Munawar Faruqui learnt timeliness from Kangana Ranaut, being late from Salman Khan
As for Salman, he noted having learnt kindness and empathy from the Bollywood superstar. He said, "I have learnt to come late from Salman bhai, so I go late to many places. I have learnt to be kind from Salman bhai. He's very kind. I can never be as kind as him because when I hear his stories, I think I can never be as kind as him. I will definitely try to be as kind as I can. But I feel I should not trouble the people around me."Watch the video here: ON CLASS DIVIDE, HIS SHOW AND MOREDuring the same event, Faruqui discussed the ongoing divide surrounding class and position in the real world. Talking about his upcoming show, he noted that it revolves around a similar theme, where one has the liberty to play with their status.He said, "In 'The Society', there is no argument. It is just a fight to change your place. If your position changes. If you are not a star kid on this show, you can become a star kid. This is just an example. There is no relation between good and bad acting here."Watch the trailer of The Society here: 'The Society' will be co-hosted by social media influencer Shreya Kalra. It brings together 25 contestants, divided into three social tiers: Royals, Regulars, and Rags. As the game unfolds over 200 hours of content, alliances shift and hierarchies collapse, with each participant vying for the title of 'Asli Baazigar'.- EndsWith inputs from Sana FarzeenMust Watch
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Mint
2 hours ago
- Mint
How ‘Sholay' became India's OG brand IP, and why marketers still can't let go
New Delhi: In a world flooded with algorithms, franchise fatigue, and forgettable content, one Indian film continues to do what new-age brands desperately chase: command recall, spark emotion, and drive engagement across five generations. That film is Sholay. And it turns 50 this month. For many, Sholay is the definitive Bollywood blockbuster. But for marketers, it's something more powerful, India's first mass-market cinematic IP, long before the term became jargon. It didn't just make box office history. It gave India a language of branding before we knew what that was. 'Sholay isn't a film that finds its identity solely as a commercial blockbuster—it's an iconic fixture in Indian cinematic memory. So relevant, it has transcended cinema, TV, OTT and made its way into the meme-world," says Harikrishnan Pillai, chief executive officer (CEO) and co-founder of digital marketing agency TheSmallBigIdea. 'Advertising has milked its charm time and again: Gabbar selling cement, Veeru promoting mobile networks, Basanti endorsing scooters. Gabbar's voice has been recontextualised in Gen Z reels, now yelling at interns and customer care executives. The characters often show up in cameos and callbacks in newer films." And marketers have plugged in. In 2023, Coca-Cola India launched a limited-edition 'Basanti's Orange' retro can, a quirky nod to Hema Malini's iconic character. It sold out within days. Bharti Airtel's #KitneAadmiThe reels challenge clocked over 12,000 user-generated videos in 72 hours. Hyundai created an AI filter that let fans 'race' Jai and Veeru's bike through Ramgarh, leading to a 25% bump in test drive leads—no influencer needed. Released on 15 August, India's Independence Day, in 1975, Sholay was made on a then-massive budget of ₹2.5 crore and grossed ₹30 crore, a record at the time. Adjusted for inflation, it's worth over ₹3,000 crore today. But more than money, it left behind something far stickier: memes before memes, content before content. This was Bollywood's ultimate action epic, where revenge, friendship, and fearless outlaws collided. Directed by Ramesh Sippy, powered by R.D. Burman's music and Salim-Javed's razor-sharp script, the film starred Dharmendra, Amitabh Bachchan, Hema Malini, Sanjeev Kumar and Amjad Khan as the unforgettable Gabbar Singh. 'Gabbar Singh was India's first pop-culture villain. He wasn't just feared, he was quoted, spoofed, and adopted into everyday language," says Neelesh Pednekar, co-founder at Social Pill, a digital media agency. 