Allied Blenders launches Golden Mist French Brandy in Karnataka
Allied Blenders and Distillers (ABD), India's third-largest spirits company by volume, has officially launched Golden Mist French Brandy in Karnataka. This introduction marks ABD's entry into the growing prestige brandy segment, which is expanding at a rate of 13.1% in Karnataka, significantly outperforming the overall brandy category.
Golden Mist combines traditional French craftsmanship with local expertise to create a rich and smooth blend, catering to the evolving tastes of Indian consumers. The brand is part of ABD's strategy to diversify its non-whisky premium offerings, further enhancing its portfolio with high-quality spirits.
Crafted for discerning consumers, Golden Mist is aged in French oak casks, resulting in a deep amber color and a smooth, luxurious texture. The flavor profile balances notes of grape with subtle hints of liquorice, honey, and spice, appealing to those who seek both tradition and sophistication.
A unique feature of Golden Mist is its innovative packaging. In addition to traditional glass bottles, the brand introduces the 180 ml Hippy pack , designed in an elegant gold color. This packaging, available exclusively in the prestige brandy segment, aligns with Southern India's cultural preferences, making it a standout choice for consumers.
The brand will be available in four different pack sizes: 750 ml (₹970), 375 ml (₹485), 180 ml (₹235), and 90 ml (₹120). The Hippy pack option is available in both glass and the new, unique packaging.
Aman Shukla is a post-graduate in mass communication . A media enthusiast who has a strong hold on communication ,content writing and copy writing. Aman is currently working as journalist at BusinessUpturn.com
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