
Vidya Balan on the after effects of COVID-19: 'Studios feel it would be safer to bet on the historically male-led films'
Vidya Balan, who is known for acing women-centric films, feels that post-pandemic, the studios are feeling the pinch financially and hence are going back to the safer bet of choosing male-led films.
(Also read: Vidya Balan calls out AI-generated content featuring her: 'It does not reflect my views or work')
In a recent interview with Deadline, Vidya opened up about her illustrious career and making a niche for herself by choosing films which have strong and layered female characters. However, when the actor was starting her acting journey, she didn't have the luxury of choice as such characters were simply not being written.
'There was no question of strategising (to play strong characters) because one had never really seen women take centre stage in mainstream films. The few films that I enjoyed where women were leading the story were in art house cinema. The only film I can think of which was commercially viable and led by a woman was Chaalbaaz," said Vidya.
But then came her debut film Parineeta in 2005, which was an author-backed role based on a novel by Sarat Chandra Chattopadhyay. While discussing her filmography, the actor talked about films like Paa, where she played a single mother to a 12-year-old son with a rare genetic condition called Progeria; getting into the skin of the titular role in Shakuntala Devi-- also known as a human computer. And the ambitious housewife who becomes a radio jockey for a late-night relationship advice show in Tumhari Sulu.
However, the actor feels that after COVID-19, audiences stopped going to theaters, making it difficult for studios to invest in women-centric films.
'Post-pandemic, people in India have lost the habit of going to the theatres to watch films. The studios feel it would be safer to bet on the historically male-led films. In my opinion, this calls for a reinvention in the female-led film space,' Vidya said.

Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles


Mint
2 hours ago
- Mint
Snoop Dogg film to be directed by Craig Brewer
ANI Published 7 Jun 2025, 09:20 AM IST Washington DC [US], June 7 (ANI): Craig Brewer, known for helming such films as 'Hustle & Flow' and 'Dolemite Is My Name', is set to direct the biopic of Snoop Dogg. Universal Pictures has set Craig Brewer to film the definitive biography of Snoop Dogg's rise from hip-hop artist to renowned entertainment magnate. Brewer will contribute revisions to a script previously written by Joe Robert Cole. The film will be produced by Snoop Dogg, Brian Grazer and Death Row Pictures president Sara Ramaker. SVP Production Development Ryan Jones will oversee the project for the studio, reported Deadline. The Snoop Dogg film marks the first movie under Death Row Pictures' overall contract with NBCUniversal Entertainment & Studios. It is an offshoot of Death Row Records, the label that established Snoop Dogg's career and is now embarking on an ambitious new chapter with the expansion. The strategic shift strengthens the brand's reach beyond music, ushering in a new era of imaginative on-screen storytelling. Universal has found success in the historical hip hop space with the F. Gary Gray-directed Straight Outta Compton, the story of the seminal rap group N.W.A film that was nominated for a Best Screenplay Oscar and grossed more than USD 200 million. Before that came 8 Mile, which starred Eminem in a drama based on his life and rise. Grazer produced that film, which grossed USD 250 million and won an Original Song Oscar for "Lose Yourself." Death Row's upcoming slate of projects starts with the Snoop Dogg biopic. Beyond film, Snoop will return to NBC's musical competition series The Voice this fall, reclaiming his red chair for Season 28. On top of that, he will continue to partner with NBCUniversal on cross-portfolio opportunities; he was a breakout star on NBC and Peacock's coverage of the 2024 Olympic Games in Paris, reported Deadline. (ANI)


