Latest news with #JennyFreshwater
Elle
22-05-2025
- Entertainment
- Elle
The 15 Best Spring Fashion Finds on Amazon Right Now
One of the joys of working in fashion is the sixth sense you develop for unearthing the best products in every scenario. Case in point: This spring, we sifted through Amazon's seemingly endless assortment, which includes everything from emerging designers to iconic brands, to curate a list of the chicest closet essentials. Just like the ELLE team, Amazon tapped into what's happening on the runway, 'we think the era of quiet luxury might be fading a bit—people are leaning into glam again,' Jenny Freshwater, Amazon's Vice President of Fashion and Fitness, tells us exclusively. Amazon's stores are stocked up on all the fun seasonal trends, from leopard to plaid. 'There's also a countryside, romantic feel coming back: chiffon and ultra-feminine pieces.' Freshwater says. 'I think we'll see a grown-up take on boho this spring, too.' In addition to all of the trend-forward pieces from favorite brands, including Coach, Michael Kors, Ronny Kobo, and kate spade new york, shoppers can browse classic styles from Ray-Bans, New Balance, Lacoste, and Sweaty Betty. With hundreds of thousands of fashion items available in its stores, Amazon has made browsing the website so much easier, especially with the launch of several AI-enhanced features. 'Rufus is our AI shopping assistant that helps you shop in a conversational way,' Freshwater shares. 'It's great for narrowing down Amazon's vast selection and getting expert-like recommendations.' We tested it out to help us zero in on one of spring's biggest trends: pastel accessories. The results led to this ice blue Coach Brooklyn bag. With Amazon's View in 3D feature, we were able to scroll, pinch, zoom, and rotate the bag to see all angles. The chat feature isn't just limited to fashion finds either—it can be used across the board. 'I used Rufus to plan my daughter's spa-themed birthday party,' Freshwater says. 'I just typed in '12-year-old spa birthday,' and it helped me find the perfect headbands, wristbands, and masks.' In a constant quest to make online shopping easier, Amazon has debuted a number of features to its site that help you know how an item will look when worn, as well as what size and fit will work best. Freshwater adds: 'We work closely with brands, utilizing technology to create experiences such as View in 3D and AR/VTO, so that customers can explore products through engaging and interactive experiences, helping inform purchasing decisions so they can shop with confidence.' Personalized Size Recommendations and Fit Review Highlights help you know how a style fits and which size might work best for you, while Virtual Try-On, available for select styles, brings an in-store like experience to your mobile device. 'One of the biggest challenges with online fashion is knowing how something will fit or look on you,' Freshwater explains. 'With See It On Your Model, you can choose from real models with different sizes, skin tones, and hair colors—from XS to 4XL—and see how a product looks on someone like you.' The way it works is simple: Available in the Amazon Shopping app and mobile browser, just click on the 'Change Model' button in the lower right-hand corner of the product image, and a gallery of up to 40 real models to choose from will pop up. Pick the one that you'd like to see the item on and—voilà—your pick replaces the original model. Powered by GenAI technology, this interactive feature simulates how clothing looks on real models of all sizes (XS to 4XL), showing shoppers how garments will appear on different body types. 'We're seeing lower return rates with tools like See It On Your Model, because customers can better visualize the fit and look before buying,' Freshwater says. 'That's a win for them and for us.'
Cosmopolitan
20-05-2025
- Business
- Cosmopolitan
25 Amazon Summer Fashion Finds That Look Way More Expensive
Honestly, I've been daydreaming about summer since January. These days, all I think about are straw cowboy hats and bikinis, flip-flops and capris, and jorts. (Just generally jorts.) For me, this season's vibe is all about pieces that somehow manage to look put-together while feeling like I'm wearing next to nothing. And after going down a rabbit hole of inspo photos and trend forecasts, I've finally emerged with my definitive list of Amazon summer fashion finds that embody that exact said vibe without making you question your financial decisions. Why Amazon, you ask? Aside from its vast array of inventory, shopping on Amazon is just hella convenient. You can't deny that fast Prime shipping and those (sometimes too) honest customer reviews. I also just love being able to pick up some toothpaste and a candle along with my breezy summer dress. A one-stop shop if I ever did see one! What's made my summer wardrobe mission so much easier this year? When Cosmo got to catch up with Jenny Freshwater, VP of Amazon Fashion and Fitness, she gave us the inside scoop on their newest shopping tool, Rufus—aka a conversational AI here to help you narrow down your search. "You can ask a question like 'best running shoes for minimalist runners,' and then you can get the product list and filter," she explained. "Because we focus on having such a wide selection for our diverse customers, the other side of that is being able to take that wide selection and find exactly what you want." The difference between scrolling endlessly through search results and asking Rufus specific questions is genuinely game-changing. Say you're searching for a wedding guest dress for an outdoor venue where you know temperatures will hit 95 degrees (praying for this hypothetical you). Instead of wading through thousands of options, you could simply ask about breathable fabrics that won't show sweat stains, and immediately find three perfect candidates under $50. "It's like your virtual sales associate that you can ask anything in the middle of the night in your pajamas, and shop that way," Freshwater added, which explains why I've been having 2 AM conversations with an AI about whether linen-rayon blends actually stay wrinkle-free. Anyway. You betcha I used Rufus help me curate this list of summer fashion must-haves. Scroll down for my edit of summer wardrobe pieces from Amazon that'll have you covered from beach days to rooftop parties. I've done the digging so you don't have to, and these finds are seriously good, if I do say so myself.
