Amazon and Saks Introduce New Luxury Storefront, ‘Saks on Amazon'
NEW YORK--(BUSINESS WIRE)--Saks Fifth Avenue and Amazon Fashion join forces to launch Saks on Amazon, a new shopping experience in Luxury Stores at Amazon featuring a refined selection of luxury merchandise curated by Saks Fifth Avenue. Starting today, the new multi-brand storefront enables customers to access some of the most sought-after brands in luxury fashion and beauty in Amazon's store. This collaboration seamlessly blends Saks' luxury expertise with the convenience, ease and speed that customers have come to expect from Amazon, creating an inspiring shopping experience that enhances discovery and access to luxury fashion and beauty.
'We're excited to introduce a new shopping experience that gives Amazon customers the opportunity to discover a distinctive luxury assortment selected by the experts at Saks Fifth Avenue,' said Emily Essner, President & Chief Commercial Officer at Saks Global. 'This collaboration underscores Saks Fifth Avenue's reputation as a leader in luxury curation, as well as our commitment to reinventing luxury shopping so that each customer's experience is unmistakably their own. We are delighted to collaborate with an incredible group of forward-thinking brand partners for launch, and we look forward to expanding selection with additional brands as we evolve the experience.'
"We know that Amazon customers are eager to shop these brands in Luxury Stores,' said Jenny Freshwater, Vice President of Amazon Fashion, Fitness and Creators. "This collaboration with Saks furthers Amazon's commitment to supporting the luxury industry and increasing our assortment for customers, while maintaining an elevated shopping experience that meets the varying tastes of our diverse customer base."
The 'Saks on Amazon' Experience
Amazon customers will discover a curated selection of Saks' luxury assortment across women's and men's ready-to-wear, beauty, shoes, handbags and accessories. Customers can explore the latest styles from renowned brands, including Dolce&Gabbana, Balmain, Etro, Stella McCartney, Giambattista Valli, Erdem, Fear of God, Jason Wu Collection, Rosetta Getty, Johanna Ortiz, Chantecaille, La Prairie and more – with additional brands set to launch in coming months. The experience includes regularly refreshed product arrays, such as New Arrivals, Women's Weekend Uniform and Men's Elevated Essentials, enabling Amazon customers to discover what's new and trending with ease.
Customers can also browse the launch assortment through digital window displays available in the Saks on Amazon experience. Inspired by the iconic windows at the Saks Fifth Avenue New York flagship, these digital displays allow customers to 'window shop' the Saks on Amazon storefront, with the added convenience of instantly adding items to their cart.
The 'Saks Arrives on Amazon' Campaign
'Saks Arrives on Amazon,' the editorial campaign created by Saks and directed by Emmy-award winning director Max Siedentopf, underscores the thrill and anticipation of receiving luxury items with ease from Saks on Amazon. Divided into six vignettes, the playful visuals emphasize luxury sensibility and ignite customer imagination with unique, idiosyncratic moments of Saks luxury products arriving at home – from a Balmain B Buzz top-handle handbag pulling up to a front door on top of a miniature vintage car to Stella McCartney Ryder bags descending from the sky hanging from umbrellas. Customers can shop the products featured in the campaign directly in the Saks on Amazon shopping experience.
The campaign also comes to life through a window installation at the Saks Fifth Avenue New York flagship. Located on the corner of 50th Street and Fifth Avenue, the window display features a curation of items from the Saks on Amazon assortment set against whimsical backdrops inspired by the campaign.
Available in the Amazon Shopping app, desktop and mobile browsers in the U.S., customers shopping Saks on Amazon can enjoy the same convenience and fast, free shipping they have come to know and love from shopping at Amazon. Customers can visit amazon.com/saks or search 'Saks on Amazon' to shop.
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ABOUT AMAZON FASHION
Amazon Fashion & Fitness is a one-stop destination for head-to-toe style. Find apparel, activewear, shoes, accessories, jewelry, watches, handbags, sports and outdoors, and luggage from a wide range of designer, contemporary, and emerging brands for any occasion, any style, and any budget. Amazon Fashion & Fitness continues to expand its wide selection and create new experiences on behalf of its customers. It is also home to Luxury Stores, a destination that brings established and emerging luxury fashion and beauty brands directly to Amazon customers. Amazon Fashion & Fitness aims to reinvent shopping for fashion and uses technology to serve customers with products and brands that are relevant to them. For more information, please visit www.amazon.com/fashion.
ABOUT SAKS FIFTH AVENUE
Saks Fifth Avenue is the leading name in luxury shopping. Since 1924, the brand has maintained a reputation for delivering an expertly curated assortment of fashion and highly personalized service. The Saks Fifth Avenue experience offers seamless all-channel shopping through an elevated digital platform and in-person services provided by an extraordinary network of 37 Saks Fifth Avenue stores across North America.
Shop on Saks.com and the Saks app, or visit Saks.com to find a Saks Fifth Avenue store location near you. Follow @saks on Instagram, TikTok and Facebook and @Saks Fifth Avenue on LinkedIn.
ABOUT SAKS GLOBAL
Saks Global is a combination of world-class luxury retailers, including Neiman Marcus, Bergdorf Goodman, Saks Fifth Avenue and Saks OFF 5TH, as well as a portfolio of prime U.S. real estate holdings and investments. Saks Global is deeply committed to helping luxury consumers discover the most sought-after established and emerging brands from around the world. Powered by data-driven technology and centered on the customer, Saks Global is on a mission to redefine the luxury shopping experience through highly personalized service, with greater opportunities for product discovery across all channels.
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