'That's what gives Sholay its Teflon stickiness in marketing. You don't need to explain the reference. It just lands." And land it does. From corporate presentations to cricket banter, 'kitne aadmi the' has outlived most jingles and hashtags. Political speeches, stand-up comedy, boardroom rants, Instagram reels—you name it. Even television hasn't let go. From The Kapil Sharma Show to Taarak Mehta Ka Ooltah Chashmah, Sholay characters routinely show up in parody, cosplay, or catchphrase form. But the obsession isn't just emotional, it is data-backed. According to Meta, nostalgia-based content sees 25% higher click-through rates and 30% longer watch times than generic messaging. Spotify says retro Bollywood music, including tracks from hits like Sholay, remains one of the most streamed genres. 'Nostalgia isn't retro—it's ROI (return on investment)," Pillai adds. 'Millennials treat it like a rewind button. Gen X finds comfort. Gen Z eats it up for meme aesthetics and vintage cred. Sholay serves them all." Prof. Khyati Jagani, faculty of marketing at FLAME University, believes Sholay succeeded because it was never just entertainment; it was emotive storytelling with mass dialect, grounded in 1970s India. 'The film maps to major life stages for many Indians. That's why it works for both memory and discovery," she says. That duality is gold for marketers. Older consumers relive. Younger ones remix. Gabbar has yelled at daku, dacoits, interns, and startup bros. Veeru's banter has sold everything from data packs to dairy. It's open-source nostalgia, and brands love it. At Shemaroo, which runs channels and a streaming platform built on classic Bollywood content, Sholay-related content continues to clock strong engagement. 'It bridges two cohorts seamlessly," says Mohan Gopinath, head – Bollywood business, Shemaroo Entertainment Ltd. 'It works as comfort content and cultural discovery at once." This also explains why, despite the rise of streaming-era icons and billion-dollar marketing budgets, no Indian film has replaced Sholay as a marketing shorthand. That timelessness is also showing up in product design and packaging. Apart from Coca-Cola's retro campaign, several apparel and lifestyle brands have dabbled in Sholay-inspired graphics, slogans, and capsule drops. Gabbar T-shirts, Ramgarh road-sign merch, and even pop-up cafes themed around the film have found traction in metros. Marketers point to the film's visual iconography—the jacket, the shotgun, the train robbery—as instantly recognisable cues. 'If you're building something quirky, rooted in nostalgia, and inherently desi, Sholay is your shortcut to instant cultural legitimacy," says a Mumbai-based brand consultant who has worked on retro-themed campaigns. Even in corporate storytelling, Sholay has quietly entered the brand playbook. From startup founders referencing Veeru's antics in pitch decks to VC partners invoking Gabbar's ruthlessness in performance reviews, the film's scenes often show up in internal comms, offsites and ad copy decks. 'It's intergenerational glue," the consultant adds. And perhaps it's because Sholay was accidentally perfect. It wasn't part of a cinematic universe. It didn't get reboots or algorithmic sequels. 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Time of India
2 hours ago
- Time of India
'Saiyaara' box office collection day 17: Ahaan Panday and Aneet Padda's film misses the Rs 300 cr mark by a hair, still shines with Rs 299.75 crore amid competition with ‘Son of Sardaar 2' and 'Dhadak 2'
With an impressive collection on day 17, Ahaan Panday and Aneed Padda's 'Saiyaara' came very close to touching and even crossing the dream number of Rs. 300 crore. However, despite the strong momentum, it missed the milestone by a whisker. Nevertheless, according to early estimates shared by Sacnilk, the movie made a business of Rs. 299.75 crore by the end of its third weekend. 'Saiyaara' was able to achieve this number amid the strong competition it faced with the new Bollywood and regional releases. On the one hand, there is Ajay Devgn and Mrunal Thakur's 'Son of Sardaar 2' and Siddhant Chaturvedi-Triptii Dimri starrer 'Dhadak 2'. On the other hand, there is Vijay Deverakonda's film 'Kingdom' and the much-loved animated movie 'Mahavtar Narsimha.' Each one of these movies is trying its best to enjoy its reign at the box office, and in between all this, Mohit Suri's romantic musical drama continues to shine. 