenty of advertisers have seen success in the past with promotions that run counter to these rules. Maybe X has data that shows these ads don't perform as well, or maybe Elon just noticed an ad with too many emojis and made a call. We'll likely never know for sure. Recommended Reading X Announces New Brand Safety Measures, in Partnership with Integral Ad Science Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Yahoo
2 days ago
- Yahoo
Instagram Tests Auto Scroll Option for Posts
This story was originally published on Social Media Today. To receive daily news and insights, subscribe to our free daily Social Media Today newsletter. Instagram's testing a new auto-scroll option with some users, which could make it easier to consume a heap of posts that are fed to you by IG's algorithm. As you can see in this example, posted by @earningwithdedra (and shared by Lindsey Gamble), some IG users now have a new 'Auto scroll' toggle within their post settings, which, as it sounds, enables you to activate an automatic scrolling main feed, so you don't have to go to the effort of swiping down to get to the next update. To be clear, this is for posts, not Reels, which already have an auto-scrolling function (that you can switch off, if you choose). But given that a heap of the content on IG is Reels, it's going to inherently apply to at least some Reels as well, though that's not the main focus of this update. The focus here is your main IG feed. Which, if the algorithm is really attuned to your interests, could be good, or maybe if you're, like, at the dentist or something and you can't touch the screen, it could be handy for that as well. But I don't know. Mindless scrolling is already problematic, and mindless and motionless scrolling seems, in a way, to replicate the brainwashing-style torture that they show in old movies. But maybe, for some people, in some situations, this could be good, and could help them stay across all of the latest content related to their interests. Both TikTok and YouTube also offer auto-scrolling, so you don't have to trouble yourself with the physical labor of extending a finger, and that, presumably, is a popular option in those apps. Which would be why IG is also doing it, but yeah, it does seem like a bit of an unnecessary step, right? Maybe not, I don't know, but either way, it looks to be coming soon to all users. We've asked IG for clarification on this option, and the planned roll-out for each region. We'll update this post if/when we hear back. Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Yahoo
5 days ago
- Entertainment
- Yahoo
TikTok Adds New Features to Highlight Songwriters in the App
This story was originally published on Social Media Today. To receive daily news and insights, subscribe to our free daily Social Media Today newsletter. TikTok has added a new way to credit songwriters for their contributions, as another expansion of its music elements. As you can see in these examples, songwriters will now get direct accreditation in the app, with users able to discover songs that they've created in a separate profile tab. As explained by TikTok: 'The new features mean that songwriters' musical works and their shared content will sit side-by-side in one place on TikTok for the first time, giving songwriters the opportunity to highlight the works they have written or co-written, to share stories about their work, their music and their lives, and to help fans of their music to explore, use, share and save further works from their catalogue.' So rather than just the performers getting all the credit, TikTok's looking to ensure that songwriters also get some shine, which could help them build their own fan base in the app. TikTiok says that it developed the new features in response to feedback from songwriters as part of a recent survey. 'The survey findings have informed the design of the TikTok Songwriter Features, with the goal of improving discovery, monetisation opportunities and raising the profile of songwriters on TikTok.' So it's not just discovery, but also monetizaton that TikTok's looking to expand upon, giving more music creators more opportunity to grow in the app. TikTok has emerged as a key platform for music discovery, with a recent report showing that 84% of the songs that reached the Billboard 200 list in 2024 first gained traction in the app. U.S. TikTok users are also 74% more likely to discover and share music in the app, and the record industry now relies on TikTok trends to help drive discovery and reach. Indeed, some record labels have even changed the names of songs to better align with TikTok trends, while many trending artists have emerged from TikTok clips. Given its growing influence in this respect, this is a smart addition, providing more impetus for more creators to feed into the TikTok sphere, and rely on the app for promotion and connection. Of course, if TikTok eventually ends up banned in the U.S., that would be problematic in this respect. But that doesn't look like happening, which means that TikTok will remain a key music discovery platform for some time. TikTok's new songwriter features are launching today in closed beta with a limited number of publisher partners. Songwriters and publishers who are interested in the option can sign up to the waitlist (EU / US / ROW).
Yahoo
5 days ago
- Business
- Yahoo
Research Shows that Snapchat Delivers Better Results for E-commerce Brands
This story was originally published on Social Media Today. To receive daily news and insights, subscribe to our free daily Social Media Today newsletter. Snapchat has shared some new data on the performance of e-commerce brands in the app, and how Snap ads can help to drive purchase activity. In order to glean more insight on this element, Snapchat recently commissioned Triple Whale to conduct a study of 20,000 Snap advertisers, with a cumulative $3 billion ad spend, in order to get a better understanding of how Snap ads are performing for online retailers. The results? As per Snap: 'The research reveals that despite being a smaller platform by spend share, Snapchat achieved a 7.5% ROAS improvement while most platforms declined. And, for this cohort of advertisers, Snapchat had the lowest CPA across all platforms.' So better bang for your buck than other apps, despite Snap being a smaller platform, in terms of overall reach. The data also showed that apparel advertisers saw the highest ROAS in the app, with visual storytelling being the key driver of Snapchat engagement. Expanded Snap data further indicates that: 77% of Snapchatters agree that visual search helps find apparel items faster and easier, compared to only 50% of non-Snapchatters. Over 80% of Snapchatters say that social is a primary way to keep up with the latest fashion trends. So if you're looking to sell fashion items, Snapchat should be a key consideration, especially if you're looking to reach a younger audience. Though presentation remains key, and you do need to familiarize yourself with what drives engagement on Snap specifically, in order to maximize promotional performance. Or you can look to partner with a Snap creator, and use their platform nous to drive more responsive, engaging campaigns. However you go about it, the data shows that e-commerce brands, and fashion brands in particular, should be considering Snapchat promotions in their content mix. Worth factoring into your end-of-year campaign planning. You can read more from Snapchat's latest report here. Sign in to access your portfolio
