Chinese sex doll maker sees jump in 2025 sales as AI improves user experience
Published: 7:00am, 16 Feb 2025 WMDoll , one of China's biggest sex doll makers, expects to record a 30 per cent jump in sales this year, as the company's adoption of open-source generative artificial intelligence (AI) models helped improve the user experience of its products. Feedback received by WMDoll has been generally good after integrating large language models (LLMs) – the technology underpinning generative AI services like ChatGPT – into its new anthropomorphic sex toys, according to founder and chief executive Liu Jiangxia.
'It makes the dolls more responsive and interactive, which offers users a better experience,' Liu said in a recent interview with the South China Morning Post. WMDoll – based in Zhongshan, a city in southern Guangdong province – embeds the company's latest MetaBox series with an AI module, which is connected to cloud computing services hosted on data centres across various markets where the LLMs process the information from each toy. According to the company, it has adopted several open-source LLMs, including Meta Platforms ' Llama AI models, which can be fine-tuned and deployed anywhere. Sex dolls' heads are sorted at an assembly line inside WMDoll's factory in Zhongshan. Photo: Thomas Yau
The new generation of sex dolls – which are still supported by a metal skeleton and have either a silicone or thermoplastic elastomer exterior – reflects the open-minded approach to open-source technology by this sector to improve customer satisfaction. By comparison, traditional sex dolls are limited to simple responses and lack the expressive capabilities needed to engage with a human.
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