'Saiyaara' box office collection day 17 live update 'Saiyaara' had a strong performance during its opening week, grossing Rs 172.75 crore within the first seven days. In its second week, the film earned Rs 107.75 crore. As it entered its third week on Friday, it saw a modest collection of Rs 4.5 crore. Thereafter, on Saturday, with a rise of 50% the earnings went up to Rs 6.75 crore. by Taboola by Taboola Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like Villas For Sale in Dubai Might Surprise You Villas In Dubai | Search Ads Get Quote Undo Thereafter, on Sunday, though it had a slow start, with just Rs 2.4 crore in the account initially, it picked up momentum throughout the day, reaching an estimated Rs 8 crore. With this, the net collection of 'Saiyaara' reached Rs 299.75 crore on day 17. Day-wise breakdown of the movie: Day 1 [1st Friday] ₹ 21.5 Cr Day 2 [1st Saturday] ₹ 26 Cr Day 3 [1st Sunday] ₹ 35.75 Cr Day 4 [1st Monday] ₹ 24 Cr Day 5 [1st Tuesday] ₹ 25 Cr Day 6 [1st Wednesday] ₹ 21.5 Cr Day 7 [1st Thursday] ₹ 19 Cr Week 1 Collection ₹ 172.75 Cr Day 8 [2nd Friday] ₹ 18 Cr Day 9 [2nd Saturday] ₹ 26.5 Cr Day 10 [2nd Sunday] ₹ 30 Cr Day 11 [2nd Monday] ₹ 9.25 Cr Day 12 [2nd Tuesday] ₹ 10 Cr Day 13 [2nd Wednesday] ₹ 7.5 Cr Day 14 [2nd Thursday] ₹ 6.5 Cr Week 2 Collection ₹ 107.75 Cr Day 15 [3rd Friday] ₹4.5Cr Day 16 [3rd Saturday] ₹6.75Cr Day 17 [3rd Sunday]: ₹8 Cr *early estimate Total ₹ 299.75 crore 'Saiyaara' vs 'Son of Sardaar 2' and 'Dhadak 2' Meanwhile, 'Son Of Sardaar 2' and 'Dhadak 2' also attracted audiences during the weekend. The former enjoyed the weekend surge and made Rs. 9.25 crore on Sunday evening, beating 'Saiyaara.' With this, its net collection in three days reached Rs. 24.75 crore. On the other hand, 'Dhadak 2,' which initially seemed shy to make double digits by the end of its opening weekend, ended up collecting Rs. 11.50 crore. This number came after the movie saw a slight improvement in the business on Sunday and made Rs. 4.25 crore. About 'Saiyaara' Headlined by Ahaan Panday and Aneet Padda , 'Saiyaara' is about love, heartbreak, pain, and every emotion that makes a person both strong and vulnerable at the same time. It features Krish Kapoor as an abrasive up-and-coming musical artist, and Vaani Batra, a composed and determined lyricist. Following a painful breakup, Vaani finds new creative motivation for her writing through her relationship with Krish. However, their budding romance and Krish's swift ascent to fame face a significant obstacle due to unforeseen and tragic events.
Time of India
5 hours ago
- Time of India
Arbaaz Khan is all smiles as pregnant wife Sshura Khan shows off her baby bump at his birthday celebrations with sister Arpita Khan Sharma- Pic
Actor and filmmaker Arbaaz Khan celebrated his birthday with a star-studded bash, along with his sister Arpita Khan Sharma . The glamorous bash, which saw their closest friends from the Bollywood film industry in attendance, also marked a special moment for him and his pregnant wife, Sshura Khan. The birthday boy arrived for the bash, dressed in an all-denim ensemble, he contrasted with wife, Sshura, who made a striking appearance in a sleek all-black power suit. The couple, who are expecting their first child together, stole the spotlight on the red carpet. Mum's The Word In a first, Sshura was seen pulling back her jacket to reveal her baby bump while posing for photographs. The cute moment brought a smile to Arbaaz's face. The actor was seen playing the protective husband, gently holding his wife's hand as they made their way into the venue. Arbaaz only left Sshura's side when the paparazzi sang him the birthday song and joined him for photos. While the shutterbugs sang, Sshura was seen standing at the side, laughing at their antics and clapping to the tunes of the song. An Exciting New Chapter In a recent interaction with ETimes, Arbaaz confirmed the news of Sshura's pregnancy. by Taboola by Taboola Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like Treatment That Might Help You Against Knee Pain Knee pain | search ads Find Now Undo He also described this phase as an 'exciting time' for both him and Sshura, expressing their shared joy and readiness to welcome a new life into their family. The couple tied the knot on December 24, 2023, in an intimate ceremony held at Arpita's residence in Mumbai. The private celebration was attended by close family members and friends, including Salman Khan , Sohail Khan , Salim Khan, Salma Khan , Raveena Tandon, and others from the industry. This will be the actor-producer's second child. He co-parents son, Arhaan Khan, with ex-wife Malaika Arora.