Fibre2Fashion
30-04-2025
- Business
- Fibre2Fashion
American firm Saks Fifth Avenue launches luxury storefront on Amazon
Saks Fifth Avenue and Amazon Fashion join forces to launch Saks on Amazon, a new shopping experience in Luxury Stores at Amazon featuring a refined selection of luxury merchandise curated by Saks Fifth Avenue. The new multi-brand storefront enables customers to access some of the most sought-after brands in luxury fashion and beauty in Amazon's store. This collaboration seamlessly blends Saks' luxury expertise with the convenience, ease and speed that customers have come to expect from Amazon, creating an inspiring shopping experience that enhances discovery and access to luxury fashion and beauty. 'We're excited to introduce a new shopping experience that gives Amazon customers the opportunity to discover a distinctive luxury assortment selected by the experts at Saks Fifth Avenue,' said Emily Essner, President & Chief Commercial Officer at Saks Global. 'This collaboration underscores Saks Fifth Avenue's reputation as a leader in luxury curation, as well as our commitment to reinventing luxury shopping so that each customer's experience is unmistakably their own. We are delighted to collaborate with an incredible group of forward-thinking brand partners for launch, and we look forward to expanding selection with additional brands as we evolve the experience.' Saks Fifth Avenue and Amazon Fashion have launched 'Saks on Amazon', a curated storefront in Amazon's Luxury Stores. It offers top brands like Balmain, Stella McCartney and La Prairie across fashion and beauty. The experience features digital window displays and a whimsical campaign, combining Saks' luxury expertise with Amazon's ease and speed to enhance discovery and access. "We know that Amazon customers are eager to shop these brands in Luxury Stores,' said Jenny Freshwater, Vice President of Amazon Fashion, Fitness and Creators. "This collaboration with Saks furthers Amazon's commitment to supporting the luxury industry and increasing our assortment for customers, while maintaining an elevated shopping experience that meets the varying tastes of our diverse customer base." The 'Saks on Amazon' Experience Amazon customers will discover a curated selection of Saks' luxury assortment across women's and men's ready-to-wear, beauty, shoes, handbags and accessories. Customers can explore the latest styles from renowned brands, including Dolce&Gabbana, Balmain, Etro, Stella McCartney, Giambattista Valli, Erdem, Fear of God, Jason Wu Collection, Rosetta Getty, Johanna Ortiz, Chantecaille, La Prairie and more – with additional brands set to launch in coming months. The experience includes regularly refreshed product arrays, such as New Arrivals, Women's Weekend Uniform and Men's Elevated Essentials, enabling Amazon customers to discover what's new and trending with ease. Customers can also browse the launch assortment through digital window displays available in the Saks on Amazon experience. Inspired by the iconic windows at the Saks Fifth Avenue New York flagship, these digital displays allow customers to 'window shop' the Saks on Amazon storefront, with the added convenience of instantly adding items to their cart. The 'Saks Arrives on Amazon' Campaign 'Saks Arrives on Amazon,' the editorial campaign created by Saks and directed by Emmy-award winning director Max Siedentopf, underscores the thrill and anticipation of receiving luxury items with ease from Saks on Amazon. Divided into six vignettes, the playful visuals emphasize luxury sensibility and ignite customer imagination with unique, idiosyncratic moments of Saks luxury products arriving at home – from a Balmain B Buzz top-handle handbag pulling up to a front door on top of a miniature vintage car to Stella McCartney Ryder bags descending from the sky hanging from umbrellas. Customers can shop the products featured in the campaign directly in the Saks on Amazon shopping experience. The campaign also comes to life through a window installation at the Saks Fifth Avenue New York flagship. Located on the corner of 50th Street and Fifth Avenue, the window display features a curation of items from the Saks on Amazon assortment set against whimsical backdrops inspired by the campaign. Note: The headline, insights, and image of this press release may have been refined by the Fibre2Fashion staff; the rest of the content remains unchanged. Fibre2Fashion News Desk (RM)
Business Wire
29-04-2025
- Business
- Business Wire
Amazon and Saks Introduce New Luxury Storefront, ‘Saks on Amazon'
