Shandong Yongsheng Rubber to build tire factory in Kenitra's economic zone
Chinese tire manufacturer Shandong Yongsheng Rubber has announced plans to build a factory in the city of Kenitra, within the special economic zone along the Atlantic front. The plant will have an initial annual production capacity of 6 million semi-steel radial tires.
Construction of the Yongsheng Rubber factory in Morocco is expected to begin within six months, with plans to gradually increase its capacity to 12 million tires annually.
Founded in 1986, Shandong Yongsheng Rubber is a modern industrial group specializing in the production of TBR (Truck and Bus Radial) and PCR (Passenger Car Radial) tires, integrating research and development, manufacturing, and sales.
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Morocco World
a day ago
- Morocco World
Chinese Tire Manufacturer Yongsheng Rubber to Build Factory in Kenitra
Doha – Shandong Yongsheng Rubber, a major Chinese tire manufacturer founded in 1986, has announced plans to construct a tire factory in Morocco's Kenitra Automotive City. The company made its announcement on Wednesday, according to confirmed reports. The plant will be built within the special economic zone along Kenitra's Atlantic front. Construction is expected to begin within the next six months, with operations anticipated to start in two to three years. The facility will initially produce 6 million semi-steel radial tires annually, with plans to gradually increase capacity to 12 million units per year. The manufactured tires will be primarily destined for export to European, African, and American markets. Yongsheng Rubber currently operates several production units in China with a combined annual output of 20 million semi-steel radial tires and 6 million all-steel radial tires. The company markets its products under brands including Yongsheng, Jixiang, Tracmax, and Road King. A company representative cited in the specialized industrial portal Tanhei Gongye Wang highlighted Morocco's strategic advantages. 'The location of Morocco, facing Europe and at the confluence of trans-Saharan logistics axes, constitutes an open window to three continents,' the executive stated. The Chinese manufacturer also plans to capitalize on preferential tariffs offered through Morocco's free trade agreements with numerous economic jurisdictions, including the European Union, the United States, and several West African countries. Read also: Morocco Is the New Automotive Manufacturing Powerhouse The new factory will be equipped with cutting-edge technology to produce high-performance models meeting technical standards for developed markets. Before settling on Kenitra, Yongsheng Rubber explored other potential locations. A delegation from the company visited the Oriental region's Skills and Competencies Center (CMC) in January and February. The team sought to assess available training programs and identify potential human resource pipelines for a possible industrial site at the Nador West Med port-industrial complex, which could create approximately 1,800 jobs. The project has already completed preliminary administrative procedures, including regulatory registration. This new Chinese venture supports Morocco's industrial transformation into an automotive assembly and export platform. In addition to its Moroccan factory, Shandong Yongsheng Rubber plans to establish two other tire plants in Europe and Latin America, as well as technical research centers in Asia and Europe. Tags: chinese investments in MoroccoTire manufacturer
Ya Biladi
a day ago
- Ya Biladi
Shandong Yongsheng Rubber to build tire factory in Kenitra's economic zone
Chinese tire manufacturer Shandong Yongsheng Rubber has announced plans to build a factory in the city of Kenitra, within the special economic zone along the Atlantic front. The plant will have an initial annual production capacity of 6 million semi-steel radial tires. Construction of the Yongsheng Rubber factory in Morocco is expected to begin within six months, with plans to gradually increase its capacity to 12 million tires annually. Founded in 1986, Shandong Yongsheng Rubber is a modern industrial group specializing in the production of TBR (Truck and Bus Radial) and PCR (Passenger Car Radial) tires, integrating research and development, manufacturing, and sales.
Ya Biladi
3 days ago
- Ya Biladi
Morocco steps up at ITB China 2025 to attract Chinese tourists
The Moroccan National Tourist Office (ONMT) is actively participating in ITB China 2025, a key B2B travel trade show held from May 27 to 29 in Shanghai, announces a press release. With a 300 m² stand at the heart of the event, Morocco aims to position itself as a must-visit destination for Chinese travelers seeking authentic, safe, and high-quality experiences. «China is a priority market in our global strategy», said ONMT Director General Achraf Fayda, highlighting efforts to build stronger ties with Chinese tourism operators and drive growth through Morocco's unique appeal and new air connections. This presence includes over 600 exhibitors from 80 countries and more than 1,000 buyers and 15,000 travel professionals. As China's outbound tourism rebounds, reaching 130 million travelers in 2024 and an expected 155 million in 2025, Morocco aims to expand its market share. A highlight of ONMT's participation: the signing of a three-year strategic MoU with China's largest online travel agency. This partnership targets 1.15 million Chinese overnight stays in Morocco by 2028 and will enhance Morocco's image and visibility, including in Japan and South Korea. ONMT will also ink agreements with other major Chinese tourism players like FLIGGY, CITS, UTS, and Shanghai Youpai International Travel, focusing on key hubs like Beijing, Shanghai, and Guangzhou, with the goal of adding 100,000 overnight stays. This push aligns with Morocco's broader strategy to strengthen its presence in Asia, tap into high-value tourism flows, and solidify its status as a top global destination.
