Third of Brits would end date over a condiment clash as Aldi releases innovative new sauce

Wales Online

9 hours ago

Third of Brits would end date over a condiment clash as Aldi releases innovative new sauce
The country is fiercely divided over sauce habits, with two-fifths (40%) saying sauce preferences reveal something about a person's personality.
Seven in 10 enjoy mixing sauces
Nearly a third of Brits admit they would end a date over a condiment clash, new research reveals.
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Exactly 32% made the culinary admission, with only half (54%) believing a relationship can survive differing sauce loyalties
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The country is fiercely divided over sauce habits, with two-fifths (40%) saying sauce preferences reveal something about a person's personality.
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According to research from Aldi, the nation is also home to a significant clique of enthusiastic sauce mixologists.
Seven in ten enjoy mixing sauces, with ketchup and mayo the go-to pairing for 43%. Three in five (59%) go a step further, admitting to whipping up their own custom blends at home – with almost a quarter (24%) doing so 'regularly'.
The Mighty Trio launches as new research reveals just how passionate – and opinionated - Brits are about their condiments
(Image: PinPep)
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In light of the research, this summer, Aldi is giving the nation the culinary contraption they never knew they needed: a limited-edition triple-sauce bottle that squeezes ketchup, mayo and mustard at the same time for one perfect, triple-hit mouthful.
The three-in-one bottle, named The Mighty Trio, launches as new research reveals just how passionate – and opinionated - Brits are about their condiments.
Unsurprisingly, almost three quarters (72%) of Brits would therefore be eager to try Aldi's new invention serving all three sauces at once.
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But not everyone's mixing it up. A quarter prefer to keep sauces separate. 15% say ketchup on pasta should be outlawed altogether – just one of the many 'sauce crimes' Brits have witnessed.
Top culinary offences include drizzling sauce on ice cream (14%), a roast dinner (12%), fruit (11%) and even cereal (10%).
But the judgement doesn't stop at what you pair your sauce with. Three in five Brits are dippers, and over two in five (45%) admit to secretly judging how others apply sauce – whether it's the technique, the quantity, or the 'on top' approach rather than dipping.
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Perhaps this explains why we don't trust others to sauce our food – with 72% saying they feel anxious when someone else does it for them.
Almost one in three (32%) have even skipped asking for a sauce at a restaurant to avoid judgement, and 42% of Brits have confessed to packing their own bottles when travelling or dining out.
But the ultimate dealbreaker this summer? 84% of Brits would consider walking out of a BBQ with no ketchup. For those prepping the perfect Bank Holiday gathering, Aldi's range of condiments, including Bramwells Tomato Ketchup (89p, 550g), Bramwells Squeezy Real Mayonnaise (95p, 500ml) and Bramwells American Style Mustard (99p, 290g), means no one will be left disappointed.
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Aldi UK's Julie Ashfield said: 'It's clear Brits love their condiments, with a huge number of sauce mixologists whipping up their own concoctions at home.
'The Mighty Trio is Aldi's answer to the BBQ juggling act, giving you all three classic condiments in one easy squeeze. It's fun, practical and the ultimate hack for anyone who likes their burgers, hot dogs or chips with a little bit of everything!'
To enter the competition to win a trio sauce bottle, shoppers should email [e-mail] with their full name before 28th August 2025.