NDTV
14 hours ago
- NDTV
How John Abraham Rescued Vidya Balan From Akshaye Khanna On The Sets Of Salaam-E-Ishq
New Delhi: Vidya Balan recently attended the Bollywood Hungama Style Icons Summit, where she recalled a funny incident from the sets of Salaam-E-Ishq. The actress had worked with John Abraham and Akshaye Khanna in the film, along with other A-listers such as Salman Khan, Priyanka Chopra Jonas, Anil Kapoor, and Juhi Chawla to name a few. The Kahaani actress spoke about how she had to ask John Abraham for help, as she had to face Akshaye Khanna on set after rejecting a film with him. What's Happening Vidya Balan revealed a hilarious incident from the sets of Salaam-E-Ishq at the recent Bollywood Hungama Style Icons Summit. The actress spoke about what led to her fear of meeting Akshaye Khanna on the sets of the film. Vidya said, "There was a film offered to me opposite Akshaye Khanna, and for some reason, I didn't connect with the script. But I didn't pick up the phone and tell him that. I asked my manager to convey it to the director." She added, "And then I met Akshaye on the sets of Salaam-E-Ishq. And he fired me. He was like 'Why didn't you tell me you didn't want to do the film?' I went up to John [Abraham] and said, 'Can you please save me?' Because I was so new, I didn't want any confrontation. I didn't want to hurt anyone or make anyone feel bad, or just feel like I was refusing a film with them. But of course, he was only pulling my leg. I later realized." About Salaam-E-Ishq Nikkhil Advani's Salaam-E-Ishq is a romantic drama, which brings together six love stories and then follows the meandering relationships of the people within it. Work Vidya Balan was last seen in the blockbuster Bhool Bhulaiyaa 3 with Kartik Aaryan, Madhuri Dixit and Triptii Dimri. She also did Do Aur Do Pyaar with Pratik Gandhi, Ileana D'Cruz and Sendhil Ramamurthy. In A Nutshell Vidya Balan revealed how she was scared of confronting Akshaye Khanna on the sets of Salaam-E-Ishq, after rejecting a film with him before. She explained how she asked help from John Abraham.


News18
19 hours ago
- News18
Vidya Balan Recalls Akshaye Khanna's Reaction After She Rejected Film With Him: ‘Fired Me…'
Last Updated: Vidya Balan opened up on turning down a film opposite Akshaye Khanna, and what happened after she faced him later while shooting for Salaam-E-Ishq. Bollywood actress Vidya Balan recently shared an anecdote from her early acting days, and recalled rejecting a film opposite Akshaye Khanna. She said that she did not connect with the script, and asked her manager to convey the message instead of informing Akshaye directly. Later, Vidya met Akshaye on the sets of the 2007 film 'Salaam-e-Ishq', and revealed his reaction to her rejecting the film opposite him. She jokingly added that she asked her Salaam-e-Ishq co-star John Abraham to 'save' her, and later realized that Akshay was only pulling her leg. At Bollywood Hungama Style Icons Summit, Vidya Balan said, 'There was a film offered to me opposite Akshaye Khanna, and for some reason, I didn't connect with the script. But I didn't pick up the phone and tell him that. I asked my manager to convey it to the director." She further added, 'And then I met Akshaye on the sets of Salaam-E-Ishq. And he fired me. He was like 'why didn't you tell me you didn't want to do the film?' I went up to John and said, 'Can you please save me?' (laughs). Because I was so new, I didn't want any confrontation. I didn't want to hurt anyone or make anyone feel bad, or just feel like I was refusing a film with them. But of course, he was only pulling my leg. I later realized." The actress acknowledged that nobody likes to hear 'no,' especially considering the significant time and effort put into creating a script. In a sincere admission, Balan mentioned that being married to a producer has deepened her understanding of this even more. Speaking about the same, Vidya expressed, 'I'm not a rude person. I say it as it is, but I am aware of how much efforts go into developing a script and I value it." On the work front, Vidya Balan was last seen in Anees Bazmee's horror-comedy film 'Bhool Bhulaiyaa 3' alongside Kartik Aaryan, Madhuri Dixit and Triptii Dimri. The film was was theatrically released on 1 November 2024. First Published: June 06, 2025, 11:05 IST