Montana Expands Its Signature BBQ Line in Grocery Stores
TORONTO, June 19, 2025 /CNW/ - Montana's BBQ & Bar, one of the top restaurant brands in retail known for its BBQ-inspired flavours, announces a brand-forward innovation: the launch of a new line of ready-to-eat products featuring its signature tastes.
This initiative marks a major step forward for the iconic chain as it aims to simplify the everyday lives of Canadians. With growing demand for convenient, flavourful, and accessible meal options, Montana's is innovating while staying true to what it's known for: authenticity, quality, and great taste.
By investing in the development of these new products, Montana's is affirming its ambition to become a go-to name in Canadians' everyday eating habits.
"We are proudly Canadian, and for 30 years, Montana's has been part of the Canadian culinary landscape. With this new line of ready-to-eat products, we're continuing our mission to nourish the soul with hearty eats and genuine hospitality—one guest, one family, and one community at a time. This move reflects our commitment to innovation while staying attuned to the real needs of today's consumers."
- Mark Sozanski, Chief Operating Officer at Montana's BBQ & Bar
A new product line that stays true to Montana's essence
Inspired by the restaurant's in-house menu, these four new products— prepared in Canada and now available in grocery stores—also mark the brand's entry into the ready-to-eat category.
This launch responds to evolving Canadian consumption habits. In fact, according to a Mintel survey, 71% of Canadians keep ready-to-eat meals on hand for unexpected situations, and 63% say ease of preparation is the most important factor when cooking for their families.
In this context, Montana's is introducing the following four new products:
Chipotle honey ribs – tender with just the right kick
Swiss cheese and onion burgers – full of flavour and easy to prepare
Pulled pork in Texas Bold BBQ sauce (ready-to-eat) – Already pulled, and made from Montana's famous, signature BBQ sauce
Chicken and vegetables in a spicy salsa (ready-to-eat) – Made with tender and tasty white meat in a spicy salsa
Designed to appeal to meat lovers and busy families looking for easy-to-prepare meals, these dishes deliver a delicious experience that stays true to the Montana's BBQ & Bar brand.
About Montana's ® BBQ & BAR
Montana's ® BBQ & BAR is a Canadian comfort food joint that is famous for in-house hickory smoked pork ribs and beef brisket, steaks and juicy burgers. Montana's ® celebrates fun-to-eat, finger-licking smoked and barbecue comfort food that breaks the 'proper' rules. Our vibe is fun, casual and unpretentious, where you can laugh heartily and enjoy your friends and family. Montana's ® is owned by Recipe Unlimited Corporation, Canada's oldest and largest full-service restaurant company. Find out more at www.montanas.ca. Follow Montana's ® on Facebook, X, Instagram and TikTok.
Appendix
Click here to download a photo of the products: https://we.tl/t-OFtvN9xj6z
SOURCE Recipe Unlimited
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