NEW YORK--(BUSINESS WIRE)--Saks Fifth Avenue and Amazon Fashion join forces to launch Saks on Amazon, a new shopping experience in Luxury Stores at Amazon featuring a refined selection of luxury merchandise curated by Saks Fifth Avenue. Starting today, the new multi-brand storefront enables customers to access some of the most sought-after brands in luxury fashion and beauty in Amazon's store. This collaboration seamlessly blends Saks' luxury expertise with the convenience, ease and speed that customers have come to expect from Amazon, creating an inspiring shopping experience that enhances discovery and access to luxury fashion and beauty. 'We're excited to introduce a new shopping experience that gives Amazon customers the opportunity to discover a distinctive luxury assortment selected by the experts at Saks Fifth Avenue,' said Emily Essner, President & Chief Commercial Officer at Saks Global. 'This collaboration underscores Saks Fifth Avenue's reputation as a leader in luxury curation, as well as our commitment to reinventing luxury shopping so that each customer's experience is unmistakably their own. We are delighted to collaborate with an incredible group of forward-thinking brand partners for launch, and we look forward to expanding selection with additional brands as we evolve the experience.' "We know that Amazon customers are eager to shop these brands in Luxury Stores,' said Jenny Freshwater, Vice President of Amazon Fashion, Fitness and Creators. "This collaboration with Saks furthers Amazon's commitment to supporting the luxury industry and increasing our assortment for customers, while maintaining an elevated shopping experience that meets the varying tastes of our diverse customer base." The 'Saks on Amazon' Experience Amazon customers will discover a curated selection of Saks' luxury assortment across women's and men's ready-to-wear, beauty, shoes, handbags and accessories. Customers can explore the latest styles from renowned brands, including Dolce&Gabbana, Balmain, Etro, Stella McCartney, Giambattista Valli, Erdem, Fear of God, Jason Wu Collection, Rosetta Getty, Johanna Ortiz, Chantecaille, La Prairie and more – with additional brands set to launch in coming months. The experience includes regularly refreshed product arrays, such as New Arrivals, Women's Weekend Uniform and Men's Elevated Essentials, enabling Amazon customers to discover what's new and trending with ease. Customers can also browse the launch assortment through digital window displays available in the Saks on Amazon experience. Inspired by the iconic windows at the Saks Fifth Avenue New York flagship, these digital displays allow customers to 'window shop' the Saks on Amazon storefront, with the added convenience of instantly adding items to their cart. The 'Saks Arrives on Amazon' Campaign 'Saks Arrives on Amazon,' the editorial campaign created by Saks and directed by Emmy-award winning director Max Siedentopf, underscores the thrill and anticipation of receiving luxury items with ease from Saks on Amazon. Divided into six vignettes, the playful visuals emphasize luxury sensibility and ignite customer imagination with unique, idiosyncratic moments of Saks luxury products arriving at home – from a Balmain B Buzz top-handle handbag pulling up to a front door on top of a miniature vintage car to Stella McCartney Ryder bags descending from the sky hanging from umbrellas. Customers can shop the products featured in the campaign directly in the Saks on Amazon shopping experience. The campaign also comes to life through a window installation at the Saks Fifth Avenue New York flagship. Located on the corner of 50th Street and Fifth Avenue, the window display features a curation of items from the Saks on Amazon assortment set against whimsical backdrops inspired by the campaign. Available in the Amazon Shopping app, desktop and mobile browsers in the U.S., customers shopping Saks on Amazon can enjoy the same convenience and fast, free shipping they have come to know and love from shopping at Amazon. Customers can visit or search 'Saks on Amazon' to shop. ASSETS Click here to access Saks on Amazon imagery ABOUT AMAZON FASHION Amazon Fashion & Fitness is a one-stop destination for head-to-toe style. Find apparel, activewear, shoes, accessories, jewelry, watches, handbags, sports and outdoors, and luggage from a wide range of designer, contemporary, and emerging brands for any occasion, any style, and any budget. Amazon Fashion & Fitness continues to expand its wide selection and create new experiences on behalf of its customers. It is also home to Luxury Stores, a destination that brings established and emerging luxury fashion and beauty brands directly to Amazon customers. Amazon Fashion & Fitness aims to reinvent shopping for fashion and uses technology to serve customers with products and brands that are relevant to them. For more information, please visit ABOUT SAKS FIFTH AVENUE Saks Fifth Avenue is the leading name in luxury shopping. Since 1924, the brand has maintained a reputation for delivering an expertly curated assortment of fashion and highly personalized service. The Saks Fifth Avenue experience offers seamless all-channel shopping through an elevated digital platform and in-person services provided by an extraordinary network of 37 Saks Fifth Avenue stores across North America. Shop on and the Saks app, or visit to find a Saks Fifth Avenue store location near you. Follow @saks on Instagram, TikTok and Facebook and @Saks Fifth Avenue on LinkedIn. ABOUT SAKS GLOBAL Saks Global is a combination of world-class luxury retailers, including Neiman Marcus, Bergdorf Goodman, Saks Fifth Avenue and Saks OFF 5TH, as well as a portfolio of prime U.S. real estate holdings and investments. Saks Global is deeply committed to helping luxury consumers discover the most sought-after established and emerging brands from around the world. Powered by data-driven technology and centered on the customer, Saks Global is on a mission to redefine the luxury shopping experience through highly personalized service, with greater opportunities for product discovery across all channels.
