American firm Saks Fifth Avenue launches luxury storefront on Amazon
Saks Fifth Avenue and Amazon Fashion join forces to launch Saks on Amazon, a new shopping experience in Luxury Stores at Amazon featuring a refined selection of luxury merchandise curated by Saks Fifth Avenue. The new multi-brand storefront enables customers to access some of the most sought-after brands in luxury fashion and beauty in Amazon's store. This collaboration seamlessly blends Saks' luxury expertise with the convenience, ease and speed that customers have come to expect from Amazon, creating an inspiring shopping experience that enhances discovery and access to luxury fashion and beauty.
'We're excited to introduce a new shopping experience that gives Amazon customers the opportunity to discover a distinctive luxury assortment selected by the experts at Saks Fifth Avenue,' said Emily Essner, President & Chief Commercial Officer at Saks Global. 'This collaboration underscores Saks Fifth Avenue's reputation as a leader in luxury curation, as well as our commitment to reinventing luxury shopping so that each customer's experience is unmistakably their own. We are delighted to collaborate with an incredible group of forward-thinking brand partners for launch, and we look forward to expanding selection with additional brands as we evolve the experience.'
Saks Fifth Avenue and Amazon Fashion have launched 'Saks on Amazon', a curated storefront in Amazon's Luxury Stores. It offers top brands like Balmain, Stella McCartney and La Prairie across fashion and beauty. The experience features digital window displays and a whimsical campaign, combining Saks' luxury expertise with Amazon's ease and speed to enhance discovery and access.
"We know that Amazon customers are eager to shop these brands in Luxury Stores,' said Jenny Freshwater, Vice President of Amazon Fashion, Fitness and Creators. "This collaboration with Saks furthers Amazon's commitment to supporting the luxury industry and increasing our assortment for customers, while maintaining an elevated shopping experience that meets the varying tastes of our diverse customer base."
The 'Saks on Amazon' Experience
Amazon customers will discover a curated selection of Saks' luxury assortment across women's and men's ready-to-wear, beauty, shoes, handbags and accessories. Customers can explore the latest styles from renowned brands, including Dolce&Gabbana, Balmain, Etro, Stella McCartney, Giambattista Valli, Erdem, Fear of God, Jason Wu Collection, Rosetta Getty, Johanna Ortiz, Chantecaille, La Prairie and more – with additional brands set to launch in coming months. The experience includes regularly refreshed product arrays, such as New Arrivals, Women's Weekend Uniform and Men's Elevated Essentials, enabling Amazon customers to discover what's new and trending with ease.
Customers can also browse the launch assortment through digital window displays available in the Saks on Amazon experience. Inspired by the iconic windows at the Saks Fifth Avenue New York flagship, these digital displays allow customers to 'window shop' the Saks on Amazon storefront, with the added convenience of instantly adding items to their cart.
The 'Saks Arrives on Amazon' Campaign
'Saks Arrives on Amazon,' the editorial campaign created by Saks and directed by Emmy-award winning director Max Siedentopf, underscores the thrill and anticipation of receiving luxury items with ease from Saks on Amazon. Divided into six vignettes, the playful visuals emphasize luxury sensibility and ignite customer imagination with unique, idiosyncratic moments of Saks luxury products arriving at home – from a Balmain B Buzz top-handle handbag pulling up to a front door on top of a miniature vintage car to Stella McCartney Ryder bags descending from the sky hanging from umbrellas. Customers can shop the products featured in the campaign directly in the Saks on Amazon shopping experience.
The campaign also comes to life through a window installation at the Saks Fifth Avenue New York flagship. Located on the corner of 50th Street and Fifth Avenue, the window display features a curation of items from the Saks on Amazon assortment set against whimsical backdrops inspired by the campaign.
Note: The headline, insights, and image of this press release may have been refined by the Fibre2Fashion staff; the rest of the content remains unchanged.
Fibre2Fashion News Desk (RM)
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