The Whitaker Group Unveils Its New Balance "Willful Bias" Campaign
It's been just under two years sinceThe Whitaker Groupkicked off its multiyear partnership withNew Balanceby dropping their collaborative9060 'Missing Pieces'campaign. The two followed up on this in 2024 by assembling the1906U 'Willful Bias'duo.
Now, the 'Willful Bias' theme has returned as The Whitaker Group has presented theMADE in USAline's990v4and998in a fresh 'Jade Green.' Per usual, The Whitaker Group has set a scene that informs the overarching 'Willful Bias' campaign. It recounts the end of college semesters, channeling the excitement with a new cinematic short film. As for the shoes, both sport mixed material uppers that combine hairy suede with leather detailing.
The Whitaker Group's New Balance MADE in USA 990v4 and 998 'Willful Bias' are set to launch via a phased release. Raffles via all TWG storefronts open tomorrow and close on August 4 at 3pm EDT. An early retail and online launch will then occur via JAIDE on August 7. From there, a complete launch will be hosted by all TWG storefronts, both online and in stores, taking place on August 8. Both pairs are priced at $220 USD for adult sizes. The 990v4 is also set to drop in Preschool sizes at a price of $110 USD.
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Automotive Battery Management System Market Outlook Report 2025-2034
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We provide you with the latest data on international and regional markets, key industries, the top companies, new products and the latest trends. Attachment Automotive Battery Management System Market CONTACT: CONTACT: Laura Wood,Senior Press Manager press@ For E.S.T Office Hours Call 1-917-300-0470 For U.S./ CAN Toll Free Call 1-800-526-8630 For GMT Office Hours Call +353-1-416-8900Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
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Convenience Food Market Size Worth USD 856.71 Billion by 2034
According to Towards FnB, the global convenience food market size is calculated at USD 538.24 billion in 2025 and projected to hit around USD 856.71 billion by 2034, growing at a CAGR of 5.3% during the forecast period from 2025 to 2034. This represents a steady growth rate driven by changing consumer lifestyles and the increasing demand for time-saving food solutions. Ottawa, Aug. 01, 2025 (GLOBE NEWSWIRE) -- The global convenience food market size accounted for USD 511.15 billion in 2024 and is expected to grow from USD 538.24 billion in 2025 to around USD 856.71 billion by 2034, expanding at a CAGR of 5.3% from 2025 to 2034, according to study published by Towards FnB, a sister firm of Precedence Research. The market is growing at a huge rate in recent periods due to high demand for ready-to-eat foods and ready-to-make meals, as they aid in the hectic schedules of people these days. Such meals are ensured to be nutrient-rich and are easy to prepare to save time and balance work-life with ease. : This report is readily available for immediate delivery. We can review it with you in a meeting to ensure data reliability and quality for decision-making. Access the Full Study Instantly | Download Sample Pages of the Report Now@ Market Overview & Potential The convenience food market is observing a huge boom in recent periods due to high demand for food options such as ready-to-eat meals and ready-to-cook food options. Such food options are easy and quick to prepare and hence aid the busy lifestyles of working professionals, students, and even homemakers on their busy and lazy days. With high demand for convenience food options, the manufacturers of the domain have introduced innovative and unique convenient food options to enhance the consumer base of the market and allow consumers to enjoy the different varieties introduced. Growth of e-commerce platforms, technology, plant-based food options, and the availability of such products with ease at convenience stores has also helped the growth of the convenience food market. Key Highlights of the Convenience Food Market By region, Europe led the convenience food market with highest market share of 41% in 2024. By region, Asia Pacific is expected to grow in the foreseeable period due to high demand for convenience foods to aid hectic lifestyles. By type, the frozen food segment captured the maximum market share in 2024. By type, the ready-to-eat segment is expected to grow in the foreseeable period due to its high demand by working professionals and students. By product, the meat and poultry segment led the convenience food market in 2024. By product, the cereal-based convenience foods segment is expected to grow in the foreseeable period due to its high usage as a quick breakfast option globally. By distribution channel, the hypermarkets and supermarkets segment registered the maximum market share in 2024, By distribution channel, the convenience stores segment is expected to grow in the foreseen period due to the easy availability of convenience food options