'Feel Korea In A Heartbeat' Showcases the Best of Korean Tourism, Trends
KUALA LUMPUR, June 12 (Bernama) -- The Korea Tourism Organisation (KTO) is organising a four-day 'Feel Korea in a Heartbeat' festival, showcasing South Korea as a travel destination and highlighting its rich and diverse culture to the Malaysian public.
Happening now until June 15 at the LG Oval Concourse, One Utama Shopping Centre, visitors can explore and experience for themselves the best of South Korea's travel, food, culture, beauty and entertainment, all in one venue.
Speaking at the launch on Thursday, KTO Malaysia's managing director Moon Sangho said he hoped the event will bring Korea closer to the hearts of Malaysians and inspire their next journey to Korea.
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'Whether you're planning your first trip to Korea or a repeat traveller eager to explore new regions, this event promises exciting experiences, exclusive insights and the best travel deals to Korea,' he said.
South Korean Minister and Consul General in Malaysia, Lee Han Il in his speech, meanwhile said that with South Korea's new government inaugurated this June, bilateral relations were entering a new chapter with renewed emphasis on cultural and tourism links.
'Tourism is the most powerful means of connecting people and expanding mutual respect and understanding," he said.
A bilateral tourism cooperation Memorandum of Understanding (MoU) signed in January has already led to several measures, including the use of QR payments via Touch 'n Go and BC Card, as well as options for advance airport express ticket purchases, Lee noteed adding visitor arrivals between both countries reached 770,000 last year, and are expected to return to the pre-COVID level of 1.08 million.
Highlights of the event include K-Travel Zone where visitors can explore exclusive travel deals, discover lesser-known Korean destinations beyond Busan, Jeju, and Gangwon, and get insights from top travel agencies and regional tourism partners.
They can indulge and learn more about Korean beauty products at the K-Beauty Showcase or savour a variety of flavourful Korean food at the K-Food Zone.
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