Pan Pacific Hotels upgrades its Perth property as it eyes Australia's growing Mice industry
SINGAPORE - Pan Pacific Hotels Group (PPHG) has given its Perth property a multimillion-dollar upgrade, as the group positions itself to tap Australia's growing Mice and tourist numbers.
The group announced on May 16 that it renovated the hotel's interiors, lobby and the hotel's club lounge. The hotel's 2,500 sq m convention floor was also upgraded with advanced LED screens and audiovisual technology, it said. The hotel has 488 guest rooms and suites.
PPHG is the hospitality arm of Singapore-based UOL Group, and owns or manages five other properties in Australia: The Pan Pacific Melbourne; Parkroyal Darling Harbour Sydney; Parkroyal Melbourne Airport; Parkroyal Parramatta Sydney; and Parkroyal Monash Melbourne.
The group has focused efforts on enhancing other properties in its Australian portfolio, with the Parkroyal properties at Melbourne Airport and in Sydney's Parramatta having also undergone upgrades to their guest rooms, meetings and event spaces, and conference facilities.
These upgrades come at a time when Australia's Mice (meetings, incentives, conferences and exhibitions) industry is forecast to grow 11.5 per cent from 2024 to 2032, and to reach US$42.8 billion (S$55.48 billion) in value. Melbourne and Sydney are expected to continue as key hubs for Mice activities.
Additionally, the Australian Trade and Investment Commission expects international tourist arrivals to rise by 41 per cent between 2024 and 2028. According to PPHG's release, arrivals from Singapore have grown by over 40 per cent between 2022 and 2024, and growth is projected to continue.
Mr Choe Peng Sum, chief executive officer of the Pan Pacific Hotels Group, said the group's investment in Pan Pacific Perth is a 'commitment to the city's evolving position as a West Coast events and business hub'.
He added: 'Backed by a national tourism rebound and Perth's upcoming A$5 billion (S$4.15 billion) airport redevelopment, the hotel is strategically positioned to meet the city's growing demand for premium travel and event experiences.'
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