in such stores. Role of AI in Convenience Food Market Artificial Intelligence (AI) is significantly shaping the growth and efficiency of the convenience food market by enhancing both backend operations and consumer-facing services. AI helps manufacturers analyze vast datasets on consumer preferences, nutritional trends, and purchasing behavior to develop more targeted and innovative products, such as plant-based ready meals or allergen-free snacks. In production and logistics, AI optimizes inventory management, reduces waste, and forecasts demand with greater accuracy, ensuring timely restocking of fast-moving to Vidyesh Swar, Principal Consultant at Towards FnB, 'The ongoing adoption of artificial intelligence by food manufacturers is reshaping the industry. AI is enabling businesses to understand consumer preferences with greater accuracy, leading to more innovative products and improved operational efficiency. View Full Market Intelligence@ What are Latest Trends in the Convenience Food Market Availability of convenient vegan and plant-based food options has also helped the growth of the convenience food market. Hence, it helps to enhance the consumer base by adding vegans to the queue. Consumer awareness regarding sustainability is also drawing consumers' attention towards brands and products that are attentive towards their packaging and disposal methods. Such brands are highly preferred by consumers compared to those that follow traditional packaging methods. The convenience food market is also driven by technological advancements, helping the growth of the market. The food processing techniques used to enhance the shelf-life and nutritional value of the food products also help to elevate the market's growth. Top Countries in Convenience Food MarketUnited States High demand for ready-to-eat meals, frozen food, and on-the-go snacks due to fast-paced lifestyles. Growth in health-conscious convenience foods like low-carb, gluten-free, and high-protein options. Innovation in microwavable packaging and meal kits is driving consumer engagement. India Rapid urbanization and rising middle-class income are fueling demand for instant and packaged meals. Surge in regional-flavored ready meals and snacks tailored to Indian tastes. Growth of e-commerce and food delivery platforms is expanding access to convenience foods in tier 2 & 3 cities. Japan Aging population driving demand for nutritious, portion-controlled ready meals. Technological advancement in packaging and preservation keeps convenience foods fresh without additives. High popularity of bento boxes, frozen meals, and onigiri (rice balls) in retail outlets. Canada Busy dual-income households boost demand for frozen, pre-cooked, and meal prep kits. Increasing shift toward sustainable and clean-label convenience foods. Growth in multicultural options reflecting diverse consumer base (e.g., Asian, Mediterranean meals). Germany High demand for organic and vegetarian ready meals, aligning with growing health awareness. Expansion of private-label convenience foods in supermarkets and discount chains. Rising trend of heat-and-eat international cuisine among younger consumers and working. Case Study: Nestlé's AI-Driven Innovation in Convenience Foods Project OverviewNestlé is using artificial intelligence (AI) to stay ahead in the evolving convenience food market. The company leverages AI to better understand consumer trends and preferences, particularly in plant-based and allergen-free meals. This innovation has helped them meet the growing demand for healthier, sustainable food options. ChallengesNestlé needed to quickly adapt to shifting consumer demands for plant-based meals and improve operational efficiency while reducing food waste. SolutionBy using AI to analyze consumer data and trends, Nestlé tailored its product offerings in real-time, including launching plant-based frozen meals, which saw a 15% growth in sales over two years. AI also optimized supply chain processes, improving inventory management and reducing waste. Results: 15% growth in sales of plant-based frozen meals. Enhanced operational efficiency by optimizing inventory and production processes. Reduced waste and improved product freshness through better logistics. ConclusionNestlé's use of AI exemplifies how food manufacturers can innovate to meet consumer demand while improving efficiency, ultimately helping them maintain a competitive edge in the convenience food DynamicsWhat are the Growth Drivers of the Convenience Food Market?Multiple factors contribute to the growth of the convenience food market. A busy schedule of working professional and students drive the growth of the market in the form of high demand for convenient food options. It helps them to save their time, along with keeping a tap on their nutritional requirements as well. Increasing disposable incomes and enhancing living standards also help in the growth of the market. Technological advancements improving the packaging and storage capability of convenient foods are