Cracker Barrel's controversial rebrand won't be stopped — here's how they menues are changing
After months of criticism from fans over the chain's remodeling efforts, Cracker Barrel announced a logo change and menu updates on Tuesday, Aug. 19.
For the first time in 48 years, the Cracker Barrel logo will be text-only with no images.
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When Cracker Barrel first opened in 1969, it had a logo with just text, but in 1977, it updated its logo to have the instantly recognizable man resting by a barrel.
The restaurant said that this new logo 'is now rooted even more closely to the iconic barrel shape and word mark that started it all,' according to a press release.
The iconic gold and brown coloring of the old logo is still part of the brand, but the typeface is now more modern and sleek looking.
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It also noted that 'farm fresh scrambled eggs and buttermilk biscuits' were the inspiration behind the color palette in the new campaign.
The new updates are part of the company's 'All the More' campaign that 'positions the iconic American brand for the future.'
'We believe in the goodness of country hospitality, a spirit that has always defined us. Our story hasn't changed. Our values haven't changed. With 'All the More,' we're honoring our legacy while bringing fresh energy, thoughtful craftsmanship and heartfelt hospitality to our guests this fall,' Sarah Moore, Chief Marketing Officer of Cracker Barrel, said in a statement.
6 Cracker Barrel's former logo with the instantly recognizable man resting by a barrel.
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6 Cracker Barrel's updated text-only logo.
Cracker Barrel
This comes as the restaurant has received negative feedback over its redesigns, getting rid of the dark and rustic aesthetic in favor for a modern farmhouse aesthetic, leaving nostalgic fans 'heartbroken.'
'When Cracker Barrel took away the last piece of nostalgia you had left,' Rachel Love captioned a TikTok.
'It was just heartbreak,' Love told the Wall Street Journal. 'My 14-year-old son was devastated.'
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6 'When Cracker Barrel took away the last piece of nostalgia you had left,' Rachel Love captioned a TikTok.
@rachelallthelove
'We deeply appreciate the passion our guests have for our brand and are thankful for the thoughtful feedback they continue to share,' a Cracker Barrel spokesperson previously told The Post.
'The updates underway in our stores are inspired by the voices of both our guests and team members, and reflect our ongoing commitment to making our stores feel brighter and even more inviting, all while preserving the warm, country hospitality and charm that define us.'
6 Cracker Barrel's Cinnamon Roll Skillet
Cracker Barrel
6 Cracker Barrel is also debuting a new seasonal fall menu that's now available nationwide.
Cracker Barrel
Country music artist Jordan Davis will star in the new commercial for the brand and will co-host the 'A Taste of Country, Anytime' event on Thursday, Aug. 21, in New York City to kick off the partnership.
'Cracker Barrel has always felt like home to me. It's where the food hits just right, the people treat you like family, and the pace lets you slow down and take a breath,' Davis shared.
'That's something I try to bring into my music too; real moments that feel good and bring people together. I'm proud to be part of this next chapter and to celebrate what makes Cracker Barrel so special to so many.'
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6 The new updates are part of the company's 'All the More' campaign that 'positions the iconic American brand for the future.'
4kclips – stock.adobe.com
In addition, Cracker Barrel is treating everyone in the US to a complimentary Classic Side with any purchase on Aug. 23 and 24.
Cracker Barrel is also debuting a new seasonal fall menu that is now available nationwide. Here's what's on the menu:
BREAKFAST
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Uncle Herschel's Favorite – Two eggs cooked to order with a choice of Sugar Cured Ham, Country Ham, Grilled or Fried Catfish Fillet, Crispy Tender Dippers or – for the first time ever – a premium New York Strip Steak available for an upgrade, served with Hashbrown Casserole or Fried Apples, Buttermilk Biscuits, Sawmill Gravy and Grits.
– Two eggs cooked to order with a choice of Sugar Cured Ham, Country Ham, Grilled or Fried Catfish Fillet, Crispy Tender Dippers or – for the first time ever – a premium New York Strip Steak available for an upgrade, served with Hashbrown Casserole or Fried Apples, Buttermilk Biscuits, Sawmill Gravy and Grits. Sausage & Egg Hashbrown Casserole – A double portion of the signature Hashbrown Casserole layered with Colby cheese, served over Sawmill Gravy with scrambled eggs and a flavorful blend of crumbled smoked sausage, onions, red peppers, and green chiles, topped with crispy fried onions, diced tomatoes, and green onions, with a side of Buttermilk Biscuits.
– A double portion of the signature Hashbrown Casserole layered with Colby cheese, served over Sawmill Gravy with scrambled eggs and a flavorful blend of crumbled smoked sausage, onions, red peppers, and green chiles, topped with crispy fried onions, diced tomatoes, and green onions, with a side of Buttermilk Biscuits. Bacon & Egg Hashbrown Casserole – Scratch-made Hashbrown Casserole hot off the grill is layered with pieces of crispy bacon, farm-fresh scrambled eggs, melted Colby cheese, fried onions, diced tomatoes, and green onions, with Buttermilk Biscuits on the side.
– Scratch-made Hashbrown Casserole hot off the grill is layered with pieces of crispy bacon, farm-fresh scrambled eggs, melted Colby cheese, fried onions, diced tomatoes, and green onions, with Buttermilk Biscuits on the side. Butter Pecan French Toast Bake – Thick-cut country bread is soaked in vanilla custard, topped with cheesecake filling, baked 'til golden, with your choice of bacon or sausage. Praline pecan streusel and butter pecan syrup available as an upgrade.
LUNCH & DINNER
Herb Roasted Chicken – A half chicken, seasoned and slow-roasted in the oven until golden, crispy perfection and topped with a lemon herb butter sauce. Served with mashed potatoes, choice of classic side, and Buttermilk Biscuits or Corn Muffins.
– A half chicken, seasoned and slow-roasted in the oven until golden, crispy perfection and topped with a lemon herb butter sauce. Served with mashed potatoes, choice of classic side, and Buttermilk Biscuits or Corn Muffins. Hashbrown Casserole Shepherd's Pie – Slow-braised pot roast and gravy with carrots, peas, onions, celery, and mashed potatoes, topped with a crispy griddled Hashbrown Casserole crust, sour cream, diced tomatoes, and green onions, and hand-rolled Buttermilk Biscuits on the side.
– Slow-braised pot roast and gravy with carrots, peas, onions, celery, and mashed potatoes, topped with a crispy griddled Hashbrown Casserole crust, sour cream, diced tomatoes, and green onions, and hand-rolled Buttermilk Biscuits on the side. Slow-Braised Pot Roast – A family classic featuring slow-roasted rib roast, carrots, onions, and celery in a savory, homestyle gravy with mashed potatoes, choice of classic side, and Buttermilk Biscuits or Corn Muffins.
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