
Domino's introduces robot to fend off seagulls and protect your pizza at the beach
It comes after research placed seagulls amongst the top 10 irritations for Britons at the seaside. One in three confessed to having their food snatched and wished there was an easy solution to safeguard their snacks during their seaside visits.
Izzy Gardener from Domino's said: "Seagulls have claimed too many seaside snacks, and it's time we did something about it."
"We're always exploring new and innovative ways to keep your pizza as hot and fresh as possible on its delivery journey. That's why we're trailing Domidog this summer: a tech-driven answer to an age-old beach problem."
Before being repurposed as a pizza protector, the Boston Dynamics robot had demonstrated its capabilities in various fields, including search and rescue operations, assisting bomb squads, and advancing human-robot interaction research.
Equipped with cutting-edge technology, this innovative device can expertly navigate its surroundings using built-in sensors, stereo cameras, and sophisticated localisation technology.
Extra capabilities, including 360-degree awareness, allow it to effortlessly dodge obstacles whilst completing deliveries.
According to the study, the primary complaints about seagulls include pinching food (61 per cent), aggressive behaviour (50 per cent), and, in some instances, damaging property (10 per cent) or terrifying young children (19 per cent).
Izzy Gardener from Domino's remarked: "Thanks to this prototype, seaside visitors will have a sure-fire way to keep slices safe and secure at the seaside – without them heading off into the sky."
TOP 10 THINGS THAT BOTHER PEOPLE AT THE BEACH:
Lack of toilets nearby
Crowded beaches
Litter
Expensive/limited parking
Seagulls
Dogs off the lead
Strong winds
Getting sun burn
Limited parking
Sand in food

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Click to share on X/Twitter (Opens in new window) Click to share on Facebook (Opens in new window) Domino's has created 'Domidog' - a robot K9 designed to safely deliver pizza to customers at the beach. Although the pizza pup won't replace traditional drivers, the prototype is being launched this summer to protect against swarms of seagulls who swoop on food at seaside hotspots. 2 Domino's launches Domi Dog a robot dog that successfully delivers pizza to beachgoers while keeping seagulls at bay. Credit: Joe Pepler/PinPep 2 The robot prevents your pizza from being eaten by robots Credit: Joe Pepler/PinPep The brand designed the fun robot pooch alongside research, which put seagulls in the top 10 things to bother Brits the most at the beach. With limited toilets (40 per cent), big crowds (37 per cent), and unruly dogs not on leads (17 per cent) also making the list according to 1,500 polled who visit the seaside. It emerged one in three admit they have fallen foul to the boisterous birds who circle the skies and swoop for food. With 59 per cent wishing there was a way to easily protect their snacks from seagulls when at the seaside. Izzy Gardener from Domino's said: 'Seagulls have claimed too many seaside snacks, and it's time we did something about it. 'We're always exploring new and innovative ways to keep your pizza as hot and fresh as possible on its delivery journey. 'That's why we're trailing Domidog this summer: a tech-driven answer to an age-old beach problem.' Before turning pizza pup, the Boston Dynamics robot has proven its capabilities: supporting search and rescue operations, assisting bomb squads and advancing robotics research in human-robot interaction. Now, it's putting those same advanced systems to work on a new mission - guarding your pizza from airborne snack thieves Complete with a hi-tech spec, it can autonomously navigate its environment using onboard sensors, stereo cameras, and advanced localisation technology. What is the Dominos Tiktok pizza- Ingredients of viral pie revealed plus how to order it Other features like 360 degree perception also help it to effortlessly avoid obstacles while delivering. From the research, when asked what grated their gears most about the greedy gulls, stealing food (61 per cent) naturally topped the list, followed by their aggressive behaviour (50 per cent). With one in 10 going as far as to say the badly behaved birds have damaged their property, while 19 per cent claim they'd scared small children according to the data. Izzy Gardener from Domino's added: 'Thanks to this prototype, seaside visitors will have a sure-fire way to keep slices safe and secure at the seaside – without them heading off into the sky.'


The Sun
28-07-2025
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Domino's has created 'Domidog' - a robot K9 designed to safely deliver pizza to customers at the beach. Although the pizza pup won't replace traditional drivers, the prototype is being launched this summer to protect against swarms of seagulls who swoop on food at seaside hotspots. 2 2 The brand designed the fun robot pooch alongside research, which put seagulls in the top 10 things to bother Brits the most at the beach. With limited toilets (40 per cent), big crowds (37 per cent), and unruly dogs not on leads (17 per cent) also making the list according to 1,500 polled who visit the seaside. It emerged one in three admit they have fallen foul to the boisterous birds who circle the skies and swoop for food. With 59 per cent wishing there was a way to easily protect their snacks from seagulls when at the seaside. Izzy Gardener from Domino's said: 'Seagulls have claimed too many seaside snacks, and it's time we did something about it. 'We're always exploring new and innovative ways to keep your pizza as hot and fresh as possible on its delivery journey. 'That's why we're trailing Domidog this summer: a tech-driven answer to an age-old beach problem.' Before turning pizza pup, the Boston Dynamics robot has proven its capabilities: supporting search and rescue operations, assisting bomb squads and advancing robotics research in human-robot interaction. Now, it's putting those same advanced systems to work on a new mission - guarding your pizza from airborne snack thieves Complete with a hi-tech spec, it can autonomously navigate its environment using onboard sensors, stereo cameras, and advanced localisation technology. What is the Dominos Tiktok pizza- Ingredients of viral pie revealed plus how to order it Other features like 360 degree perception also help it to effortlessly avoid obstacles while delivering. From the research, when asked what grated their gears most about the greedy gulls, stealing food (61 per cent) naturally topped the list, followed by their aggressive behaviour (50 per cent). With one in 10 going as far as to say the badly behaved birds have damaged their property, while 19 per cent claim they'd scared small children according to the data. Izzy Gardener from Domino's added: 'Thanks to this prototype, seaside visitors will have a sure-fire way to keep slices safe and secure at the seaside – without them heading off into the sky.'