also aiding the growth of the convenience food market. ChallengeImproper Packaging Standards Restraining the Market's Growth Following improper packaging standards leading to unhygienic food conditions and issues in its nutritional value is one of the major restrictions in the growth of the market. Improper food processing procedures lower the nutritional quality of food, and improper hygiene is also degrading the growth of the convenience food market. Increasingly stringent food regulations and various other rules also restrain the growth of the market. OpportunityAI helping the Growth of the Market in the Foreseeable Period Advanced technology is one of the major factors helping the growth of the market in the foreseeable period. Huge data analysis and AI algorithms help to analyze the future demands of the industry and allow manufacturers to make the necessary changes for the market's growth. The cutting-edge technology also helps in managing inventories and production for enhanced benefits of the industry, along with the market's growth. Convenience Food Market Regional AnalysisWhich Region Dominated the Convenience Food Market in 2024?Europe dominated the convenience food market in 2024 due to multiple factors, helping the growth of the market in the region. Factors such as high demand for convenience food options by working professionals and students, managing hectic lifestyles, maintaining nutritional balance, and various similar factors. Such food options maintain their nutritional content and allow consumers to save time. Hence, the region led the convenience food market in 2024. Brands offering sustainable packaging are highly preferred due to consumer awareness of sustainability and are also supported by the government. Hence, such factors also help the growth of the market. What to Expect from Asian Countries in Convenience Food Market in Upcoming Years? Asia Pacific is expected to grow in the foreseeable period due to multiple reasons contributing to the growth of the convenience food market in the region. Factors such as high demand for convenience food options, managing professional and personal life balance, rise in disposable income, and dual-income households help in the growth of the market in the foreseen period. Convenient food options such as ready-to-eat foods, ready-to-make foods, and other similar options are high in demand as they are easy to prepare and are also high in nutrition. Countries such as India, China, Japan, and South Korea have a high contribution to the growth of the market in the region. Convenience Food Market Report Scope Report Attribute Key Statistics Base Year 2024 Forecast Period 2025 to 2034 Growth Rate from 2025 to 2034 CAGR of 5.3% Market Size in 2024 USD 511.15 Billion Market Size in 2025 USD 538.24 Billion Market Size by 2034 USD 856.71 Billion Dominated Region Europe Fastest Growing Region Asia Pacific Regions Covered North America, Europe, Asia-Pacific, Latin America and Middle East & Africa Have Questions? Let's Talk—Schedule a Meeting with Our Insights Team: Convenience Food Market Segmental AnalysisType AnalysisFrozen Food Segment Dominated the Convenience Food Market in 2024 The frozen food segment dominated the convenience food market in 2024 due to its high demand by working professionals and students. Frozen fast food options, fruits, vegetables, and other food options are easy and quick to consume, allowing consumers to save time. The nutritional value of food options remains intact in frozen form, hence the segment dominated the convenience food market in 2024. The ready-to-eat foods segment is expected to grow in the foreseen period due to its convenience factor, allowing consumers to save their time and also aid their hectic lifestyle schedules. Such food options allow consumers to save their time from cooking meals and also allow them to keep a tab on the nutritional requirements of their bodies as well. Such food options are available in sustainable packaging as well to enhance the shelf life of food options, along with maintaining their nutritional value. Product AnalysisThe Meat and Poultry Segment Dominated the Convenience Food Market in 2024The meat and poultry segment dominated the convenience food market in 2024 due to its high demand by consumers. Meat products are rich in protein and hence are highly demanded by health-conscious people to ensure their protein intake is complete. The segment is available in a variety of meat options that can be optimized as breakfast, lunch, and dinner options. Hence, the segment led the convenience food market. The cereal-based foods segment is expected to grow in the forecast period due to the high demand for nutritious breakfast options by health-conscious consumers. The segment involves food options such as cereal snacks, granola bars, cereal-based quick bites, oatmeal, and other similar options. Marketers today are also introducing options in the segment, such as low sugar, high fiber, and whole-grain options, to engage more consumers and allow the market's easy growth. Distribution Channel AnalysisThe Supermarkets/Hypermarkets Segment Dominated the Convenience Food Market in 2024 The supermarket/hypermarket segment dominated the convenience food market in 2024, as such markets allow customers to shop for different types of required products under one roof. The layout of such markets is easy to follow, and hence consumers can have a look at the separate convenience food section to shop for their required essentials with ease. It helps to engage more customers, and the location of such stores also aids in the growth of the market. The convenience stores segment is expected to grow in the forecast period due to its easy-to-spot locations, allowing consumers to spot such stores easily, further fueling the growth of the market. Such stores are highly observed in overly crowded locations, allowing consumers to shop for their essentials easily without the hassle of searching stores specifically for convenient food options. Hence, the segment is observed to grow in the foreseen period. Feel Free to Get in Touch with Us for Orders or Any Questions at: sales@ Topics Worth Exploring: Enriched Food Market: The global enriched food market size is expected to grow from USD 196.33 billion in 2025 to USD 460.30 billion by 2034, at a CAGR of 9.93% over the forecast period from 2025 to 2034. Gluten Free Food Market: The global gluten free food market size increasing from USD 14.25 billion in 2025 and is expected to surpass USD 33.59 billion by 2034, with a projected CAGR of 10% during the forecast period from 2025 to 2034. Canned Food Market: The global canned food market size was reached at USD 122.72 billion in 2024 and is anticipated to reach USD 181.66 billion by 2034, growing at a CAGR of 4% over the next decade. Organic Food Market: The global organic food market size is expected to grow from USD 253.96 billion in 2025 to USD 660.25 billion by 2034, with a compound annual growth rate (CAGR) of 11.20% during the forecast period from 2025 to 2034. Frozen Food Market: The global frozen food market size is expected to grow from USD 214.32 billion in 2025 to USD 347.01 billion by 2034, at a CAGR of 5.50% over the forecast period. Sugar-Free Food Market: The global sugar-free food market size is expected to grow from USD 48.14 billion in 2025 to USD 83.2 billion by 2034, growing at a CAGR of 6.27% during the forecast period from 2025 to 2034. Vegan Food Market: The global vegan food market size is anticipated to grow from USD 22.38 billion in 2025 to USD 55.88 billion by 2034, with a CAGR of 10.7% during the forecast period from 2025 to 2034. Snack Food Market: The global snack food market size is expected to increase from USD 265.95 billion in 2025 to USD 468.76 billion by 2034, growing at a CAGR of 6.50% throughout the forecast period from 2025 to 2034. Recent Developments in the Convenience Food Market In June 2025, ZOFF launched its gravies and marinades mix and entered India's ready-to-cook market. The main aim of the launch, expressed by ZOFF's co-founder, Mr Akash Agarwalla, is to act as the middle layer between ready-to-eat and ready-to-cook segments. (Source- In February 2025, Marico, India's leading FMCG company, announced the launch of 'Saffola Cuppa Oats', a ready-to-make snack option. The main aim of the brand is to serve customers with healthy and nutritious breakfast options, along with curtailing the hassle and preparation time required to invest in a healthy breakfast. (Source- Convenience Food Market Leading Companies Mondelez International Inc. Kraft Foods Group, Inc. W.H. Group MTR Foods Pvt. Ltd. Bakkavor Group plc Associated British Foods plc McCain Foods Limited Ajinomoto Foods, N.A. Vandemoortele N.V. Lantmännen Unibake Nestlé S.A. EUROPASTRY S.A. Grupo Bimbo JBS Foods Omar International Pvt. Ltd. Segments Covered in the ReportBy Type Frozen foods Raw Food Canned foods Ready-to-eat Ready-to-Cook Others By Product Meat/poultry products Cereal-based products Vegetable-based products Others By Distribution channel Supermarkets/hypermarkets Specialty stores Convenience stores Others By RegionNorth America U.S. Canada Asia Pacific China Japan India South Korea Thailand Europe Germany UK France Italy Spain Sweden Denmark Norway Latin America Brazil Mexico Argentina Middle East and Africa (MEA) South Africa UAE Saudi Arabia Kuwait Thank you for exploring our insights. For more targeted information, customized chapter-wise sections and region-specific editions such as North America, Europe, or Asia Pacific—are also available upon requestFor Detailed Pricing and Tailored Market Report Options, Click Here: Feel Free to Get in Touch with Us for Orders or Any Questions at: sales@ expert insights, custom research, and premium support with the Towards FnB Annual Membership. For USD 495/month (billed annually), get full access to exclusive F&B market data and personalized guidance. It's your strategic edge in the food and beverage industry: About UsTowards FnB is a global consulting firm specializing in the food and beverage industry, providing innovative solutions and expert guidance to elevate businesses. With an in-depth understanding of the dynamic F&B sector, we deliver customized market analysis and strategic insights. Our team of seasoned professionals is committed to empowering clients with the knowledge needed to make informed decisions, ensuring they stay ahead of market trends. Partner with us as we redefine success in the rapidly evolving food and beverage landscape, and together, we'll navigate this transformative Trusted Data PartnersPrecedence Research | Statifacts | Towards Packaging | Towards Chemical and Materials| Nova One AdvisorSign in to access your portfolio
Business Wire
7 hours ago
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Supreme Industries, Orbia Announce Closing of Divestiture of Orbia Building & Infrastructure (Wavin) Pipes & Fittings Business in India to Supreme; Start of Long-Term Technology License from Orbia Wavin to Supreme
MUMBAI, India & BOSTON--(BUSINESS WIRE)--Orbia Advance Corporation S.A.B. de CV (BMV: Orbia) today confirms the successful completion of its previously announced divestiture and technology licensing agreement with The Supreme Industries Ltd. (Supreme), India's largest plastic pipe manufacturer. Under this finalized transaction, Supreme has acquired Orbia Building & Infrastructure's (Wavin) pipes and fittings business in India for USD 30 million, plus net working capital adjustments. The accompanying long-term technology license agreement grants Supreme access to Orbia Wavin's full portfolio of advanced water management solutions and includes additional fixed payments and royalties. The transaction closed on July 31, 2025, following confirmatory due diligence and all required regulatory approvals. The agreement is set to accelerate the growth of India's infrastructure industry by combining Supreme's extensive market reach and manufacturing strength with Orbia Wavin's globally recognized technologies. Supreme now holds full ownership of Orbia Wavin's operational manufacturing facilities in India - located in Banmore (Madhya Pradesh), Hyderabad (Telangana), and Neemrana (Rajasthan) - and gains exclusive access to Orbia Wavin's proprietary solutions for drinking water, wastewater and stormwater management across India and SAARC countries. Through the licensing agreement, Supreme is empowered to scale the entire Orbia Wavin technology portfolio across its expansive distribution network, further reinforcing its leadership in residential, commercial, industrial and agricultural water infrastructure applications. M.P. Taparia, Managing Director of Supreme, commented, 'With this acquisition and agreement now complete, we are well-positioned to accelerate the next phase of growth for Supreme. Orbia Wavin's proven technologies and global expertise complement our strengths in manufacturing and market reach. Together, we will deliver reliable, sustainable and impactful water management solutions to meet the rising demands of India's infrastructure transformation.' "This is a landmark deal that begins a powerful collaboration to transform water management in India," said Sameer Bharadwaj, CEO of Orbia. "By combining Orbia Wavin's innovation engine with Supreme's unmatched reach and footprint, we are creating a platform for long-term impact on India's water security and resilience. We are proud to deepen our commitment to the region while continuing to lead in sustainable water solutions." With this milestone, all India-based operations and employees of Orbia Wavin have officially transitioned to Supreme, ensuring continuity for customers and employees alike. At the same time, Orbia Wavin will continue to operate and invest in its Technology & Innovation Center in India, where employees will remain part of Orbia and focus on developing the next generation of water management solutions. This divestiture and licensing agreement aligns with Orbia's long-term priorities: delivering sustainable growth, scaling innovation through strategic partnerships and expanding the impact of its technologies in solving the world's most pressing challenges. About Orbia Orbia is a global company driven by a shared purpose: to advance life around the world. Its Building & Infrastructure business, represented by the commercial brand Wavin ®, is a global leader in pipes, fittings and water management solutions, serving over 90 countries with innovative products backed by more than 65 years of expertise. Orbia operates in over 100 countries and has headquarters in Boston, Mexico City, Amsterdam and Tel Aviv. About Supreme The Supreme Industries Ltd. is India's leading plastic products manufacturer, specializing in pipes, fittings and water storage solutions. With a nationwide presence of multi-location manufacturing as well as a capacity expansion to one million metric tons per annum by March 2026, Supreme is at the forefront of India's infrastructure growth, delivering innovative and reliable products to diverse sectors.
